John Paul Alukkas

Alukkas manages Joyalukkas Jewellery’s international operations and a seasoned business leader with over 16 years of experience in marketing, branding, and strategic planning. An alumnus of Harvard Business School and the International Gemological Institute, he combines strategic insight with a deep understanding of global consumer behaviour and regional market dynamics. Since joining the family business in 2007, he has been instrumental in driving Joyalukkas’ international growth, expanding its footprint across the Middle East, the US, UK, Singapore, and Malaysia. Under his leadership, the brand has earned recognition for retail innovation, customer service, and brand excellence. As MD of International Operations, he continues to guide Joyalukkas’ global strategy.