Sports organisation FAME MMA acquires land on Everdome's metaverse
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Sports organisation FAME MMA acquires land on Everdome’s metaverse

Sports organisation FAME MMA acquires land on Everdome’s metaverse

As the landowner within the metaverse, FAME MMA will have the opportunity to reach fans on a new level

Fame MMA Everdome

Everdome, the hyper-realistic metaverse, is now home to FAME MMA following the company’s acquisition of land within the metaverse.

As Everdome’s partner, FAME MMA will have access to the environment that uses photo-realistic graphics.

Set to launch in three phases throughout 2022, Everdome takes users on an immersive journey from Hatta in the UAE to colonise Mars. The platform leverages Metahero’s 3D scanning technology and Epic Games’ Unreal Engine 5 to create an ultra-immersive experience for all users.

As the landowner within the metaverse, FAME MMA will have the opportunity to reach fans on a new level and elevate its engagement levels to take full advantage of the web3 experience.

FAME MMA is Europe’s freak fight federation and a premier combat sports organisation that hosts events for celebrities, personalities, YouTubers, Instagram, Twitch and TikTok stars and famous professional athletes to fight each other.

Founded in 2018, FAME has run 13 large events, with the upcoming FAME MMA 14 event on May 14. The primary concept behind every event is to bring famous idols to an environment that you would not usually see daily, which is the octagon, to fight in front of thousands of fans in the venue and even more viewers watching the live stream available as pay-per-view service.

Speaking about the partnership, Rob Gryn, CEO and founder of Everdome and Metahero, said: “The metaverse represents the future of consumer outreach and engagement. FAME MMA is one of the trailblazers taking early advantage of this immense and practically limitless platform.”

Krzysztof Rozpara, co-founder and CEO of FAME MMA, said: “As a business, we want to be ahead of the curve. Partnering with Everdome and acquiring land within the metaverse will allow us to provide our community with a deeper, more meaningful way to connect with our fight events while creatively launching group-wide activities, including virtual flight events and digital avatars, and digital wearables.

Built on Unreal Engine 5, Everdome will deliver a fully immersive web experience – pulling on the talents and vision of renowned concept artists, game creators, 3D designers, Hollywood VFX specialists, and urban planning professionals.

Everdome’s Phase 1 includes the pre-launch phase, set in Hatta, during which users can explore the launch room and learn more about space exploration and the journey to come. Phases 2 and 3 continue the Everdome journey, from mission launch and life aboard the vessel to landing and settling on Mars.

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