Home lists Top 100 most powerful Arabs 2022 Mona Ataya Founder and CEO, Mumzworld Origin: Palestine Residence: UAE Sector: Retail With Mumzworld, Ataya has built an e-commerce juggernaut that has raised over $50m in funding since starting up in 2011 and serves key markets in the region. Ataya positions it as a venture that empowers women. From hiring women to lead key roles within the organisation that she co-founded along with Leena Khalil, to ensuring that an investment round in Mumzworld’s second year of operations was open exclusively to women, Ataya isn’t paying lip service to the cause. Last year, she revealed that Mumzworld had achieved a 10x growth over the previous five years. In 2021, Saudi’s Tamer Group acquired a majority stake in the company.