Alfa Romeo F1 team Orlen joins Everdome
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Alfa Romeo F1 team Orlen joins Everdome

Alfa Romeo F1 team Orlen joins Everdome

Everdome will provide the team with the advanced metaverse experience, allowing fans and the wider racing community to connect with the team

Gulf Business

Alfa Romeo F1 Team Orlen has signed up with Everdome, the world’s first hyper-realistic metaverse, to provide a digital home for the future of their community and fan engagement.

Everdome will provide Alfa Romeo F1 Team Orlen with the advanced metaverse experience available, allowing fans and the wider racing community to connect with the team and brand in the team’s own space.

The metaverse is a new channel for racing teams and spectators to connect in the future, bringing a futuristic element to the conventional motorsports experience. Everdome’s innovations are designed to help Alfa Romeo F1 Team Orlen uncover potential as the metaverse revolutionises the way people watch sport and raises the bar for fan engagement through it hyper-realistic approach.

Frédéric Vasseur, team principal Alfa Romeo F1 Team Orlen: “We are taking a massive step to enter the metaverse, and Everdome has the expertise and technology we need to create a new sports-viewing, immersive experience. Everdome will allow us to leverage the team’s intellectual property with ease, deploying a hyper-realistic experience that will elevate everyday life by blurring the lines between reality and verse existence.”

Rob Gryn, CEO of Metahero and Everdome: “Joining the Alfa Romeo F1 Team Orlen as their official partner is an honour, and an event that we feel will benefit both brands and teams going forward. The synergy between sports and future technology has never been more apparent – whereas engaging with a brand’s community and fanbase are priority #1. We feel this partnership will provide an opportunity for both Alfa Romeo F1 Team ORLEN and Everdome to deliver for both communities.”

Bally Singh, CMO of Metahero and Everdome: “Everdome is opening its doors to global brands looking to enter the metaverse. The increasing demand of companies wanting to take advantage of the opportunities of holding real estate in this emerging market is growing and we are here to accommodate and guide them through this new process.”

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