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Roland Berger’s Santiago Castillo on the firm’s 20 years in the region, vision-led moves and AI

Roland Berger is marking two decades in the Middle East with its strongest financial year on record — even as the global industry slows. The senior partner and MD Middle East explains why the region is bucking the trend, and what changes when clients stop asking for a vision and start asking you to deliver one

Neesha Salian
Neesha Salian

21 July, 2026

Roland Berger’s Santiago Castillo on the firm’s 20 years in the region, vision-led moves and AI
Image: Supplied

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The era of visioning is over. Across the GCC, and in the UAE and Saudi Arabia especially, the work has shifted from formulating strategy to executing it, performance improvement, organisation-wide transformation, and the hard business of turning national ambitions into outcomes. Threaded through nearly every engagement now is AI, and, more recently, the supply-chain and restructuring questions thrown up by regional conflict.

We spoke to Santiago Castillo, senior partner and MD Middle East, Roland Berger, about what’s driving the demand, where AI creates real value beyond productivity, and what the Gulf economy could look like a decade from now.

Roland Berger has reported its strongest financial year while the global consulting industry is facing slower growth and changing client expectations. What do you believe is driving demand in the Middle East, and how is the region reshaping the consulting business?

In the GCC, in particular, the UAE and Saudi Arabia are pursuing ambitious growth and economic diversification objectives. This drives demand for consulting. The era of visioning and strategy formulation is over, and buyers of consulting in the region are very much focused on executing strategy, performance improvement or organisation-wide transformation. A key driver for change is AI, which has become a topic that is embedded into practically every consulting engagement.

More recently, the conflict with Iran is generating demand for consulting around supply chains and logistics and restructuring.

Governments across the GCC are moving from strategy formulation to execution, particularly under initiatives such as Vision 2030 and economic diversification programmes. How has your role evolved from being a strategic advisor to becoming an execution partner?

The launch of programmes like Saudi Arabia’s Vision 2030 led to many visioning and strategy formulation projects. Buyers of consulting have in recent years moved towards strategy implementation, and therefore they expect consulting firms to support them in making things happen. This requires a different skill set, including deep knowledge of verticals, which is one of the strengths of Roland Berger

AI is rapidly changing both industries and professional services. Beyond improving productivity, where do you see AI creating the greatest value for businesses in the Middle East over the next three to five years?

Productivity is only the first chapter. The real value of AI in the Middle East will come from better decisions, new AI native business and operating models, and accelerating economic diversification. Organisations that use AI to augment expertise, optimise capital allocation, and create new revenue streams will generate far more value than those that focus solely on automation and cost reduction.

The region continues to invest heavily in sectors such as advanced manufacturing, defence, smart cities, tourism, and clean energy. Which industries do you believe are entering their next phase of growth, and where do you see the biggest opportunities for investors and businesses?

The Middle East is moving from a phase of asset building to one of ecosystem scaling. The biggest opportunities are where large investments are now creating second-order effects.

In clean energy, the opportunity is no longer just power generation but the industrial ecosystems around batteries, hydrogen and energy-intensive manufacturing. In tourism, the next wave is about experiences, hospitality platforms and supporting services rather than destinations alone. In advanced manufacturing and defence, the focus is shifting from localisation to export-oriented, globally competitive industries.

More broadly, the strongest growth opportunities are at the intersection of physical infrastructure and digital capabilities – AI, smart industrial systems, logistics and data infrastructure. Investors who target these enabling sectors will likely capture more value than those focused solely on individual projects.

With geopolitical uncertainty, evolving trade relationships, and fluctuating energy markets, business leaders are navigating an increasingly complex environment. What strategic priorities should CEOs in the Middle East focus on to build resilience while maintaining growth?

The most resilient companies in the Middle East will be those that combine agility with long-term commitment. In today’s environment, CEOs in the Middle East should focus on three priorities: diversifying supply chains and revenue streams, accelerating AI and digital capabilities, and maintaining the financial flexibility to invest when others pull back.

The region has shown that uncertainty need not slow growth. In fact, companies that strengthen resilience, talent, technology and capital allocation during periods of volatility are often the ones that emerge as market leaders. Resilience is no longer a defensive strategy; it’s a growth strategy.

The Middle East has faced geopolitical uncertainty for decades, so this is not new. Organisations in the region are used to this uncertainty.

Roland Berger is marking 20 years in the Middle East at a time when the region is becoming a global hub for capital, talent, and innovation. Looking ahead to the next decade, what do you expect the GCC economy to look like, and what role will consulting firms play in enabling that transformation?

Over the next decade, the GCC will be known not just as a global energy powerhouse, but as a global platform for investment, innovation and entrepreneurship. The foundations are already being put in place through investments in digital infrastructure, innovation and human capital. The next decade will be defined by the creation of globally competitive industries, powered by technology, talent and capital.

For consulting firms, the challenge will be helping clients move from ambition to impact, turning bold national visions into tangible economic outcomes.

Roland Berger will support clients in the Middle East in large-scale transformations, accelerating AI adoption, building new business models and helping organisations navigate increasing complexity.

