Rolls-Royce marks Lunar New Year with 'Year of the Dragon' Phantom, Cullinan: In photos
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Rolls-Royce marks Lunar New Year with ‘Year of the Dragon’ Phantom and Cullinan: In photos

Rolls-Royce marks Lunar New Year with ‘Year of the Dragon’ Phantom and Cullinan: In photos

Rolls-Royce Bespoke Collective has revealed a modern, minimalistic expression of the dragon never previously seen in its cars

Marisha Singh

Rolls-Royce is celebrating the Lunar New Year with four ‘Year of the Dragon’ bespoke commissions – three Phantom Extended and one Cullinan.

Hand-crafted at Goodwood, these creations are “a celebration of Chinese culture through bespoke artistry. Just as Chinese culture transcends national boundaries, the destinations for these cars span the world,” noted the car maker in its announcement.

It added that the commissions draw inspiration from the dragon, an enduring and international symbol of power, success and prosperity.

Jonathan Simms, head of Bespoke, Rolls-Royce Motor Cars said,“Rolls-Royce Motor Cars leads the luxury sector in creating products inspired by international cultures and traditions, incorporating designs, motifs, materials and colours that resonate with and have real personal meaning for our clients.

(Image credit: Supplied)

“These bespoke creations, inspired by the Year of the Dragon in 2024, celebrate the international reach and influence of Chinese culture, which transcends national boundaries. Hence, these magnificent motor cars are destined for clients based across three continents. These creations are both a powerful expression of our respect for Chinese culture, and a contemporary, minimalist statement in line with trends we see among luxury consumers worldwide,” added Simms.

(Image credit: Supplied)

Rolls-Royce celebrates a cultural icon

The luxury car maker announced that each of the four cars showcase a fascia panel adorned with dragon artworks, hand-painted by a dedicated Rolls-Royce artist. The vibrant red hues symbolise prosperity and good fortune in Chinese culture.


The bespoke commissions feature different shades of red for the different models: a duotone Cherry Red with Crystal finish over Selby Grey with a Crystal finish for the Cullinan; and a two-tone Silver and Cherry Red or monolithic Black with a Crystal finish for the Phantom Extended motor car commissions.

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All four commissions feature a bespoke coachline, hand-painted in Phoenix Red, that subtly incorporates a dragon motif. Each dragon is orientated to face right, which symbolically represents the East – the direction of the rising sun.

(Image credit: Supplied)

Intricate painting process

The intricate motifs were created over two weeks using layers of red paint.

The initial outline of the dragon symbol was painted using a unique ‘feathering’ technique to mimic a flame effect, representing the dragon’s celebratory nature. Subsequent layers added depth and detail, with each color individually blended for a realistic 3D effect.

(Image credit: Supplied)

Delicate lacquering process

After each layer of paint, lacquer was meticulously applied to enhance the detailing. This delicate process required meticulous attention to detail to ensure a flawless finish, noted the car-maker.

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Any imperfection, no matter how minor, would become instantly visible on the white background. The artist painstakingly cleaned and sanded each layer before applying the lacquer.

(Image credit: Supplied)

Minimalist interior suite

The dragon motif extends into the car’s interior, with stitching on the headrests providing a contrast against the Black or White seat leather.

Each embroidery comprised over 5,000 stitches and took approximately 20 hours to complete. The rear Piano Black picnic tables feature minimalist representations of the Chinese zodiac calendar, with the dragon motif highlighted in gold.

(Image credit: Supplied)

Each Phantom Extended commission is completed with a Gallery artwork crafted from carbon fiber, complementing the dragon motif.

Bespoke lambswool carpets, perfectly color-matched to the leather trim, add a touch of luxury to the interior.

(Image credit: Supplied)

The price of the bespoke commissions has not been revealed by the luxury auto manufacturer.

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