As Jameel Motors announced the grand opening of the first Farizon showroom and service centre in Dubai, I knew we were embarking on something transformative. But even I didn’t anticipate just how rapidly the commercial electric vehicle landscape would evolve, or how central our partnership would become to reshaping mobility across the UAE and beyond.
The UAE commercial vehicle market, projected to grow from $2.61bn in 2025 to $3.95bn by 2030. The introduction of Farizon brings customers innovative electric and alternative fuel solutions, significantly expanding their choice of advanced commercial vehicles. Farizon’s flagship models are on show, like the versatile Farizon SV (SuperVAN) series, an array of advanced battery electric vehicles (BEVs) designed for commercial use. These vehicles range from electric panel vans with a 67 kWh battery providing a 376 km range, to robust 106.4 kWh models equipped with top-tier technology like the infotainment system, Apple CarPlay, and adaptive cruise control. These models cater to diverse operational needs, from urban logistics to last-mile delivery.
By April, we were ready to raise the stakes. At the Electric Vehicle Innovation Summit in Abu Dhabi, we unveiled the Farizon H9E electric truck — 6 to 8-tonne variants that would fundamentally change how we think about heavy-duty commercial transport in the region. The response was immediate and overwhelming. Here was proof that electric wasn’t just for last-mile delivery anymore; it was ready for the heavy lifting that keeps our economy moving.
What became clear early on was that selling electric commercial vehicles isn’t like selling traditional trucks. You’re not just moving meta, you’re orchestrating an entire ecosystem transformation. That’s why we opened our first Farizon showroom and authorized service centre. But this wasn’t just about having a pretty storefront. We were building the foundation for fleet financing, charging infrastructure coordination, service networks, and leasing partnerships that align directly with the UAE’s Net Zero by 2050 commitment and National Electric Fleet policy.
The numbers tell the story better than I can. At Mobility Live Middle East in Dubai this past June, where we showcased both the SV and H9E, the conversations weren’t about whether electric commercial vehicles would succeed—they were about how quickly we could scale to meet demand. The UAE government sets a precedent, with 20 per cent of its vehicles already electric, aiming for 30 per cent by 2030.
Under the visionary Road 2.0 initiative, 17 major UAE corporations, hailing from diverse sectors such as logistics and retail, have pledged to transition their fleets to zero-emission vehicles (ZEVs). The targets are ambitious: 90 commercial ZEVs by the end of 2024, 6,000 by 2030, and 20,000 by 2040 — a move projected to cut approximately 100,000 tonnes of CO₂ emissions.
While we were establishing our UAE footprint, Farizon was making waves internationally. The brand achieved #2 ranking in export volumes during H1 2025, with deliveries spanning Serbia, Hungary, Australia, and Costa Rica—including specialised units like electric ambulances.
As I look toward 2026, I’m not thinking about market penetration percentages or unit sales forecasts. I’m thinking about the fleet operator in Sharjah who can finally run refrigerated deliveries without worrying about emissions zones, or the construction company in Abu Dhabi that can operate H9E trucks on job sites without noise complaints.
Our October showcase of Farizon’s complete commercial EV lineup — vans, light trucks, and heavy trucks — set to enter UAE roads in 2026, wasn’t just a product launch. It was a statement about the infrastructure we’ve built and the partnerships we’ve forged to make commercial electrification seamless for operators. But more importantly, it represents our commitment to having the right vehicle for every commercial application.
The road to zero emissions is being paved by practical solutions, proven technology, and the kind of end-to-end support that makes the transition from diesel to electric feel inevitable rather than experimental. The ecosystem we’ve built around fleet financing, charging infrastructure, and service networks isn’t just supporting current operations; it’s the foundation for the massive scale-up that’s coming in 2026 and beyond.
We’re not just selling vehicles, we’re enabling cost-effective fleet transitions that align with national policy while delivering real operational advantages. That’s the kind of business transformation that creates lasting value, and it’s exactly where we want to be as the commercial mobility landscape continues to evolve.
