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GITEX GLOBAL 2025: Powering the future through AI innovation

From adaptive DDoS defence to sovereign AI platforms, global tech leaders at GITEX GLOBAL 2025 are spotlighting innovations reshaping cybersecurity, data infrastructure, and intelligence

Neesha Salian
Neesha Salian

13 October, 2025

GITEX GLOBAL 2025: Powering the future through AI innovation
Image: Getty Images/ For illustrative purposes

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Dr Emad Fahmy, director of Systems Engineering, Middle East, NETSCOUT
“NETSCOUT is addressing current cybersecurity trends at GITEX GLOBAL 2025, such as the rise in multi-vector DDoS attacks across the Middle East. The company will introduce updates to its adaptive DDoS protection systems, designed for telecom operators and businesses facing daily network disruptions. A key offering is the observability and control interface (OCI), presented as adaptive threat analytics (ATA). For telecom firms, it integrates with traffic management systems (TMS) to monitor and respond to threats in real time.

“Businesses can use it alongside arbor edge defence (AED) for automated protection against evolving risks. GITEX Global provides the ideal platform for these demonstrations, as it brings together government stakeholders, enterprises, and industry leaders. Attendees will see live demos showing how hidden devices are identified and secured.”

Haider Aziz, GM – META, VAST Data
“Globally, the talk of pilots is quietening as AI moves from proof-of-concept into production, and that demands new thinking about data. At GITEX GLOBAL, we’ll show how enterprises and government teams can unify all their data into a single, sovereign platform that feeds AI systems with accuracy, scale, and trust. This is about moving beyond experimentation into AI that delivers real outcomes.

“This year we’re introducing our newly launched VAST AI Operating System to the Middle East, including services like InsightEngine for real-time retrieval, AgentEngine to simplify enterprise AI adoption, and SyncEngine, a universal data catalog and migration tool. These innovations are cutting edge, designed to eliminate silos and make data AI-ready from day one, wherever it resides. And with the world now exploring what super intelligence might mean, these capabilities are essential foundations for the journey ahead. GITEX GLOBAL has always been the proving ground for digital transformation in the Middle East and beyond.

“Today, it is also where the global conversation on AI is taking shape, and in particular this year a focus on sovereign systems. We expect very forward-thinking discussions here, from practical enterprise adoption to the long-term implications of super intelligence, and that makes GITEX the perfect stage for VAST to showcase how data infrastructure underpins both.”

Osama Alzoubi, VP, MEA, Phosphorus Cybersecurity
“Discussions at GITEX GLOBAL will focus on AI-driven defence mechanisms, data protection frameworks, and the rise of sovereign AI stacks that reduce dependence on foreign infrastructure. As every nation embeds AI deeper into critical infrastructure, cybersecurity becomes the frontline issue. Phosphorus will present its Unified xIoT Security Management Platform, built to discover, secure, and monitor IoT, OT, IIoT, and IoMT devices. Key capabilities include device-aware discovery, automated remediation of weak credentials and outdated firmware, and continuous governance aligned with UAE and Saudi requirements.

“GITEX GLOBALprovides the ideal platform for these demonstrations, as it brings together government stakeholders, enterprises, and industry leaders. Attendees will see live demos showing how hidden devices are identified and secured in real time, with records generated for compliance.”

Marc Domenech, regional director, Enterprise, META, NVIDIA
“At GITEX GLOBAL 2025, NVIDIA is unveiling breakthrough technologies that are shaping the future of AI and data infrastructure in the region. Our latest DGX systems and full-stack data centre solutions are designed to democratise AI, enabling businesses of all sizes to build intelligent applications that perceive, reason and act. We are also showcasing NVIDIA Cosmos platform, which is revolutionising robotics training through synthetic data that is critical for advancing smart infrastructure and automation.

“GITEX GLOBAL is a strategic platform for us to deepen relationships across our partner network, engaging with vendors, distributors, and system integrators to showcase integrated AI solutions from cloud to edge. This event is not just about showcasing technology but building the ecosystem that will drive long-term growth across the META region.”

Mohammad Al-Jallad, chief technologist and director – HPC and AI Global Sales, Hewlett Packard Enterprise
“We are focused on several critical industry trends, primarily centered around the evolution and industrialisation of artificial intelligence (AI). First, we see a significant push towards sovereign AI and the development of national-level AI factories. Second, this AI adoption is enabling the rise of robotics, automation, and physical AI. Finally, these powerful trends are creating two significant infrastructure challenges. They place immense demands on data centres to manage power consumption and heat efficiently.

