Paras Shahdadpuri

Diplomat-turned-entrepreneur Paras Shahdadpuri founded Nikai Group of Companies in 1995.

The global conglomerate evolved from a modest trading enterprise into an international operation within two decades, with diverse business interests in electronics and appliances, information technology, general trading, and food.

Based in Dubai, Nikai boasts over 400 own-brand products across electronic appliances, home entertainment, and white goods. With direct operations in more than 60 countries and a customer base exceeding 60 million worldwide, Nikai has firmly established itself in some of the most competitive global markets, including the US.

The company is now entering a rapid expansion phase into African and Asian markets, particularly focusing on the Maghreb region.

Nikai’s excellence has been recognised with ‘Superbrand’ status conferred by the International Superbrands Organization in 2011 and from 2016 to 2018. Paras himself has received numerous accolades, including the prestigious Bharat Shiromani Award.