#brands

Noon.com reveals dates for biggest ‘Yellow Friday’ sale

The Yellow Friday Sale will be live from November 22-28

Noon.com unveils dates for Yellow Friday Sale 2021

Over 5,000 sellers and 50,000 brands will be participating in the sale

Three mistakes brands make when using influencers and how to correct them

There are several factors that need to be kept in mind to ensure a successful influencer marketing campaign

2021: How has the hospitality sector adapted to Covid-19?

In the wake of the pandemic, the hospitality sector is adapting to the new normal with key initiatives

How brands are leveraging influencer marketing to ‘up their game’

Several brands are deploying influencer marketing to put their products on the map. Is the strategy working?

How brands can step up their presence on Instagram

Three steps to help you boost your brand discoverability on the social media platform

Alan’s corner: Here’s how regional companies must shape their vision and mission

An organisation’s vision and mission statements must provide context for all its decisions and action

Brand trademark

Five reasons why every company must have their trademark registered in the UAE 

A registered trademark effectively safeguards the brand from counterfeit and helps business owners gain the trust of consumers

Dubai’s 3 Day Super Sale returns, massive reductions across brands

The bi-annual promotion will be held from November 26-28

Is artificial intelligence a promising global investment opportunity?

Technologies today enable machines to perform the cognitive functions of sensations, concept and intent

Emirates Skywards introduces over 1,500 additional ways to earn Miles

For every GBP1 spent, members can earn up to 15 Miles; and for every $1 spent, members can earn up to 12 Miles

Brands, sustainable supply and distribution vital for consumer goods’ recovery post Covid-19

Companies will have to reassess their working capital management and business models as well as optimise inventories, to cater to emerging consumer demand patterns

Festival Souk

UAE’s Al-Futtaim announces discounts at new Festival Souk

The Festival Souk will be operating at both Dubai Festival City Mall and Dubai Festival Plaza

How to adapt your marketing plan during a pandemic

Serial entrepreneur and leadership trainer Spencer Lodge speaks to Tom Otton, managing partner at Create Media Group, on how brands can enhance their communications strategy during a pandemic