“Simultaneously, networking has become pivotal, as it must provide the high-throughput, low-latency connectivity and robust cybersecurity required to secure these advanced AI workloads. HPE is uniquely positioned to help organisations harness these trends with our comprehensive edge-to-cloud strategy.”

Ezzeldin Hussein, regional senior director, Solution Engineering, SentinelOne
“‘Powering the Future’, the event’s tagline reflects SentinelOne’s vision of enabling organisations to thrive securely in an AI-driven world. For us, it means harnessing the power of AI to defend against today’s threats and anticipate and neutralise tomorrow’s. At GITEX GLOBAL 2025, we are showcasing how the Singularity Platform, Purple AI, AI-SIEM, and Hyperautomation empower enterprises to achieve resilience, scale, and efficiency. We help customers detect threats in advance, respond at machine speed, and simplify compliance by embedding AI at every layer of cybersecurity.

“Beyond technology, ‘Powering the Future’ also means empowering people, which involves uplifting security analysts with AI-driven insights, enabling partners to innovate with secure-by-design practices, and collaborating with regional stakeholders to align with evolving regulations. For SentinelOne, the future is autonomous, resilient, and trustworthy. Our mission is to ensure that enterprises across the Middle East can confidently embrace their digital transformation journey.”

Harish Chib, VP Emerging Markets, Middle East & Africa, Sophos
“For Sophos, ‘Powering the Future’ reflects our commitment to enabling organisations in the Middle East to build resilient, adaptive, and round-the-clock cyber defenses. It highlights the importance of combining robust cybersecurity tools such as next-gen endpoint protection, firewalls, email security, and 24/7 managed detection and response (MDR) with tailored cyber insurance policies. This integrated approach helps businesses prevent most threats, manage residual risk, and align security operations with insurance requirements, ultimately empowering them to scale securely and confidently into the future.”

Sujoy Banerjee, regional business director, UAE, ManageEngine
“The event’s theme ‘Powering the Future,’ aligns closely with ManageEngine’s vision of powering the future of IT management through evolving AI and cybersecurity capabilities. At the event, we are showcasing how our solutions are tailored to address the region’s unique cybersecurity challenges and compliance needs. We are steadily enhancing AI across our portfolio, with upcoming advancements such as re-engineered threat detection in our SIEM solution and a conversational virtual assistant in our unified service management platform. By embedding AI more deeply into our offerings we aim to drive smarter, faster, and more secure IT operations.

“From addressing local threats to supporting regulatory compliance, our presence at GITEX reflects our commitment to delivering intelligent, region-aware solutions that help organisations in the Middle East to stay secure and resilient.”

Moninder Jain, VP and head of Global Emerging Markets, Logitech
“The modern workplace is evolving rapidly, driven by hybrid work models, distributed teams, and increasing demands for sustainability that are reshaping business priorities. These shifts present both challenges and opportunities, influencing every aspect of how organisations operate. Success in this dynamic environment requires aligning cross-functional teams and introducing innovative solutions that empower people, enhance performance, and inspire innovation. Sustainability is equally central to Logitech’s strategy. Our devices are designed to deliver exceptional performance while prioritising environmental responsibility through eco-friendly practices. We believe that success lies in the convergence of innovation and sustainability, and this vision shapes everything we do. At GITEX GLOBAL, Logitech is showcasing how cutting-edge design and AI-driven solutions redefine the office experience.

“AI is transforming how businesses work, enabling smarter collaboration and agility to meet future demands. We aim to inspire organisations to embrace a workplace that fosters collaboration, drives productivity, and integrates sustainability to thrive in an ever-changing world.”

Dubai Municipality launches ‘City Inspector’ initiative

City inspectors will conduct periodic, complaint-based, and visual inspections, aiming to reduce redundant visits and minimise complaints regarding inspection procedures

Gulf Business
Gulf Business

13 October, 2025

Dubai Municipality launches ‘City Inspector’ initiative
Image: WAM

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Dubai Municipality has launched the ‘City Inspector’ initiative, a first-of-its-kind programme aimed at preparing and certifying qualified inspectors across various municipal sectors, the authority said.

The initiative is designed to build an integrated inspection system, unify processes, and enhance compliance with approved laws and regulations, ultimately raising service quality and community satisfaction.

As part of the first phase, Dubai Municipality has certified 63 Emirati inspectors skilled in 14 technical fields of municipal inspection.

The move is intended to standardise inspection practices, reduce duplication, and strengthen the efficiency of Dubai’s regulatory framework, reinforcing the city’s leadership in delivering a living environment focused on health, safety, and quality of life.

