#F1

Why AIOKA is shifting into top gear for top-tier global campaigns

CEO Max Palethorpe unpacks how the company is leveraging the glamour of F1 to create tailor-made corporate events for global powerhouses

CFI LEWIS HAMILTON

CFI brings F1 champion Lewis Hamilton aboard as global brand ambassador

This multi-year agreement with Hamilton represents a significant milestone for CFI, aligning it with one of the biggest names in motorsport

Aston Martin Valiant

Aston Martin to start delivery of Alonso-inspired race car Valiant in fourth quarter

Valiant joins the ranks of Valkyrie, Vantage and upcoming mid-engine supercar Valhalla as collectible specials

Cognizant

Transforming air travel: Inside Cognizant’s partnership with Riyadh Airports

Cognizant’s GM in Saudi Arabia, Tarek Zarg El Aioun, discusses the company’s strategic partnerships and digital innovations transforming the aviation sector and beyond

Daily Insider: Abu Dhabi Grand Prix a marvel for the UAE

The Yas Marina circuit has entrenched itself as one of the most important destinations on the F1 calendar — a feat that many cities could only dream of achieving.

Saturday night F1 race Bahrain

Bahrain to host first-ever Saturday night F1 race to kick off 2024 season

The Formula 1 Gulf Air Bahrain Grand Prix will take place from February 29 to March 2

Alfa Romeo F1 Team

Alfa Romeo F1 Team looks to expand presence in Everdome

The ongoing partnership will see the Everdome team creating multiple VR experience activations

Mercedes

Mercedes-AMG Petronas F1 team announce G42 as official partner

G42 to propel the Mercedes-AMG Petronas F1 team with AI-powered, data-driven insights

The Dubai Mall - IWC Boutique New Flagship

Lewis Hamilton’s Mercedes F1 car is on display at IWC’s new flagship boutique in Dubai

Located in Dubai Mall, it is the first IWC store in the world devoted entirely to the Big Pilot collection

Alfa Romeo F1 team Orlen joins Everdome

Everdome will provide the team with the advanced metaverse experience, allowing fans and the wider racing community to connect with the team

Here’s how you can manage your business like an F1 race car

Competition is most certainly good – not just when it comes to F1, but also when it comes to business and ensuring your organisation is at the peak of its competitive powers

McLaren F1

Audi weighs tie-up with McLaren to enter F1 after initial offer

The manufacturer plans to study the financials of McLaren in the coming weeks to help decide on potential transactions

Honda Red Bull F1

Honda to exit F1 post 2021 season

It will use F1 technology to drive its goal of electrifying two-thirds of its fleet by 2030

Abu Dhabi F1 race scheduled to take place in December

The exact dates of the final race of the season has not yet been revealed

bahrain formula 1 f1 gp

Bahrain F1 circuit engineers manufacture ventilators, share blueprints worldwide

The device which can be used for non-ICU patients in need of respiratory assistance has already received approval from Bahrain’s Ministry of Health