UAE startup Beanburds uses augmented reality to transform online shopping
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UAE startup Beanburds uses augmented reality to transform online shopping

UAE startup Beanburds uses augmented reality to transform online shopping

Beanburds is the first UAE brand to launch augmented reality to redefine the coffee retail experience

Divsha Bhat

Beanburds, a UAE startup, has introduced augmented reality to improve the online purchasing experience for coffee enthusiasts. Beanburds sells speciality coffee beans, coffee makers, equipment, and accessories, as well as anything else required to make the ideal brew at home. With this latest AR innovation on, customers can view products in real-time, from wherever they are. A complete 3D visualisation enables shoppers to picture how products such as coffee machines might look in their homes before purchase. It takes the guesswork out of online shopping, especially when buying coffee machines and setting up a coffee bar at home. It also enables contactless and safer shopping, as shoppers get to see products close up.

Salem Ahmed, founder and CEO of Beanburds, said: “At Beanburds, we always think of how we can deliver exceptional coffee experiences by identifying customer pain points and fixing them with innovative solutions. I believe AR has immense possibilities in the food and beverage industry. We are excited to launch this feature and exceed customer expectations.”

Launched in 2020 during the onset of the pandemic to support local coffee roasters, Beanburds provides coffee lovers in the UAE with a one-stop online shopping platform.

Beanburds also has an artificial intelligence-powered virtual barista that assists coffee enthusiasts in matching their preferences with the right coffee from a wide range of varieties across UAE, including Coffee Planet, Emirati Coffee Roastery, RoR Roastery, to name a few.

Covid-19 has changed the way we shop forever. From buying everyday groceries to buying homes, more consumers are shopping online like never before, and this change is likely to last after the pandemic is over. The crisis has presented challenges for many companies, but it has also provided several opportunities; companies that invest ambitiously and timely in their online businesses are likely to emerge as market leaders.

Read: Video: How Honduran coffee makes the journey to the UAE

The UAE is investing time, money and resources in tech innovation and advancement with the ambition of becoming a world leader by the golden jubilee of the union in 2021.


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