Marwan Ahmed bin Ghalita, DG of Dubai Municipality, emphasised the importance of regulatory and inspection operations in supporting service development and institutional planning.

City Inspector Professional Diploma announced

To support the initiative, Dubai Municipality has launched the ‘City Inspector Professional Diploma’, certifying inspectors across key municipal fields including health and safety, food safety, construction activities, waste management, sanitation, sustainability, and supervision of public facilities.

City inspectors will conduct periodic, complaint-based, and visual inspections, aiming to reduce redundant visits and minimise complaints regarding inspection procedures.

Their role is central to streamlining regulatory processes and safeguarding community interests.

The initiative introduces structural reforms and key enablers such as clearly defined inspection scopes and responsibilities, a legislative framework granting judicial authority status, detailed inspection manuals and risk-based checklists, comprehensive job descriptions, training and awareness programmes to enhance inspector capacity, and integration of advanced technologies to improve inspection efficiency and outcomes.

Dubai Healthcare City unveils Dhs1.3bn development plan for Phase 1

Construction is scheduled to begin in December, with completion expected by November 2027

Neesha Salian
Neesha Salian

13 October, 2025

Dubai Healthcare City unveils Dhs1.3bn development plan for Phase 1
Image: Dubai Media Office/ DHCC

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Dubai Healthcare City Authority (DHCA), the governing body of Dubai Healthcare City (DHCC), announced an Dhs1.3bn development plan for DHCC Phase 1, reinforcing its position as a destination for global healthcare investment.

The first stage of the plan will include the launch of a LEED platinum-certified office building, a purpose-built medical complex, and supporting infrastructure facilities aimed at driving ecosystem growth and delivering future-ready facilities.

Issam Galadari, CEO of DHCA, said the projects reflect the authority’s commitment to advancing Dubai’s healthcare infrastructure. “By creating an ecosystem that attracts investments, including FDI, and fosters innovation, while integrating sustainability with world-class design, we are aligning with the Dubai Economic Agenda, D33, and the UAE Net Zero Strategy 2050. Through the ongoing development, we will continue to cement DHCC’s position as the enabling healthcare and wellness destination for the region and beyond,” he said.

New LEED certified building at Dubai Healthcare City: Highlights

The LEED platinum-certified office building, the first of its kind in DHCC, is designed by P&T Architects and Engineers. Spanning 13,000 square metres across three basement levels and nine floors, it will offer flexible office units and ground-floor commercial spaces, achieving the highest international certification in sustainable urban development.

The purpose-built medical complex, designed by Dubai-based Design and Architecture Bureau (DAR), covers 5,800 square metres with two basement levels and five floors. It will provide adaptable spaces for surgical facilities, laboratories, diagnostics, outpatient care, medical offices, and support services. Its shell-and-core design, optimised layouts, and smart parking integration are intended to meet the evolving needs of healthcare providers and patients.

To enhance community access, DHCA will also deliver multi-storey car parks equipped with electric vehicle charging stations, Salik-integrated smart parking, and full accessibility features.

Allae Almanini, COO at DHCA, said the developments aim to boost confidence for healthcare providers and investors. “These projects will enhance accessibility, sustainability, and efficiency across the community, ensuring that DHCC remains the most attractive healthcare investment destination in the region,” he said.

Construction is scheduled to begin in December, with completion expected by November 2027.

Expand North Star 2025 opens; draws 2,000 startups, 1,200 investors

On the opening day, Dubai World Trade Centre (DWTC) signed new partnerships with Presight, 28 Digital, ApexBrasil, and the Chamber of Commerce and Industry of Serbia

Gulf Business
Gulf Business

13 October, 2025

Expand North Star 2025 opens; draws 2,000 startups, 1,200 investors
Image: WAM

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The 10th anniversary edition of Expand North Star, part of GITEX GLOBAL, opened on October 12, attracting more than 2,000 startups and 1,200 investors from 180 countries, reaffirming its position as the world’s largest startup and investor gathering.

This year’s event, which runs until October 15, includes Brazil as the official country partner and marks the first-time participation of Ecuador and Chile.

With global venture capital investments reaching $368bn in 2024, the gathering continues to play a key role in scaling the digital economy and driving growth across emerging AI-driven markets.

New exhibitors at Expand North Star

According to a report by state news agency WAM, Ecuador debuted with 20 startups and 22 companies showcasing AI-driven and medical technology solutions.

Chile participated for the first time with 12 companies across diverse sectors and hosted the Chile-Dubai Innovation Summit to strengthen cooperation in technology and export diversification.

Expand North Star draws investors, sees key deals signed on day 1

Investors with a combined $1.1 tn in assets under management attended the event, reflecting its global economic influence.