Riyadh Air orders 34 Boeing, Airbus widebody jets in expansion push

The airline said it would exercise options for 28 Boeing 787 Dreamliners from an order placed in 2023 and convert 20 of those options into the larger 787-10 variant

Reuters
Reuters

20 July, 2026

Riyadh Air orders 34 Boeing, Airbus widebody jets in expansion push

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Saudi Arabia’s Riyadh Air placed orders for 34 widebody aircraft with both Boeing BA.N and Airbus on Monday, as it accelerates its plans to reach more than 100 destinations by 2030.

The airline said it would exercise options for 28 Boeing 787 Dreamliners from an order placed in 2023 and convert 20 of those options into the larger 787-10 variant.

Separately, the carrier confirmed the purchase of six Airbus A350-1000 aircraft, firming up previously held purchase rights and bringing its total confirmed A350-1000 orders to 31 aircraft.

The aircraft orders, the first announced at this year’s Farnborough Airshow, come as Riyadh Air ramps up operations following the launch of several new routes since June, seeking to establish Riyadh as a major hub to compete with larger Middle Eastern rivals.

The carrier has already taken delivery of six 787-9 aircraft and currently serves six cities.

Backed by Saudi Arabia’s sovereign wealth fund, Riyadh Air is central to the kingdom’s strategy to diversify its economy beyond oil and boost tourism and connectivity under its Vision 2030 plan.

The carrier has said it aims to connect the Saudi capital to more than 100 destinations worldwide by the end of the decade.

Mubadala Capital inks agreement to buy French hospitality company Pierre et Vacances

Franck Gervais, chief executive of Pierre & Vacances-Center Parcs Group, said Mubadala Capital’s investment would support the next phase of the company’s Beyond ReInvention strategy

Neesha Salian
Neesha Salian

20 July, 2026

Mubadala Capital inks agreement to buy French hospitality company Pierre et Vacances
Image courtesy: WAM

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Mubadala Capital has signed an agreement to launch an all-cash voluntary tender offer for Pierre et Vacances, after securing commitments from shareholders representing more than 80 per cent of the company’s share capital.

The Abu Dhabi-based alternative asset manager said the acquisition would be made through a special purpose vehicle on the same financial terms announced on June 22.

Shareholders representing 80.13 per cent of Pierre et Vacances’ outstanding share capital have committed to tender their holdings to the offer.

Pierre et Vacances’ board unanimously welcomed the proposed transaction, subject to the issuance of its formal opinion under French takeover rules, an independent fairness opinion, consultation with employee representative bodies and customary regulatory approvals.

The board said it had determined the transaction was in the interests of the company, its shareholders, employees and other stakeholders.

“The signing of this agreement, supported by the commitments of our main shareholders, marks a decisive step in our strategic review,” Georges Sampeur, chairman of Pierre et Vacances, said in a statement.

Mubadala to support next phase of the company’s strategy

Franck Gervais, chief executive of Pierre & Vacances-Center Parcs Group, said Mubadala Capital’s investment would support the next phase of the company’s Beyond ReInvention strategy through continued investment in its sites, workforce and customer experience.

Antoun Ghanem, partner and head of European private equity at Mubadala Capital, said the firm planned to support the group’s growth by expanding capacity, upgrading sites and investing alongside management in the business’s long-term development.

Under the proposed offer, Mubadala Capital will pay EUR 1.90 per ordinary share before an extraordinary distribution, or EUR 1.79 per share after a proposed EUR 0.11-per-share distribution.

Shareholders could receive an additional EUR 0.10 per share if Mubadala Capital acquires at least 90 per cent of the company on a fully diluted basis, allowing it to complete a squeeze-out and delist the company.

The companies expect to file the offer with France’s financial markets regulator by the first quarter of 2027, subject to regulatory approvals, shareholder approval of the proposed distribution and other customary conditions.

Completion is expected in the first half of 2027 if the statutory acceptance threshold is met.

Pierre & Vacances-Center Parcs operates more than 45,000 apartments, houses and villas across 330 destinations in Europe under the Pierre & Vacances, Center Parcs, Adagio and maeva&co brands, welcoming nearly eight million guests each year.

Read: Mubadala acquires $200m stake in UK-Ireland power interconnector Greenlink

Houthis announce Saudi naval blockade, raising Red Sea shipping risks

Earlier this month, the Houthis launched missile and drone attacks on Saudi territory

Gulf Business
Gulf Business

20 July, 2026

Houthis announce Saudi naval blockade, raising Red Sea shipping risks
Image: Getty Images/Image for illustrative purpose

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Yemen’s Iran-backed Houthi movement has announced what it described as a naval blockade against Saudi Arabia, marking the latest escalation in regional tensions and raising fresh concerns over maritime security, global shipping and energy supply chains.

According to Reuters, the announcement was made on Monday by the group’s military spokesperson in a televised statement, although no immediate operational details were provided on how the blockade would be enforced or which vessels would be targeted.

