Samsung Food, an AI-powered food service now available
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Samsung Food, an AI-powered food and recipe service now available globally

Samsung Food, an AI-powered food and recipe service now available globally

The platform will act as a personalised assistant that helps users discover new dishes, create tailored meal plans and order ingredients online

Divsha Bhat
Samsung Food

Samsung Electronics has announced the launch of Samsung Food, a personalised, AI-powered food and recipe platform.

Releasing in eight languages in 104 countries, the platform will offer comprehensive food experiences through more than 160,000 available recipes. It will act as a personalised assistant that helps users discover new dishes, create tailored meal plans and order ingredients online.

The service will also help users control their cooking appliances, while giving step-by-step guided cooking and allowing users to share their favourite recipes on social media.

Samsung Food uses AI technology to go beyond existing capabilities and deliver a food platform that truly adapts to the needs and lifestyles of its users. To accomplish this, it draws from the extensive database of Whisk, a smart food platform acquired by Samsung Next in 2019 that leverages advanced technology called Food AI, which suggests meals based on user preferences and food seasonality.

“The food we enjoy and the way we prepare it are central to our daily lives, and we all love to cook and eat together,” said Chanwoo Park, executive vice president and head of the Service Biz Group of the Digital Appliances Business at Samsung Electronics.

“By connecting digital appliances and mobile de-vices across the Samsung ecosystem and assisting users from shopping list to dinner plate, Samsung Food is using advanced AI capabilities to deliver a highly personalised, all-in-one food experience that users can control straight from their palms.”

Samsung Food’s four key features

Samsung Food’s features support users during the meal planning and cooking process, spanning four key areas: recipe discovery and personalisation, tailored meal planning, connected cooking and social sharing functions.

For recipe discovery, the platform lets users save recipes to their personal digital recipe box anytime and from anywhere. The app analyses recipes, standardises their format and organises them to create shopping lists based on their ingredients.

It also comes with a personalise recipe function, enabling the app’s food AI to directly change a saved recipe to better reflect users’ dietary requirements.

For example, users can convert a recipe into a vegan or vegetarian version or make other changes to create a recipe that is more nutritionally balanced or incorporates in-stock ingredients. Users will even be able to create fusion recipes, such as Korean versions of Italian dishes, and adjust cook time or skill level of recipes.


To create individualised daily meal plans for users, the app makes AI-created recommendations based on user data, dietary preferences and favourite cuisine types and lets users add them to their meal planner. Nutritional breakdowns of ingredients are available at any time, and users can add items to their Samsung Food shopping list then send it straight to a retailer’s e-commerce checkout.

With connected cooking, the platform connectivity lets users set timers, preheat ovens and send recipes’ cook settings straight to appliances through step-by-step guided cooking modes, all from their portable devices.

By the end of the year, Samsung plans to offer Samsung Health integration with the new platform so that users will be able to receive suggestions for diet management. The syncing of information such as BMI, body composition and calorie consumption will help users to hit health goals and maintain a balanced diet.

Planned for implementation in 2024, Vision AI technology will enable Samsung Food to recognise food items and meals photographed through the camera and provide details about them, including nutrition information.

By analysing food items, the app can recommend the best recipes to use them with, save these recipes to the user’s collection and add the required ingredients to a shopping list, all in a few taps.

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