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Einstein GPT

Salesforce’s Thierry Nicault on how Einstein GPT transforms customer experiences

The company’s area vice president and general manager for Middle East shares the primary objective of Einstein GPT and its benefits for employees


Ahead of the game: Honor’s quest to become the preferred choice in the Middle East

The GCC has witnessed huge commitment from the global technology brand to drive innovation, aiming to create a smarter and more inclusive future for all

ASUS Zenbook S 13 OLED

Redefining Mobility: Introducing the astonishingly lightweight ASUS Zenbook S 13 OLED

Unmatched portability at 1cm thin and 1kg light

Huawei cybersecurity

Huawei joins industry leaders in Baku to address cybersecurity challenges

Top cybersecurity experts from the Middle East and Central Asia convene at an exclusive roundtable alongside GSMA M360 EURASIA 2023 Conference

EliteBook 1040 G9

Here’s how HP EliteBook 1040 G9 is meeting the needs of businesses

The premium business laptop combines versatile functionality, sleek design and cutting-edge security features

Prestige 13 Evo - A13M

MSI launches Prestige 13 Evo – A13M business laptop

Available in black and white, the Prestige 13 Evo – A13M is a sleek and ultra-lightweight laptop, weighing only 990g


MDEC: $2.8tn ripe for digitalisation in global Islamic economy

Muslims worldwide estimated to spend $2.8tn by 2025 on Islamic faith-inspired consumption needs – and Malaysia looks to capture digitalisation opportunities in the sector through MDEC


The digital bridge to reality: How Mark:MetaEarth is blurring the lines between real and virtual worlds

Mark:MetaEarth brings people closer together and enables new ways of interaction

HPE Greenlake

Here’s how HPE GreenLake solutions help accelerate business outcomes

In an exclusive interview, Emtech and Hotpack Global discuss how HPE GreenLake solutions provide flexible and scalable IT infrastructure


ACME’s Hussaini shares how the company empowers customers on cloud transformation journeys

A key trend now is customers’ willingness to go multiple cloud, which opens a huge opportunity for trying out new solutions

Breitling Premier B01 Chronograph 42 Collection_RGB

Breitling Premier chronograph makes its return after 80 years

The new Premier models are available on either a crocodile leather strap or a stainless steel bracelet

Knight Dragon’s Sammy Lee

How Knight Dragon plans to revolutionise Saudi Arabia’s real estate landscape

The developer shares the same vision as the authorities in Saudi Arabia and the company plans to open an office in Riyadh in Q4 2023

Petal Ads

Petal Ads to demonstrate its diverse targeting capabilities at Arabian Travel Market 2023

The leading global event for the inbound and outbound travel industry in the Middle East will take place in Dubai from May 1-4, 2023

Mastercard lasting legacy

Spotlight: 25 inspiring women leaders who’ve created a ‘Lasting Legacy’

Part of its ‘Priceless’ campaign, Mastercard’s book celebrates the journeys of women who are making a difference on a global scale

audemars piguet Code 11:59 starwheel

Audemars Piguet Code 11.59 Starwheel: Reinterpreting a classic

The Swiss watchmaker has revived the curiosity that surrounds the little-known complication with its latest launch, which honours the tradition of timekeeping with a host of contemporary influences

Redmi Note 12 Pro 5G-blue

Xiaomi launches Redmi Note 12 Series

The latest series adds exclusive and enhanced features to upper-mid-range devices, redefining photography and overall user experience

Elite car rentals

Elite Rentals: Offering a luxurious way to travel in Dubai

The luxury transportation company doesn’t just offer luxury car rentals, it also provides exclusive yacht charters, with access to 27 superyachts

Agam Garg - GM for UAE at Yango Delivery

Yango Delivery’s Agam Garg on how its business is driven by speed and precision 

The company’s real-time package tracking feature allows customers to track their packages in real-time and provides them with up-to-date information on the delivery status

Islamic Digital Economy

Startups injecting fresh innovations to Malaysia’s Islamic Digital Economy

The ASEAN nation continues to be an excellent market for Islamic fintech players to make a mark in the region

Lasting legacy, Mastercard

Mastercard launches legacy book celebrating 25 women leaders

The company is committed to creating a more equitable world for all and this project marks the company’s latest milestone

Amazon MENA Supply Chain Director Deniz Rekkali

How Amazon MENA is embracing equity

The company’s first woman supply chain director, Deniz Rekkali, talks about how organisations that embrace equity can support women to accelerate their path to leadership

Xiaomi 13

Xiaomi: Setting a new paradigm in smartphones

The brand has leveraged innovation and key strengths to provide operational efficiency, convenience and technology bundled into one offering


Interview: Mohamed Mousa, VP-Euronet Worldwide and chairman – Euronet ME

Euronet aims to enable payment digitisation across the Middle East and provide consumers with the state-of-the-art payment experiences they want to use


Anvil presents: The power of a website for your business success

When it comes to website design and development, it is important to work with experts who understand the needs of your business


How SAS is empowering customers to transform data into intelligence

Data and analytics can help organisations create competitive advantages and drive innovation

magnom properties ties up with Forbes to build zero-carbon commercial tower

Magnom Properties, Forbes to build zero-carbon tower in Cairo

Designed by architects Adrian Smith + Gordon Gill Architecture, the planned ‘Forbes International Tower’ will mark the next generation of building design

Emirates AIrline Festival of Literature is back

Emirates Airline Festival of Literature celebrates its 15th anniversary

Considered among the world’s top 10 literary events, the latest edition of the festival will see the return of authors, who’ve graced the festival over 15 years, as well as a great line-up of new writers, workshops and interactive sessions  

Hero Dubai Desert Classic 2023

The Hero Dubai Desert Classic is back, and it’s all about sport, stars and sustainability

The star-studded tournament will be held from January 26-29 at the Emirates Golf Club

Reasons why you should Invest in Cyprus

Spotlight on Cyprus: Here’s why this European destination is ideal for investors

The country’s legal and attractive tax system make it a desirable locale for international companies, institutional investors and high-net-worth individuals

Avalon Properties CEO Ahmad Ibrahim

Dubai’s real estate sector had a remarkable year in 2022, says Avalon Properties’ CEO

Avalon Properties also experienced robust growth during this period, growing its operations across the UAE, covering Abu Dhabi, Dubai, and Sharjah