GITEX GLOBAL 2025: Powering the future through AI innovation

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Dr Emad Fahmy, director of Systems Engineering, Middle East, NETSCOUT
“NETSCOUT is addressing current cybersecurity trends at GITEX GLOBAL 2025, such as the rise in multi-vector DDoS attacks across the Middle East. The company will introduce updates to its adaptive DDoS protection systems, designed for telecom operators and businesses facing daily network disruptions. A key offering is the observability and control interface (OCI), presented as adaptive threat analytics (ATA). For telecom firms, it integrates with traffic management systems (TMS) to monitor and respond to threats in real time.

“Businesses can use it alongside arbor edge defence (AED) for automated protection against evolving risks. GITEX Global provides the ideal platform for these demonstrations, as it brings together government stakeholders, enterprises, and industry leaders. Attendees will see live demos showing how hidden devices are identified and secured.”

Haider Aziz, GM – META, VAST Data
“Globally, the talk of pilots is quietening as AI moves from proof-of-concept into production, and that demands new thinking about data. At GITEX GLOBAL, we’ll show how enterprises and government teams can unify all their data into a single, sovereign platform that feeds AI systems with accuracy, scale, and trust. This is about moving beyond experimentation into AI that delivers real outcomes.

“This year we’re introducing our newly launched VAST AI Operating System to the Middle East, including services like InsightEngine for real-time retrieval, AgentEngine to simplify enterprise AI adoption, and SyncEngine, a universal data catalog and migration tool. These innovations are cutting edge, designed to eliminate silos and make data AI-ready from day one, wherever it resides. And with the world now exploring what super intelligence might mean, these capabilities are essential foundations for the journey ahead. GITEX GLOBAL has always been the proving ground for digital transformation in the Middle East and beyond.

“Today, it is also where the global conversation on AI is taking shape, and in particular this year a focus on sovereign systems. We expect very forward-thinking discussions here, from practical enterprise adoption to the long-term implications of super intelligence, and that makes GITEX the perfect stage for VAST to showcase how data infrastructure underpins both.”

Osama Alzoubi, VP, MEA, Phosphorus Cybersecurity
“Discussions at GITEX GLOBAL will focus on AI-driven defence mechanisms, data protection frameworks, and the rise of sovereign AI stacks that reduce dependence on foreign infrastructure. As every nation embeds AI deeper into critical infrastructure, cybersecurity becomes the frontline issue. Phosphorus will present its Unified xIoT Security Management Platform, built to discover, secure, and monitor IoT, OT, IIoT, and IoMT devices. Key capabilities include device-aware discovery, automated remediation of weak credentials and outdated firmware, and continuous governance aligned with UAE and Saudi requirements.

“GITEX GLOBALprovides the ideal platform for these demonstrations, as it brings together government stakeholders, enterprises, and industry leaders. Attendees will see live demos showing how hidden devices are identified and secured in real time, with records generated for compliance.”

Marc Domenech, regional director, Enterprise, META, NVIDIA
“At GITEX GLOBAL 2025, NVIDIA is unveiling breakthrough technologies that are shaping the future of AI and data infrastructure in the region. Our latest DGX systems and full-stack data centre solutions are designed to democratise AI, enabling businesses of all sizes to build intelligent applications that perceive, reason and act. We are also showcasing NVIDIA Cosmos platform, which is revolutionising robotics training through synthetic data that is critical for advancing smart infrastructure and automation.

“GITEX GLOBAL is a strategic platform for us to deepen relationships across our partner network, engaging with vendors, distributors, and system integrators to showcase integrated AI solutions from cloud to edge. This event is not just about showcasing technology but building the ecosystem that will drive long-term growth across the META region.”

