The VP and head of Fan Engagement and Direct-to-Consumer at NBA Europe and Middle East, shares the strategy and vision driving NBA’s expansion into Abu Dhabi and its presence in the region
The streaming platform is a broadcasting partner for Italy’s Serie A, Spain’s LaLiga, Germany’s Bundesliga and France’s Ligue 1
The 2023 edition of DFC saw participation from over 2.4 million people, making it one of the largest community fitness events globally
Experts believe that popular sports can teach us many valuable lessons that can be successfully applied to fields such as trading
With a strong focus on self-belief and determination, the 48-year-old shooter, a mother of five, expressed her goal of finishing in the top eight in Paris
Mohammed Yahya, the first Emirati fighter in the UFC, says he is all set to take on Brazilian Kaue Fernandes in Abu Dhabi on August 3, at the Etihad Arena
In addition to international sporting events, the new stadium will host other entertainment, cultural, and social events
The agreement between the parties will be ratified at the IOC Session, which will be held on the eve of the Olympic Games in Paris
The feature, developed using IBM’s Granite model through the watsonx platform, keeps tennis fans informed about their favourite players throughout the tournament
PIF wants to create a venture that would bring the main sport’s organisers together, in which it would take a minority stake, say reports
Fans will enjoy live performances by global stars like Hans Zimmer, Jason Derulo, French Montana, Jeff Chang, Amr Diab, Hussain Al Jassmi, Sherine Abdel Wahab, and Majid Al Mohandis
The general manager of New Balance MENA and India shares the factors driving the activewear brand’s growth in the Middle East and its growing appeal among regional customers
Nike’s track and field kits for men and women include nearly 50 apparel pieces and 12 competition styles for specific events, the brand said when launching the outfits
The 16th Formula 1 Etihad Airways Abu Dhabi Grand Prix is scheduled to take place from December 5 to 8 this year
Visitors can explore the theme park with a one-day pass priced at Dhs295 through the website or on-site
The much-awaited race marks the end-of-season finale of the Dubai World Cup Carnival
The new tracks mark a significant step towards Dubai’s ambitious goal of reaching 1,000 kilometres of cycling tracks by 2030
The designs of both sporting facilities prioritise sustainability and smart city integration
The founder of PIF-backed Professional Fighters League tells us about their MMA event, PFL Champions versus Bellator Champions, and how PFL will help accelerate the MMA ecosystem regionally
SailGP kicks off its first Abu Dhabi event on January 13-14 , with Mubadala increasing its commitment to the racing championship over the next three seasons
This year, the Mubadala Abu Dhabi Open tournament features 10 of the Women’s Tennis Association’s top 20-ranked players
Qatar will welcome football fans from around the region for the AFC Asian Cup being held from January 12 – February 10 this year
The head of sustainability tells Gulf Business how sporting events such as DP World Tour are increasingly adopting sustainable practices
The club confirmed revenues of GBP712.8m and profits of GBP80.4m – nearly double that of the previous year’s record of GBP41.7m
S.T. Dupont and 24 Hours of Le Mans have designed different ranges of products, and the collection is inspired by the world of cars and racing
The premium golf championship is set to return to the Emirates Golf Club, from January 18 to 21 next year
Sheikh Zayed Road will transform into a racetrack on Sunday, November 26 for the Dubai Run event
Virat Kohli said he wants The Blue Rising team to raise the profile of sustainable sports and make sure the pl is protected for future generations
Dubai Women’s Run will take place at Dubai Festival City Mall
Set in Abu Dhabi’s Al Wathba area for the second year, the race will be held from December 8-10