Dubai’s 3 Day Super Sale returns, massive reductions across brands

Dubai is set to offer massive discounts across brands and retailers with the return of the 3 Day Super Sale (3DSS).

The 2020 edition of the bi-annual promotion will take place from November 26-28, with reductions of up to 90 per cent across lifestyle, beauty, fashion, electronics and more items in the city’s malls and shopping centres.

Held over the final weekend of the Dubai Fitness Challenge, big name brands as well as homegrown retailers are participating in the sale, which will see reduced prices at over 1,500 outlets and stores.

During the promotion, all of the city’s stores, malls and shopping destinations will strictly adhere to all precautionary measures to ensure the health and safety of shoppers and visitors.

To encourage industry-wide compliance, Dubai rolled out the ‘DUBAI ASSURED’ stamp in collaboration with the Department of Tourism and Commerce Marketing, Department of Economic Development and Dubai Municipality to certify hotels and retail establishments, F&B outlets and attractions that have implemented all public health protocols.

Read: New ‘DUBAI ASSURED’ stamp to confirm health protocols at hotels, restaurants and tourist establishments

Ahmed Al Khaja, CEO of Dubai Festivals and Retail Establishment (DFRE) said: “The 3 Day Super Sale (3DSS) is always a highlight on Dubai’s retail calendar of festivals, activations and events and is eagerly awaited by both shoppers and retailers.

“Held twice a year to support our retail partners, 3DSS is also a showcase to residents and visitors of the countless offers available across Dubai, chances to win back cash and much more over this fun-filled weekend.”