Mohammad Al-Jallad, chief technologist and director – HPC and AI Global Sales, Hewlett Packard Enterprise
“We are focused on several critical industry trends, primarily centered around the evolution and industrialisation of artificial intelligence (AI). First, we see a significant push towards sovereign AI and the development of national-level AI factories. Second, this AI adoption is enabling the rise of robotics, automation, and physical AI. Finally, these powerful trends are creating two significant infrastructure challenges. They place immense demands on data centres to manage power consumption and heat efficiently.

“Simultaneously, networking has become pivotal, as it must provide the high-throughput, low-latency connectivity and robust cybersecurity required to secure these advanced AI workloads. HPE is uniquely positioned to help organisations harness these trends with our comprehensive edge-to-cloud strategy.”

Ezzeldin Hussein, regional senior director, Solution Engineering, SentinelOne
“‘Powering the Future’, the event’s tagline reflects SentinelOne’s vision of enabling organisations to thrive securely in an AI-driven world. For us, it means harnessing the power of AI to defend against today’s threats and anticipate and neutralise tomorrow’s. At GITEX GLOBAL 2025, we are showcasing how the Singularity Platform, Purple AI, AI-SIEM, and Hyperautomation empower enterprises to achieve resilience, scale, and efficiency. We help customers detect threats in advance, respond at machine speed, and simplify compliance by embedding AI at every layer of cybersecurity.

“Beyond technology, ‘Powering the Future’ also means empowering people, which involves uplifting security analysts with AI-driven insights, enabling partners to innovate with secure-by-design practices, and collaborating with regional stakeholders to align with evolving regulations. For SentinelOne, the future is autonomous, resilient, and trustworthy. Our mission is to ensure that enterprises across the Middle East can confidently embrace their digital transformation journey.”

Harish Chib, VP Emerging Markets, Middle East & Africa, Sophos
“For Sophos, ‘Powering the Future’ reflects our commitment to enabling organisations in the Middle East to build resilient, adaptive, and round-the-clock cyber defenses. It highlights the importance of combining robust cybersecurity tools such as next-gen endpoint protection, firewalls, email security, and 24/7 managed detection and response (MDR) with tailored cyber insurance policies. This integrated approach helps businesses prevent most threats, manage residual risk, and align security operations with insurance requirements, ultimately empowering them to scale securely and confidently into the future.”

Sujoy Banerjee, regional business director, UAE, ManageEngine
“The event’s theme ‘Powering the Future,’ aligns closely with ManageEngine’s vision of powering the future of IT management through evolving AI and cybersecurity capabilities. At the event, we are showcasing how our solutions are tailored to address the region’s unique cybersecurity challenges and compliance needs. We are steadily enhancing AI across our portfolio, with upcoming advancements such as re-engineered threat detection in our SIEM solution and a conversational virtual assistant in our unified service management platform. By embedding AI more deeply into our offerings we aim to drive smarter, faster, and more secure IT operations.

“From addressing local threats to supporting regulatory compliance, our presence at GITEX reflects our commitment to delivering intelligent, region-aware solutions that help organisations in the Middle East to stay secure and resilient.”

Moninder Jain, VP and head of Global Emerging Markets, Logitech
“The modern workplace is evolving rapidly, driven by hybrid work models, distributed teams, and increasing demands for sustainability that are reshaping business priorities. These shifts present both challenges and opportunities, influencing every aspect of how organisations operate. Success in this dynamic environment requires aligning cross-functional teams and introducing innovative solutions that empower people, enhance performance, and inspire innovation. Sustainability is equally central to Logitech’s strategy. Our devices are designed to deliver exceptional performance while prioritising environmental responsibility through eco-friendly practices. We believe that success lies in the convergence of innovation and sustainability, and this vision shapes everything we do. At GITEX GLOBAL, Logitech is showcasing how cutting-edge design and AI-driven solutions redefine the office experience.

“AI is transforming how businesses work, enabling smarter collaboration and agility to meet future demands. We aim to inspire organisations to embrace a workplace that fosters collaboration, drives productivity, and integrates sustainability to thrive in an ever-changing world.”