Mercedes-AMG Petronas F1 team announce G42 as official partner
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Mercedes-AMG Petronas F1 team announce G42 as official partner

Mercedes-AMG Petronas F1 team announce G42 as official partner

G42 to propel the Mercedes-AMG Petronas F1 team with AI-powered, data-driven insights

Gulf Business

G42, the UAE-based artificial intelligence (AI), cloud computing technology company and the Mercedes-AMG Petronas F1 team have announced a multi-year partnership.

G42 and the Mercedes-AMG Petronas F1 team will explore ways to deploy artificial intelligence software and solutions into the team’s operations to deliver critical insights.

Hallmarks of the partnership will include improving the accuracy of actionable insight and efficacy of insight delivery to find marginal gains.

Companies within G42’s portfolio may also be deployed to achieve this, including

The partnership will also focus on talent development programmes, joint training and innovation workshops.

G42 branding will be displayed on the Mercedes-AMG F1 W14 E Performance, the team’s 2023 car, which was launched at Silverstone, UK.

The logo will also feature on the helmets of race drivers Lewis Hamilton and George Russell and in the team’s garage on Grand Prix weekends.

Peng Xiao, group CEO at G42, said: “Modern motorsport and technology go hand-in-hand, especially when you consider the sheer magnitude of critical data that is generated during every race weekend. By combining exceptional human talent with advanced AI, big data analytics and computing power, we are in a position to optimise a wide range of processes, both on and off the track, enabling decision dominance and expanding the boundaries of what’s currently possible. We are very excited about this new partnership with the Mercedes-AMG Petronas Formula One Team and look forward to making our technical resources and expertise available to help them succeed.”


Toto Wolff, team principal and CEO of the Mercedes-AMG Petronas F1 team, added: “To compete and win at the highest level of motorsport, we are always looking for every advantage. With G42, we are excited to begin our collaboration and using its AI-powered, data-driven insights to help us on and off the track.”

Richard Sanders, chief commercial officer of the Mercedes-AMG Petronas F1 Team, stated: “Applied artificial intelligence is a fascinating industry; to collaborate with G42, one of the leading exponents in this area, is very exciting for the team. Through G42’s ground-breaking technology, we look forward to exploring ways of delivering value for both the team and our partners.”

Read: UAE’s DP World becomes an official partner of McLaren Formula 1 team

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