Mahdi Amjad

Nearly two decades ago, we at OMNIYAT identified a unique opportunity in Dubai’s burgeoning real estate market to serve discerning buyers with a bespoke, detail-oriented real estate product. A city of superlatives, Dubai was the perfect launchpad for OMNIYAT’s redefinition of the ultra-luxury segment — iconic projects distinguished for their design, innovation, and artistry.

Every OMNIYAT project is unique – be it building solutions, uber-luxury residential, hospitality or commercial destinations, created by leading architects, designers, contractors and consultants for the global ultra-high net worth individuals (UHNWI) community. Our flagship properties include One at Palm Jumeirah and The Lana Residences, both managed by Dorchester Collection and The Opus by OMNIYAT.

This year marked several milestones including the launch of The Lana, Dorchester Collection, Dubai in April. It’s a remarkable hotel and residential property managed by Dorchester Collection, with architecture by Foster + Partners and interior design by Gilles & Boissier. Its 16,594-square feet penthouse sold for Dhs139m, setting a record for the most expensive property in the Burj Khalifa district, bolstering OMNIYAT’s leadership in developing ultra-luxury destinations.

In June, we marked a pivotal moment with the unveiling of OMNIYAT Group – a new corporate structure designed to drive strategic diversification across luxury real estate. This includes an ambitious Dhs100bn total group portfolio target over the next five years, with Dhs50bn allocated to new ventures across diversified real estate sectors.

Moreover, the international launch of The Alba, at the Monaco Yacht Show in September brought together a select group of VVIP customers and media to celebrate this groundbreaking waterfront destination. Valued at Dhs7bn ($1.9bn), The Alba, Dorchester Collection, Dubai, is designed by Zaha Hadid Architects and operated by our longstanding partner, Dorchester Collection. We collaborated with global leaders in interior design to create three distinct design packages.

Encouraged by the UAE’s robust growth and long-term vision, OMNIYAT GROUP will continue investing in other brands and companies, addressing different segments of the country’s vibrant real estate market.

We foresee high demand from international buyers and investors continuing in 2025, especially in globally recognised upscale addresses, such as the Palm Jumeirah, Downtown Dubai, and Emirates Hills.

Dubai offers stability, exclusivity and privacy for the UHNWI community. The upward trajectory of Dubai will continue, bolstered by its continued attractiveness as a place to live, work and play. Moreover, the government’s recently introduced visa regimes for long-term residency and Dubai’s relative affordability compared to other global destinations also add immensely to its appeal. The accomplishments have not only elevated Dubai’s global standing but have also redefined the landscape of exclusive properties.

Today’s clients seek high-quality living spaces that are also immersive and purposefully curated; this is another growth opportunity we are exploring.

Moreover, there is more focus on sustainability, even when buying luxury items. Investors are seeking environmentally friendly buildings, energy-saving systems, and intelligent home technology. At OMNIYAT, we are also integrating sustainability into our designs focusing on creating upscale environments that are environmentally conscious.

We are also witnessing greater demand for customisation. Our high-end projects are equipped with customisable features and finishes, so residents can truly make their homes their own.

A focus on health and wellness is shaping luxury real estate as well, with greater interest from buyers in wellness features, spas, fitness centres, and nature integrated into the architecture. Our projects prioritise physical and mental wellness and offer buyers a holistic, healthy way of living.

By consistently establishing new industry benchmarks, we have earned the trust of discerning individuals and investors worldwide. Each of our projects speaks to a broader shift in the way we think about ultra-luxury and lifestyle. More than aesthetics or exclusivity, it’s about creating spaces and experiences that elevate the human experience.