The four-year deal will see Aramco become a worldwide partner of FIFA, including in major tournaments such as the World Cup 2026
Dubai Calendar has revealed an exciting array of events in December, including DSF, Sole DXB, Winter Garden and other events
More than 70 FIFA member associations have pledged their support since the kingdom declared its bid for the tournament
The kingdom has qualified for the iconic tournament on six occasions since 1994 – most recently in 2022
The contest is open to all existing and new Binance users as well as F1 enthusiasts worldwide
Bally Singh, chairman and founder of Aioka, reveals how the brand is pioneering bespoke and exclusive experiences for F1 aficionados across the region
The achievement came on Sunday in Budapest, where the 25-year old dominated the men’s javelin final with an impressive throw of 88.17m
SRJ Sports Investments will invest in businesses specialised in offering unique fan engagement activities and transformative sports technology
The match will kick-off on July 24th at 12:30pm UAE time
The sponsorship deal gives the airline extensive in-stadium brand visibility across several touchpoints and on-site advertising
The merged entity will implement a plan to grow the combined commercial businesses, drive greater fan engagement and accelerate growth initiatives
The pilot programme aims to facilitate an active and healthy lifestyle within the growing workforce, forecast to reach 60,000 people by the end of the year
Following the successful inaugural edition in Dubai, Golf Digest Middle East Play & Stay — in association with Viya Golf — is back and it’s bigger and better
The marathon will return for its 23rd edition on January 7, 2024
The tournament will be held from December 12-22
Establishing alliances beyond the traditional realm of finance are expected to yield promising returns for the advisory firm. And the returns may not be only monetary in nature
The 25 metres high temperature-controlled inflated dome features indoor cricket, padel tennis, badminton, football, table tennis, boxing courts and comes with 150 car parking facility
The digital platform’s Head of Business Partnerships for Managed Services, MENA, explains how human behaviour around mega sports events should inform brand campaigns
The series of major sports events will include five dynamic sports such as kitesurfing, triathlon, 3×3 basketball, beach soccer and mountain biking
Saudi Arabia’s first professional female racing driver and founder of Theeba motorsport, Reema Juffali, tells us about her journey, memorable wins and her ultimate goal– 24 hours of Le Mans
The course is open for both physical education teachers in government schools and private academies, and includes football, volleyball, basketball, water sports, cycling, athletics, archery and judo
The sports channel will share content for regional audiences across Twitter, highlighting the biggest moments throughout the football tournament
John Lickrish, CEO of flash entertainment, tells us how the company continues to play a big role in Abu Dhabi’s recent foray into the fast-paced world of esports
As the landowner within the metaverse, FAME MMA will have the opportunity to reach fans on a new level
Lenovo’s hardware devices, as well as its high performance computing and server solutions will be integrated throughout the organisation’s operations
The group aims to be the leading national and international gaming and e-sports company
Dubai resident Amit Singh launched a sports fan engagement app in the UAE called Boomer11 last year. Here’s why he is confident the startup will achieve its goal
For every NFT of an athlete sold on its marketplace, 80 per cent of the revenue goes directly to the sportsperson
Whether it is acquiring new international brands or developing homegrown concepts, when an opportunity presents itself, we go after it
The league will be rebranded as Sole Ball Above All