#Advertising

Five key trends shaping the region's advertising sector. Image Getty images

Insights: 5 trends shaping the region’s advertising industry in 2024

The regional advertising market is predicted to surge by 6.2 per cent in 2024, reaching a value of $6.9bn

Integrated Transport Centre

Abu Dhabi’s Integrated Transport Centre introduces smart taxi-top billboard initiative

ITC said that the project started with 50 taxi vehicles from the Tawasul Transport company, and intends to reach 100 taxi vehicles from the same company after the trial period is over

Meta gives tepid revenue forecast as ad weakness persists

In the third quarter, Meta posted revenue of $27.7bn, slightly beating analysts’ average estimate for $27.4bn

How Huawei is disrupting the advertising field with its native solutions

Programmatic advertising is increasing in popularity because of its capabilities to identify the right space for consumer engagement

Omnicom Media Group MENA appoints new CEO

Elda Choucair, who was serving as the group’s COO, will take on the role of chief executive

GCC advertising veteran and Memac Ogilvy founder Edmond Moutran dies

Moutran, 77, founded the agency Middle East Marketing and Communications (Memac) in 1984

Dubai Land Department fines 10 real estate companies, warns 30 for non-compliance with advertising laws

Each fine starts at Dhs50,000, and may escalate leading to cancellation of the licence of the violating real estate company

Dubai Lynx

Dubai Lynx announces line-up of speakers for virtual event

The virtual media and advertising event will be held from October 5-7

Abu dhabi uae capital flag

Here’s how UAE SMEs can benefit from this $1m advertising support scheme

Motivate Media Group has launched a $1m initiative to support homegrown UAE SMEs with free advertising and marketing

Message from regional marketing leaders: Time to be seen

Senior regional marketers from across various industries reveal why and how brands must communicate in the current situation

Here’s why UAE publisher Motivate is moving to a free distribution model

Even in a serious economic decline, brands can’t afford to miss out on marketing

Dubai Lynx

Advertising event Dubai Lynx 2020 cancelled due to Covid-19 impact

The next festival will now be held from March 7-10, 2021

Top 20 salaries in Bahrain 2018

An insight into earnings in Bahrain from the 2018 Gulf Business Salary Survey

Top Ten Salaries in the Middle East

Sales and marketing managers take home the region’s highest pay packets

Top Ten Salaries in Bahrain

Bahrain witnessed major salary hikes in 2012 owing to the difficulty of recruiting amid the unrest.

Top Ten Salaries in Saudi Arabia

Banking is one of the only sectors in KSA to see a dip in compensation in 2012 Salary Survey

Top Ten Salaries in Qatar

Qatari salaries witnessed the highest increases as the tiny Emir state embarks on a rapid development plan ahead of the World Cup 2022.

Top Ten Salaries in Kuwait

The salary of an advertising creative director has jumped almost 23% in 2012

Top Ten Salaries in Oman

PR Directors in Oman are the top earners within the media segment, taking home nearly $8K a month