#brands

How brands can step up their presence on Instagram

Three steps to help you boost your brand discoverability on the social media platform

Alan’s corner: Here’s how regional companies must shape their vision and mission

An organisation’s vision and mission statements must provide context for all its decisions and action

Brand trademark

Five reasons why every company must have their trademark registered in the UAE 

A registered trademark effectively safeguards the brand from counterfeit and helps business owners gain the trust of consumers

Dubai’s 3 Day Super Sale returns, massive reductions across brands

The bi-annual promotion will be held from November 26-28

Is artificial intelligence a promising global investment opportunity?

Technologies today enable machines to perform the cognitive functions of sensations, concept and intent

Emirates Skywards introduces over 1,500 additional ways to earn Miles

For every GBP1 spent, members can earn up to 15 Miles; and for every $1 spent, members can earn up to 12 Miles

Brands, sustainable supply and distribution vital for consumer goods’ recovery post Covid-19

Companies will have to reassess their working capital management and business models as well as optimise inventories, to cater to emerging consumer demand patterns

Festival Souk

UAE’s Al-Futtaim announces discounts at new Festival Souk

The Festival Souk will be operating at both Dubai Festival City Mall and Dubai Festival Plaza

How to adapt your marketing plan during a pandemic

Serial entrepreneur and leadership trainer Spencer Lodge speaks to Tom Otton, managing partner at Create Media Group, on how brands can enhance their communications strategy during a pandemic