The new agency, to be called BPG Cohn & Wolfe, is the latest move in the international company’s expansion plans to grow across the region, India and Southeast Asia.
With a market value of $11 billion, Asia’s second biggest airline desperately needs growth. Profit slumped nearly 70 per cent in the year to March 2012.
Germany’s second-biggest carrier, almost 30 per cent-owned by Etihad, suffered a first-quarter loss before interest and tax (EBIT) of 188.4 million euros ($244.5 million).