Noon.com unveils dates for Yellow Friday Sale 2021

Regional online retailer noon.com unveiled dates for its Yellow Friday Sale 2021 at its recently held gala event.

The sale which covers all of Saudi Arabia, the UAE and Egypt, will begin on November 22 and run until November 28.

During noon’s Seller Summit UAE, Neha Choudhary, VP onsite operations, said: “During the build-up to this year’s Yellow Friday Sale, we will have a huge 11/11 sale and reveal a ton of surprises, including exclusive offers and never-seen-before deals. This will set us up for 2021’s Yellow Friday Sale which will be the largest one yet.”

Noon’s chief of staff Ali Kafil-Hussain told the audience that noon has “come such a long way since our first Yellow Friday in 2018 where we started with 1,000 sellers and 5000 brands. Now in our fourth Yellow Friday, we will have over 5,000 sellers and 50,000 brands participating.”

Hundreds of sellers joined the gala event, which celebrated the rise of local-based entrepreneurship through noon’s Mahali programme, created to give local sellers, Emirati and Saudi micro-entrepreneurs tailored support, a statement said.

At the event, Noon’s founder Mohamed Alabbar discussed the company’s future strategy: “The ecosystem we are building has a mission of bringing our cities online. All businesses, services and products will be accessible digitally through integrated platforms. This is our new business! We have built an incredible delivery system, we have built the technology, we are amazing people, and most of all – we are brave!”

During his keynote speech, Alabbar added: “This industry is the future of our lifetime, our children, and our society. It’s the future of our jobs. It is the state of mind of beyond tomorrow. The world is changing. Our businesses are changing.”

Noon.com is set to draw as much as $2bn in financing from investors including Saudi Arabia’s sovereign wealth fund over three to four years.

Read: Noon.com to raise $2bn from backers including Saudi’s PIF

The investments from Saudi’s Public Investment Fund and others will be used to upgrade infrastructure and help speed up deliveries.