#Augmented Reality

Boardroom

Boardroom connection: Why firms should foster an ‘always learning’ culture

Invaluable insights and knowledge gleaned from this approach can benefit enterprises in the longer run

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Here’s how cross realities will shape omnichannel marketing

With the blurring of lines between virtual and physical realities, there is a need to address the concerns of XR consumers, says Nicolet Pienaar

Abu Dhabi’s twofour54 launches new offering for broadcasting and gaming sector

Twofour54’s new flexible, technology-driven solutions can enable production cost savings as high as 80 per cent, says the company

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UAE’s e& partners with Meta to drive innovation

The companies will work together on use cases that integrate with the latest Meta products and solutions

Four trends to reboot the GCC construction sector in 2022

Rising up to these opportunities will not only offer up success, but set early-movers apart as industry role models

Cisco unveils Webex Hologram, an augmented reality meeting solution

Webex Hologram combines its meeting functionality with immersive 3D holograms

Virtual Reality

New realities in the virtual world

While AR and virtual reality continue to see strides and innovations in the gaming and entertainment industries, the technology is also rapidly expanding to automotive, healthcare, retail and more

UAE startup Beanburds uses augmented reality to transform online shopping

Beanburds is the first UAE brand to launch augmented reality to redefine the coffee retail experience

Middle East’s first location-based AR game launched in Abu Dhabi

Arabian Nights: Genie’s Treasures launch supported by twofour5’s AD Gaming

UAE’s first holographic surgery carried out at Burjeel Medical City

Surgeons from 13 different countries assisted by HoloLens 2 from Microsoft

Top five digital marketing trends for 2021

A look at the priorities that will potentially drive global marketing strategies post Covid

Dubai Real estate

Four steps for UAE businesses to up their e-commerce game

Many consumers are unlikely to give up online shopping even after the pandemic ends

Ericsson forecasts $31 trillion 5G consumer market by 2030

CSPs could earn $3.7 trillion in 5G-enabled consumer revenues by 2030

Snapchat Lens Studio 3.2 available on upcoming iPhone 12

Snapchat update offers creators more options to create AR effects

New real estate AR game attracts thousands in Abu Dhabi

More than 13,000 players ‘purchase’ more than 76,000 properties in Abu Dhabi

Google launches AI-powered tool to decode Egyptian hieroglyphs

Fabricius will expedite the process of collating, cataloguing and understanding ancient hieroglyphs