Joy Alukkas

Joy Alukkas began his entrepreneurial journey in 1987 when he recognised the immense opportunities the UAE presented. He established his first jewellery showroom in Abu Dhabi, and over the next decade and a half, Joyalukkas Jewellery has grown into one of the most successful jewellery retail chains in the GCC.

In 2002, Joyalukkas strategically ventured into the Indian market, setting up its Indian headquarters and first showroom in Kochi, Kerala.

This move marked the beginning of an extraordinary expansion. Today, the group is a multibillion-dollar corporation with an impressive portfolio of jewellery showrooms spread across 11 countries, including the US, UAE, India, UK, Singapore, Malaysia, Qatar, Oman, Bahrain, Kuwait, and Saudi Arabia.

Alukkas has expanded into various ventures such as Joyalukkas Exchange, Jolly Silks, Joyalukkas Gold Tower and Mall of Joy.

Furthermore, through the Joyalukkas Foundation, the group aims to support causes for communities in need.