Why expecting the unexpected is at the core of advertising

Samir Ayoub examines recent changes in the communications industry and argues that speed and agility is key for agencies looking to succeed in the marketplace

Why you should set up your business in Dubai Design District

With world class facilities and smart initiatives, d3 promises to be a hub for creatives

How to rebrand a successful business

Sajith Ansar offers 10 key points to consider when rebranding your business

Why UAE companies must invest in training to reduce occupational hazards

Strong workplace safety procedures and training are a must for all companies, says Marks Adams

Why sport matters more than ever for the region

Tim Wilkinson explains why a shift in the way the GCC thinks about sporting events can have huge benefits for the region

The medical cost of our sugar addiction

Sugar is linked to a host of the most serious medical conditions across the world

Why the UAE’s insurance industry losing money affects you

The country’s insurers have performed poorly in the last two years

Can we now call Dubai a culture hub?

The imminent arrival of Dubai Opera provides depth to the emirate’s creative ambitions

Are brand name drugs more effective?

A non-branded drug policy can lead to big savings for your company, writes Mark Adams

Subsidies: The double-edged sword of Saudi Arabia

Hussain Alshammasi details the debate underway in the kingdom as it seeks to rein in water and fuel subsidies

Double-digit growth expected in UAE healthcare

Alpen Capital’s Sanjay Vig shares the company’s outlook for the healthcare sector in the UAE and GCC

How Middle East companies can succeed in Africa

Successful companies generally have three to six mutually distinctive capabilities that support and drive their strategy, according to Strategy&

Saudi, Russia, Qatar and Venezuela agree to freeze oil output at Jan levels

Saudi Arabia will struggle to kick its addiction to oil

True diversification requires developing industries which have nothing to do with the extraction of oil and spending of oil-related revenue

Unravelling advertising trends in the television industry

Sachin Gokhale reveals how trends in the television industry might play out in the coming months

Why we must work together to make a low-carbon world a reality

The Lord Mayor of London explains how the United Kingdom and the Gulf Cooperation Council can unite to lead the world in green finance

Why UAE firms must take a tougher stance on employees’ health

The problem of the UAE’s collective health is still yet to be adequately addressed

Could lower oil prices be a catalyst for stronger regional asset markets?

How the drop in oil prices could make the region look more attractive

How augmented reality is changing the face of retail

​Is your business ready for the future, asks Amelia Kallman

Does OPEC have a future?

Will the organisation survive low oil prices and the growth of renewable energy?

New opportunities and realities at the crossroads

New opportunities and realities at the crossroads

During the 4th Harvard Business School Crossroads event, business leaders discussed how to traverse the crossroads ahead for the MENA region

Eugene Kaspersky: Why we need to prevent a cyberwar

Eugene Kaspersky: Why we need to prevent a cyberwar

The Kaspersky Lab CEO explains why world powers must work together to avert the threat of a war in cyberspace

Which presidential candidate would win the support of GCC businesses?

With Obama leaving the top job in November, the US is preparing itself for a new era. And so should the Gulf

Workplace diversity: Why it is crucial and how tech can help

Workplace diversity: Why it is crucial and how tech can help

Diversity is more than just a problem for the Oscars, writes Tommy Lai

Aramex CEO: SMEs’ overlooked role in economic development

SMEs can lift us out of difficult times, writes Aramex’s Hussein Hachem

DDoS and Expo 2020

In the build-up to Expo 2020, government institutions and enterprises should take steps to protect themselves from DDoS attacks, writes Mahmoud Samy

Predictions 2016: Agility CEO Tarek Sultan

Despite a mixed global economic picture, there are plenty of reasons to be optimistic

The Redback cometh: Why GCC must embrace the Chinese Renminbi

As the Chinese Renminbi increases its clout as a global currency, GCC markets must integrate into the emerging Redback zone, writes Nasser Saidi

Do Arab youths have what it takes?

We need to better prepare our young people for the world of work, writes David Jones

Global venture capital from a Middle Eastern perspective

Yalchin explores how the venture capital landscape in the Middle East compares to the United States

It takes two – why the tech crowd needs options

Screen size trends in smartphones, tablets and watches have been shifting, writes IDC MEA research analyst Saad Elkhadem