Accor’s renewed focus in this fiercely competitive district follows yesterday’s announcement that its upscale Pullman brand will be reflagged Sheraton Mall of the Emirates early next year
First internationally branded three-star economy hotel in the Kingdom will be followed by many more as main hospitality groups target demand for affordable stays
The low-cost carrier is the launch customer for the ‘Fiber-To-The-Screen’ system by Lumexis, enabling HD movies to be shown simultaneously in every seat back.
The chain is in the midst of an aggressive Middle East expansion with new hotels in Jordan, Kuwait, Oman, Saudi Arabia and another property coming up in Bahrain