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Gitex Global: PwC Middle East signs with G42 to boost tech solutions

Gitex Global: PwC Middle East signs with G42 to boost tech solutions

PwC estimates, the Middle East is expected to accrue 2 per cent of total global benefits of AI in 2030 – equivalent to $320bn

PwC Middle East

At this year’s Ai Everything x Gitex Global, PwC Middle East signed a strategic agreement with G42, an artificial intelligence and cloud computing company based in Abu Dhabi.

This partnership aims to drive innovation and uptake of AI across businesses and sectors through combining PwC’s technology consulting prowess with G42’s AI capabilities.

Stephen Anderson, partner and Middle East Markets leader, said: “We’re proud of our extensive participation in this year’s AI Everything x Gitex Global, and are delighted to announce our new strategic agreement with G42, demonstrate digital solutions and launch our latest paper on digital twins in one of the world’s largest and most influential digital ecosystems.”

Talal Al Kaissi, G42 Cloud CEO, said: “We are proud to join PwC on this exciting partnership, as it marks a milestone in enabling regional customers in their digital transformation experience, to ensure security and strength of their solutions and applications. G42 Cloud’s scalable cloud infrastructure aims to support both enterprises and government entities in the UAE to smoothly transition to a modernized cloud-based infrastructure and allow them to further enhance their data practice to become data-driven corporations.”

Concurrently, PwC Middle East also launched its latest digital twins paper, titled “How digital twins can make smart cities better” to explore the impact of emerging technologies in bridging the physical and virtual world. The paper has important implications for urban planning in the Middle East with the roll out of Dubai’s 2040 Master Urban Plan and Saudi Arabia’s Vision 2030 programme, set to accelerate urbanisation with the development of major urban areas and mega cities.

Commenting on the launch of the new paper, Kaveh Vessali, Digital, Data and AI leader, PwC Middle East, said: “We believe digital twins offer numerous benefits, especially as it comes to combining innovations in digital technology with urban operational mechanisms to develop cities of the future. The emerging technology plays a vital role in tackling challenges of massive city expansions through leveraging real-time data, combined with the potential to test ideas or simulate what-if scenarios for facilities, processes and city landscapes before any real-world implementation – even before cities are built or developed.”

Read: Mubadala Health, G42 Healthcare partner to create integrated entity

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