Rohit and Sharad Bachani

Rohit and Sharad Bachani

Since establishing Merlin Digital in 1998, brothers Rohit and Sharad have focused on driving the company’s growth by discovering niche markets and recognising new and disruptive product offerings. From introducing the brand in Dubai Duty Free to moving into corporate sales, the Bachanis have led Merlin to expand its international footprint. The company has also launched a new sustainable development division, and is now eyeing the health and VR segments.

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