Saudi’s Millenium Arabia launch first Arabic esports series on Twitter

Twitter and gaming platform Millenium Arabia, the esports arm of Saudi Gamer, have launched the first Arabic esports series – Hala bil Gamers – on the social media platform, it announced on Tuesday.

The weekly series that will be free to access will be streamed every Thursday at 9.30pm UAE time via the @Millenium_AR handle and will engage audiences with gaming topics and trends relevant to the Middle East and North Africa region.

The first episode is scheduled to be streamed on June 18. Produced by Millenium Arabia, the series will be no longer than 10 minutes and will cover esports topics through multiple segments.

بالشراكة مع @TwitterMENA يسرنا الإعلان عن برنامجنا الجديد هلا بالجيمرز: أول برنامج عربي في عالم الرياضات الإلكترونية على تويتر

التفاصيل:https://t.co/mxr8GYVNnE

— Millenium عربية (@Millenium_AR) June 16, 2020

Hosted by former FATE Esports team coach Issa Fakhouri, the series will also feature interviews with prominent figures in the regional esports scene.

The format of Hala bil Gamers will alternate between gameplay moments and reports, as well as tips and tricks for the esports community too.

“We’re excited to introduce the first Arabic esports show to take place on Twitter in partnership with Millenium Arabia. Esports and gaming enthusiasts have been coming to Twitter to keep up to date with new game releases, to find reviews of new games, especially during the recent period. This couldn’t be a better time to create a show that serves these conversations,” said Kinda Ibrahim, director of media partnerships, Twitter, MENA.

“Millenium Arabia is very excited to enter this partnership. Our mission in the region and across the world is to discuss, promote and enable the growth of esports, and to shed light on an ever-growing passion point. We believe that the blend of our local passion and expertise with the reach and prominence of Twitter in the region will create a platform for those unsung heroes of the younger generations,” added Edouard Griveaud, head of gaming and esports studio at Webedia Arabia. Millenium Arabia is part of Webedia Arabia, which has a fanbase of over 50 million Arabic speakers.

Twitter revealed that in 2019, there were over 1.2 billion tweets about gaming, up nearly 20 per cent compared to the previous year.

According to a recent study by Twitter in Saudi Arabia, gaming ranks among the top three activities that people have engaged in recently.

Gaming also ranked as within the top five topics that people in Saudi Arabia have been most interested in and actively engaged on the platform between March and April.

Another study by GroupM also revealed that 86 per cent of those who game in Saudi Arabia play at home, and on average most spend between 30 minutes to an hour in a single sitting when playing video games.

Saudi Arabia’s recently concluded Gamers Without Borders tournament became the world’s largest charitable e-game tournament with the participation of over 120,000 players spread across 72 countries.

Read: Saudi’s Gamers Without Borders championship becomes world’s largest charity esports event

Last month, Dubai Media City also announced the launch of a new Instagram Live series called GAME_ON in collaboration with ON.DXB which features regular video game development workshops.

Read more: Dubai Media City launches video game development workshops