Sima Ved

Ved helms Apparel Group, a Dubai-based fashion and lifestyle retail group that operates a large multi-brand portfolio across the Middle East and Asia. She leads strategy, brand curation, and customer experience, with emphasis on omnichannel commerce, fast logistics, and data-led merchandising. Ved champions women’s leadership and skills development across buying, store operations, and digital. Apparel Group continues to expand through new market entries, franchise partnerships, and experiential concepts in malls and community centres. Her priorities include sustainability in sourcing and packaging and continuous improvements in last-mile delivery and returns.