Tourism: Issam Kazim | Gulf Business

Tourism: Issam Kazim

CEO, Department of Tourism & Commerce Marketing (DTCM)

At DTCM, Issam Kazim oversees team development and global offices, and directs branding and promotion activities for Dubai. A subsidiary of the Department of Economy and Tourism (DET), he steers negotiations for global partnerships and contributes to overall city visitation growth by fostering relationships with stakeholders, partners, and investors.

Since his appointment in February 2014, Kazim expanded the Visit Dubai digital ecosystem and transformed the visitor experience in Dubai through innovative tools. He spearheaded campaigns including #BeMyGuest and ‘A Story Takes Flight’ which have contributed to Dubai’s tourism growth. Instrumental in Dubai’s tourism development, he oversees marketing, branding, and partnerships. He engages with VIPs and government bodies, as a spokesperson for Dubai Tourism and board member of the Dubai Media Council.

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