Icons of Influence Firoz Merchant Chairperson, Pure Gold Jewellers Follow us Follow on Google News Follow on Facebook Follow on Instagram Follow on X Follow on LinkedIn Firoz Merchant, a prominent Dubai-based Indian businessman, has built a remarkable legacy from humble beginnings. Growing up in Mumbai, Merchant faced significant challenges, including dropping out of school. At 22, while on his honeymoon in Dubai, he explored the Gold Souq, a visit that would spark his entrepreneurial journey. In 1989, he established a gold trading business in Dubai’s Deira district. Today, that business, Pure Gold Group, employs over 3,500 people, operates manufacturing facilities in China and India. As the founder and chairman of Pure Gold Jewellers, a leading jewellery retailer with over 120 stores across the Middle East, Merchant’s influence extends beyond business. In recent years, Pure Gold has also diversified into the real estate sector. Related Stories Indian businessman Firoz Merchant granted permanent UAE residency The golden touch: Dubai’s Pure Gold Group chairman Firoz Merchant New gold jewellery stores featuring augmented reality open in the UAE You might also like Sunil John Yusuff Ali M.A. Dr. Thumbay Moideen Vidya Chhabria Mohan Valrani K. Rajaram Dr. Adnan Chilwan Sanjiv Kakkar Ram Kumar Thota Raghu Malhotra Atif Rahman Amit Jain Rishi Kapoor Vasu Shroff Anil Pillai Bal Krishen Rohit and Sharad Bachani Raju Ramesh and Sunil Paul Ayesha Depala John Paul Joy Alukkas Geet Bhalla and Digvijay Pratap Snehal and Sunita Hadani Nisha Jagtiani Kunal Kapoor Dino Varkey Ashish Panjabi Joy Alukkas Ravi Pillai Micky Jagtiani Sunny Varkey Sunil Vaswani Shamsheer Vayalil Dr. Zulekha Daud Yogesh Mehta Firoz Merchant Rajen Kilachand Azad Moopen Tony Jashanmal Paras Shahdadpuri Shyam Bhatia Adeeb Ahamed Dhananjay Datar Rizwan Sajan PNC Menon Sima Ved Shaji Ul Mulk Ramesh Prabhakar L.T. Pagarani Ram Buxani Surender Kandhari Sohan Roy Sunil Kaushal