Home lists Top 100 most powerful Arabs 2022 Issam Kazim CEO, Dubai Corporation for Tourism and Commerce Marketing (Dubai Tourism) Origin: UAE Residence: UAE Sector: Tourism Kazim heads all the activities, ranging from the branding, promotion and marketing of Dubai as a destination globally, to facilitating global partnerships and being Dubai Tourism’s key media spokesperson. He has led innovative marketing campaigns, including the recent ‘Dubai Presents’, featuring Zac Efron and Jessica Alba. Dubai Tourism played a key role in promoting the emirate as a safe destination during the pandemic and Expo 2020. It recently reported that Dubai welcomed 7.28 million international overnight visitors between January and December 2021, a 32 per cent year-on-year rise.