Digital out-of-home (DOOH) advertising has become an essential part of marketing strategies for businesses across various industries.
The regional advertising market is predicted to surge by 6.2 per cent in 2024, reaching a value of $6.9bn
ITC said that the project started with 50 taxi vehicles from the Tawasul Transport company, and intends to reach 100 taxi vehicles from the same company after the trial period is over
In the third quarter, Meta posted revenue of $27.7bn, slightly beating analysts’ average estimate for $27.4bn
Programmatic advertising is increasing in popularity because of its capabilities to identify the right space for consumer engagement
Elda Choucair, who was serving as the group’s COO, will take on the role of chief executive
Moutran, 77, founded the agency Middle East Marketing and Communications (Memac) in 1984
Each fine starts at Dhs50,000, and may escalate leading to cancellation of the licence of the violating real estate company
The virtual media and advertising event will be held from October 5-7
Motivate Media Group has launched a $1m initiative to support homegrown UAE SMEs with free advertising and marketing
Senior regional marketers from across various industries reveal why and how brands must communicate in the current situation
Even in a serious economic decline, brands can’t afford to miss out on marketing
The next festival will now be held from March 7-10, 2021
An insight into earnings in Bahrain from the 2018 Gulf Business Salary Survey
Sales and marketing managers take home the region’s highest pay packets
Bahrain witnessed major salary hikes in 2012 owing to the difficulty of recruiting amid the unrest.
Banking is one of the only sectors in KSA to see a dip in compensation in 2012 Salary Survey
Qatari salaries witnessed the highest increases as the tiny Emir state embarks on a rapid development plan ahead of the World Cup 2022.
The salary of an advertising creative director has jumped almost 23% in 2012
PR Directors in Oman are the top earners within the media segment, taking home nearly $8K a month