Home lists 100 Most Powerful Arabs 2023 Mona Ataya Founder and CEO, Mumzworld Origin: Palestine Residence: UAE Sector: Retail Ataya, alongside co-founder Leena Khalil established Mumzworld in 2011. The platform has secured more than $50m in funding since its launch. In June 2021, Saudi-based company Tamer Group acquired Mumzworld and Ataya assumed the role of group CEO for all digital assets within the group. To keep up with the increasing demands, the platform expanded its operations by joining EZDubai, an e-commerce free zone in Dubai last year. Currently, Mumzworld provides access to over 350,000 products from 6,500 global brands, serving 2.5 million customers.