The digital platform’s Head of Business Partnerships for Managed Services, MENA, explains how human behaviour around mega sports events should inform brand campaigns
The new brandmark represents two human hands coming together, depicting a sense of security and protection for customers
The investment will support tabby’s international expansion plans
The Yellow Friday Sale will be live from November 22-28
Over 5,000 sellers and 50,000 brands will be participating in the sale
There are several factors that need to be kept in mind to ensure a successful influencer marketing campaign
In the wake of the pandemic, the hospitality sector is adapting to the new normal with key initiatives
Several brands are deploying influencer marketing to put their products on the map. Is the strategy working?
Three steps to help you boost your brand discoverability on the social media platform
An organisation’s vision and mission statements must provide context for all its decisions and action
A registered trademark effectively safeguards the brand from counterfeit and helps business owners gain the trust of consumers
The bi-annual promotion will be held from November 26-28
Technologies today enable machines to perform the cognitive functions of sensations, concept and intent
For every GBP1 spent, members can earn up to 15 Miles; and for every $1 spent, members can earn up to 12 Miles
Companies will have to reassess their working capital management and business models as well as optimise inventories, to cater to emerging consumer demand patterns
The Festival Souk will be operating at both Dubai Festival City Mall and Dubai Festival Plaza
Serial entrepreneur and leadership trainer Spencer Lodge speaks to Tom Otton, managing partner at Create Media Group, on how brands can enhance their communications strategy during a pandemic