According to the WAM report, on the opening day, Dubai World Trade Centre (DWTC), organiser of GITEX GLOBAL and Expand North Star, signed new partnerships with Presight, 28 Digital, ApexBrasil, and the Chamber of Commerce and Industry of Serbia to promote innovation and cross-border collaboration.

Through these initiatives, Expand North Star supports Dubai’s goal of creating 30,000 new jobs by 2030 and producing at least 10 unicorns by 2031, strengthening its position as a global hub for entrepreneurship, innovation, and investment.

Read: It’s official: 2025 will be the last year GITEX GLOBAL is hosted at DWTC

SentinelOne’s Meriam ElOuazzani on how AI is reshaping cybersecurity in the region

SentinelOne’s Meriam ElOuazzani explains how AI is reshaping cybersecurity in the Middle East, helping enterprises move from reactive defence to proactive resilience

Neesha Salian
Neesha Salian

13 October, 2025

SentinelOne’s Meriam ElOuazzani on how AI is reshaping cybersecurity in the region
Image: Supplied

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As cyberattacks grow more sophisticated and the region’s digital ambitions accelerate, AI is emerging as the backbone of modern cybersecurity. Meriam ElOuazzani, senior regional director for the Middle East, Turkey, and Africa at SentinelOne, discusses how AI-driven automation, zero-trust frameworks, and proactive defense strategies are transforming how regional enterprises safeguard their data and operations.

How is AI changing the way enterprises defend against cyber threats in the Middle East?

AI is transforming cybersecurity in the Middle East by enabling enterprises to move from reactive defense to proactive autonomous protection. Traditional tools often struggle with the sheer scale and sophistication of modern threats, but AI-native solutions provide real-time visibility, rapid detection, and automated response at machine speed. In a region that experiences rapid digital transformation across government, finance, energy, and critical infrastructure, AI addresses the shortage of skilled professionals by augmenting human expertise with intelligent automation.

Machine learning models continuously adapt to new attack techniques, reducing dwell time and minimising impact. Beyond threat detection, AI empowers proactive threat hunting, risk prioritisation, and compliance monitoring, aligning with regional regulations.

For Middle Eastern enterprises pursuing ambitious national digital agendas, AI is not just a technology upgrade but a foundation of cyber resilience, enabling organisations to innovate confidently while staying ahead of an increasingly complex threat landscape.

What cybersecurity trends should businesses in the region be most concerned about?

Firstly, organisations must be prepared for the rise of advanced ransomware and double-extortion attacks targeting critical infrastructure, financial services, and government sectors. These often exploit supply chain vulnerabilities. Second, the surge in cloud adoption and hybrid work models has expanded the attack surface, with misconfigurations and identity-based threats becoming prime entry points. The integration of AI and automation by attackers is creating more evasive and scalable cyber campaigns, challenging traditional defenses.

Additionally, the GCC’s regulatory changes demand stronger data protection and compliance, making governance a strategic priority. Insider threats and phishing continue to persist as employees remain a critical weak link.

To address these evolving threats, businesses should adopt zero-trust, AI-powered defence, and proactive resilience strategies that ensure continuity while safeguarding national digital transformation agendas.

With governments introducing stricter data localisation and compliance requirements, how can organisations ensure they remain secure and compliant without adding complexity or slowing business operations?

Organisations can implement this by adopting security frameworks that embed compliance into daily operations rather than treating it as an add-on. Leveraging AI-native platforms with built-in policy enforcement ensures data is monitored, protected, and stored according to local regulations, without manual overhead.

Zero trust principles, such as verifying every user, device, and workload, help reduce risk while maintaining flexibility across hybrid environments.

Cloud-native security solutions with regional data centres also enable compliance without disrupting business agility. To avoid complexity, automation plays a crucial role, streamlining reporting, audits, and threat detection.

By integrating compliance into security architecture, enterprises can remain resilient, meet regulatory obligations, and continue driving digital transformation without sacrificing speed or innovation.

What strategies should companies adopt to strengthen their overall cloud and application security as digital transformation accelerates?

As digital transformation accelerates, companies must adopt a holistic and layered approach to this. The first step is embedding security into the software development lifecycle through DevSecOps practices. This ensures vulnerabilities are identified and remediated early.

Zero-trust architectures should be implemented across cloud and application environments. Identity security is essential and includes multi-factor authentication, least privilege access, and continuous monitoring to help prevent credential-based breaches.

Cloud-native security tools, including workload protection and posture management, provide visibility and control across dynamic, multi-cloud environments. To reduce regulatory risk, organisations need to encrypt data in transit and at rest, along with automated compliance checks.

