Here are three successful viral campaigns to take inspiration from

Viral campaigns can’t be forced, they happen organically and are the result of connecting with audiences on a personal level

Supply chain woes: Crisis peak is a mirage

The fragile global trading system faces months of additional pain and remains at risk of collapsing again from even one unforeseen shock

Alan’s corner: Situational leadership

As leaders, we have to treat each and every task we set for our people as being different

Alan’s corner: Put your people first

The biggest challenge for organisations is achieving consistency

Cover story: Dubai-based lawyer Shai Zamanian on how he is helping people migrate to the US

Zamanian aims to support families worldwide via immigration to the US. Here’s how he is bringing his goal to fruition

Are select tech companies determining our digital lives?

The manner in which our digital lives operate today has been engineered in boardrooms to serve the interests of a select group of technology investors

Building an environment for safe innovation

Innovation is essential for every organisation and your culture needs to support an environment where it is encouraged, but not in a reckless or sloppy way

Alan’s corner: How companies can build their unique proposition

Differentiation and relevance of your proposition now has to be considered in a wider context

How staying less connected reduces stress

None of us enjoys a culture of always being connected if it spirals out of control

Digital transformation will lead to a cleaner future

While sustainability is the future, digital transformation is a key enabler supporting industries make the transition

Why management is both an art and a science

The more managers are boxed in by their inbox, the more they are disconnected with their teams

Alan’s corner: Why companies must build their unique proposition

There is often an over-emphasis in this region on price as if it was the most important factor in a deal

Cover story: Why Virtuzone’s executives believe startups must emulate UAE for long-term success

The UAE has meticulously crafted its position as a startup hub, and similar to any venture, the path to reach the top has not been easy. In an exclusive, business setup company Virtuzone’s leaders elaborate on why they are convinced by its proposition

Five tips to re-energise your social media feed

With attention spans getting shorter and competition getting tougher, there is a constant need to keep social media content fresh and exciting

How ‘digital’ is the way forward for insurance providers in the UAE

The insurance industry has to adopt a digital customer-centric approach to ensure long-term growth

Cover story: Why Dubai businessman Dariush Soudi is confident about future success

From poverty to tragedy, Soudi has seen it all. Yet he persevered against all odds and now has a remarkable life story to share

Alan’s corner: Key tips on connecting with your customer

The next great battleground is not in product differentiation but in customer experience

How an agitated state of mind leads to decreased productivity

With communication exponentially rising, managers end up discussing work, rather than focusing on doing work

Alan’s corner: How to make organisational change effective

Market dynamics can dictate the need for a restructure of your organisational chart

Top tips to do social media detox the right way

Here are eight ways by which you can limit your use of social media and avoid mindless scrolling throughout the day

Dispelling five myths on business resilience

The pandemic has made resilience a necessity for companies across all sectors

How to develop mental discipline to get the work done

We must recognise that our minds are powerful originators for ideas

Three mistakes brands make when using influencers and how to correct them

There are several factors that need to be kept in mind to ensure a successful influencer marketing campaign

Alan’s corner: How budgets should not be considered business plans

If budgets and targets indicate ‘what’ we are aiming for, then we also need to consider ‘how’ we will achieve those targets

How developing a circular economy requires concerted efforts

Investing in a circular economy isn’t just about protecting the environment, it’s also good business

How brands are leveraging influencer marketing to ‘up their game’

Several brands are deploying influencer marketing to put their products on the map. Is the strategy working?

How brands can step up their presence on Instagram

Three steps to help you boost your brand discoverability on the social media platform

Alan’s corner: How culture effectively defines an organisation

It’s the culture within an organisation that ultimately shapes how things will get done

How to differentiate between a signal and noise for better clarity

We must learn to focus our attention on what’s important and ignore the rest

How interfaith relations will pave the way for an inclusive future in the Middle East

Rabbi Marc Schneier has been working tirelessly to champion the cause of interfaith relations and build bridges between the GCC and Israel. And slowly but surely, that journey has fructified