The declaration comes less than a week after the Houthis threatened to expand military operations against Saudi Arabia following renewed hostilities that ended a fragile truce dating back to 2022. Earlier this month, the group launched missile and drone attacks on Saudi territory after accusing Saudi-backed forces of striking Sanaa International Airport to prevent an Iranian aircraft from landing.

UAE non-oil foreign trade rises 13.1% to Dhs1.94tn in H1 2026

Non-oil foreign trade more than doubled levels recorded during the same period in 2019 and 2021

Neesha Salian
Neesha Salian

20 July, 2026

UAE non-oil foreign trade rises 13.1% to Dhs1.94tn in H1 2026
Image: Getty Images/ For illustrative purposes

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The UAE’s non-oil foreign trade rose 13.1 per cent year on year in H1 2026 to Dhs1.937tn ($527.4bn), driven by record non-oil exports and continued growth in trade with key global partners, government data showed on Sunday.

Non-oil exports increased 23.9 per cent from a year earlier to a record Dhs452.8bn, accounting for 23.4 per cent of the country’s total non-oil foreign trade, up from 21.3 per cent in H1 2025.

“Today, we reviewed the UAE’s non-oil foreign trade results for the first half of 2026, and they are exceptional by every measure,” Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President, Prime Minister and Ruler of Dubai, said in a statement.

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“Our non-oil foreign trade has approached the Dhs2tn mark in just six months, reaching a final figure of Dhs1.937tn, representing an annual growth of 13.1 per cent. Our national non-oil exports also reached a new historic record of Dhs452.8 bn.”

He said the results reflected “the strength of our economy, the effectiveness of our development choices and the world’s confidence in the UAE”.

The trade figures were 39.6 per cent higher than in H1 2024, 54.5 per cent above the same period in 2023 and 78.8 per cent higher than in the first half of 2022.

Non-oil foreign trade also more than doubled levels recorded during the same period in 2019 and 2021.

Key trade partners

China remained the UAE’s largest trading partner, with non-oil trade worth Dhs180.7bn during the period, followed by Switzerland at Dhs138.4bn and India at Dhs107.5bn.

Egypt, Oman and Hong Kong also posted strong growth among the country’s major trading partners.

Non-oil trade with the UAE’s top 10 trading partners grew 12.6 per cent in the first half, while trade with the rest of the world increased 13.6 per cent, reflecting the continued expansion of the country’s global trade network.

Non-oil exports accounted for 21.7 per cent of total trade with in-force CEPA partners, up from 19.1 per cent in 2022.

Imports from CEPA partners totalled Dhs193.5bn, while non-oil exports to those countries reached Dhs66.1bn.

Trade with countries where the UAE has fully implemented comprehensive economic partnership agreements (CEPAs) reached Dhs304.3bn during the first six months of the year.

Gold remained the country’s largest traded non-oil commodity, with trade valued at Dhs706.2 billion, up 48.8 per cent from a year earlier.

Telecommunications products ranked second at Dhs189.7bn, followed by gold jewellery, automobiles and diamonds.

The top 10 commodities accounted for about 67 per cent of the UAE’s total non-oil merchandise trade during the period.

BMW brings AI-powered vehicle configurator to ChatGPT

BMW said all recommendations are generated using the latest data from its vehicle configurator, ensuring customers receive up-to-date product information throughout the consultation process

Rajiv Pillai
Rajiv Pillai

20 July, 2026

BMW brings AI-powered vehicle configurator to ChatGPT
Image: Getty Images/Image for illustrative purpose

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BMW has integrated its vehicle configurator with OpenAI’s ChatGPT, becoming the first automotive manufacturer to offer AI-powered vehicle configuration and product guidance directly through the conversational platform.

The move reflects the growing adoption of generative artificial intelligence in customer engagement, allowing prospective buyers to configure vehicles through natural language conversations rather than navigating traditional online menus.

Available on both desktop and mobile devices, the BMW plugin combines ChatGPT’s conversational capabilities with the automaker’s product and configuration database to recommend models and specifications based on customer preferences.

Instead of browsing through multiple configuration screens, users can describe their requirements—such as vehicle size, powertrain, all-wheel drive capability, driving dynamics or intended use—and receive tailored model recommendations and configuration options.

The AI-powered assistant also enables customers to compare different vehicle specifications, refine recommendations during the conversation and adjust factors including running costs, colour, drivetrain and performance.

Once a preferred specification has been selected, users can open the configuration directly within BMW’s online configurator or browse available inventory with similar specifications.

BMW said all recommendations are generated using the latest data from its vehicle configurator, ensuring customers receive up-to-date product information throughout the consultation process.

For queries beyond the configurator’s database, ChatGPT can also access current information from the internet where supported and enabled.

The integration underscores a broader shift in the automotive industry towards conversational AI as manufacturers seek to simplify digital customer journeys and personalise the vehicle buying experience.

The BMW plugin is available directly within ChatGPT via the Plugins section on desktop and mobile platforms, allowing customers to access vehicle advice and configuration tools without leaving the AI application.

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Roland Berger's Santiago Castillo on the firm's 20 years in the region, visions-led moves and AI