Continuous threat hunting powered by AI and automation helps enterprises detect and respond at machine speed. Ultimately, integrating security as a business enabler rather than a barrier ensures that organisations can innovate securely while safeguarding sensitive data, applications, and customer trust.

National Bank of Fujairah’s Rehan Ali on how banks can empower SMEs

Rehan Ali, head of Business Banking at NBF, discusses what it will take to finance and sustain SME growth

Neesha Salian
Neesha Salian

13 October, 2025

National Bank of Fujairah’s Rehan Ali on how banks can empower SMEs
Image: Supplied

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As the UAE targets one million SMEs and ten unicorns by 2031, the spotlight is on how financial institutions can fuel this next wave of growth. In this conversation, Rehan Ali, head of Business Banking at NBF, discusses the evolving role of banks in supporting entrepreneurs—why digital tools alone aren’t enough, how relationship banking still anchors trust and judgment, and what’s needed to bridge ambition with sustainable finance in an increasingly competitive SME landscape.

What outcomes is the UAE targeting for entrepreneurship by 2031, and why do they matter?

The UAE has set clear objectives for the next decade: one million SMEs in operation, 10 unicorns, and a top three global ranking for entrepreneurship. These targets are central to the country’s strategy for economic diversification and global competitiveness. They signal a deliberate shift toward a more innovation-led economy and set expectations for policy, finance, and private sector collaboration. For financial institutions, these goals highlight the need for capital to flow to productive segments, for support to be timely and adaptive, and for solutions to address the realities of operating and scaling in a competitive regional hub.

How significant are SMEs today, and where are the pressure points that slow growth?

According to the UAE Ministry of Economy, SMEs account for about 63.5 per cent of the UAE’s non-oil GDP, underscoring their role in job creation, innovation, and resilience. However, constraints remain. Access to appropriately structured finance can be uneven, sector guidance is not always readily available, and market entry can be complex, particularly for first-time exporters or firms in regulated industries. These challenges intensify at key moments, such as expansion or compliance change, when cash flow, risk, and governance must be managed in tighter alignment.

What has digital transformation solved for SMEs, and where are the limits?

Digital onboarding, fintech integrations, and data-driven credit scoring have reduced friction and widened access to basic services. These innovations have improved operational efficiency across the banking system. However, technology does not fully capture the nuances of sector cycles, management quality, or evolving regulatory exposure. As firms scale or pivot, they need judgment that is grounded in real context. The frontier is not more technology for its own sake, but better integration of digital tools with informed decision-making.

Why does relationship banking still matter in a digital-first era?

Relationship banking introduces context to data. Continuous engagement allows bankers to understand a client’s operating cadence, supply chain, seasonality, and risk appetite. That insight improves credit decisions and makes solutions more aligned with long-term goals. It also enables proactive support when conditions change. The result is a shift from transactional product delivery to collaborative problem solving, where financing, treasury, and risk management work in concert with the client’s strategy.

What operating model shifts inside banks best support this agenda?

The most effective models combine scalable digital journeys with access to sector-literate experts when complexity rises. Dedicated SME units, clear escalation paths to specialists, and data environments that surface the right signals at the right time all matter.

Omnichannel access remains relevant because businesses operate both online and on the ground. A branch or cash deposit machine is not a substitute for digital, and digital is not a substitute for trusted advice, as the two must reinforce each other.

How should access to finance evolve to meet ambition without compromising prudence?

Risk sharing and breadth of instruments are key. Guarantee schemes with development banks can unlock lending for viable firms that lack collateral depth. Tailored working capital, corporate cards with disciplined controls, and onboarding that is rigorous yet efficient help align capital with productive use. The goal is not simply faster credit. It is better-matched credit that anticipates cash needs, acknowledges sector seasonality, and supports responsible scaling.

How are banks supporting SMEs beyond finance?

A growing number of platforms now integrate advisory and operational tools, linking financial services with basic legal, HR, and compliance resources.

Some banks sponsor innovation challenges and mentorship networks that facilitate knowledge exchange among founders. These efforts aim to reduce the non-financial frictions that often slow growth, especially for first-time entrepreneurs or firms entering new markets.

What factors will determine whether the UAE reaches its 2031 goals?

Progress will hinge on pairing digital scale with human insight. Technology can broaden access and lower costs, but trusted relationships help businesses navigate uncertainty, adjust to regulation, and invest with confidence.

Success will require products designed around real operating needs, continuity in advisory relationships, and collaborative support structures that enable SMEs to grow responsibly and contribute to the country’s next phase of economic transformation.

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