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UAE travellers alert: Free first-class tickets, seat sales and millions of miles

These campaigns not only reward customer behavior but also reflect the growing role of loyalty programmes as core revenue drivers

Nida Sohail
Nida Sohail

29 September, 2025

UAE travellers alert: Free first-class tickets, seat sales and millions of miles
Image credit: Getty Images

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In a bold alignment of marketing strategy, customer retention, and elevated traveler experience, the UAE’s top airlines, Etihad Airways, Emirates, and Air Arabia, have rolled out a wave of loyalty-led campaigns aimed at redefining value for their flyers. These initiatives, featuring everything from bonus miles and credit card perks to anniversary raffles and deep seat sale discounts, underscore a regional shift toward data-driven, experience-rich loyalty ecosystems.

Read more-How AI is powering UAE travel in 2025: More bookings, less fraud

With global aviation well into its post-pandemic rebound and Middle Eastern carriers competing for premium and mass-market passengers alike, airlines are no longer just selling tickets, they’re selling lifestyle memberships, where every purchase, swipe, or mile flown feeds into a broader rewards narrative.

At the heart of this strategic rollout are three key components:

  • Etihad Guest is harnessing financial partnerships to deliver co-branded credit card benefits, exclusive vouchers, and the chance to win first-class tickets—all targeted toward affluent and aspirational UAE-based customers.
  • Emirates Skywards is celebrating 25 years of loyalty innovation with a global activation campaign featuring millions of giveaway miles, airport surprises, and a striking new aircraft livery.
  • Air Arabia, the region’s leading low-cost carrier, is focusing on future demand stimulation by opening a Super Seat Sale for early 2026 travel, catering to value-seekers planning ahead.

Together, these campaigns not only reward customer behavior but also reflect the growing role of loyalty programmes as core revenue drivers and brand equity multipliers for regional airlines. In an increasingly crowded and competitive airspace, differentiation comes not only from seat quality or network size, but from how well an airline makes customers feel seen, valued, and rewarded beyond the aircraft cabin.

Here’s a detailed look at what’s on offer, who’s eligible, and why these loyalty campaigns mark a defining moment in the evolution of airline consumer engagement in the UAE.

Etihad Guest: Five limited-time credit card deals take off

Etihad Guest, the award-winning loyalty programme of Etihad Airways, has unveiled five powerful new offers for UAE residents in partnership with four major local banks. The promotion is open to those who apply for co-branded Etihad Guest Visa Credit Cards before 30 September 2025, offering substantial rewards that go far beyond routine travel miles.

Mark Potter, Managing Director at Etihad Guest, explained the strategy behind the campaign:

“These offers are designed to help our members travel further, travel better, and enjoy the value of being part of the Etihad Guest family… We’re proud to partner with leading banks to ensure that our members benefit from the best travel and lifestyle perks in the region and beyond.”

The highlight of the campaign is a raffle draw for new cardholders, offering a chance to win two return first-class tickets, a premium experience valued at tens of thousands of dirhams.

The five limited-time Etihad Guest credit card offers:

1-Win two return first-class tickets

UAE residents who apply for any eligible Etihad Guest Visa Credit Card by 30 September 2025 will be automatically entered into a raffle draw to win two return first-class tickets to any global destination serviced by Etihad Airways.

This grand prize allows everyday spenders to potentially experience the pinnacle of luxury travel, transforming routine credit card usage into a life-changing journey.

2-First Abu Dhabi Bank (FAB)

Customers applying for the FAB Etihad Guest Infinite Visa Credit Card stand to earn up to 220,000 bonus Etihad Guest Miles, a fast-track to Gold Tier status, a Miles Discount Voucher of up to 75 per cent, complimentary airport transfers, and airport lounge access. This offer is valid until 30 September 2025.

3-Emirates NBD

Applicants for the Emirates NBD Etihad Guest Visa Card will enjoy a waived annual fee for the first year, up to 200,000 welcome miles, fast-track access to Gold Tier, and a Miles Discount Voucher of up to 50 per cent. The offer is open until October 30, 2025.

4. Abu Dhabi Islamic Bank (ADIB)

The ADIB Etihad Guest Visa Covered Card offers a substantial 225,000 welcome miles, Gold Tier fast-track, and a Companion Voucher for select travel bookings. Valid through 30 September 2025.

5. Emirates Islamic

Applicants for the Emirates Islamic Etihad Guest Visa Card can earn up to 100,000 welcome miles, fast-track to Gold Tier, and receive two 60 per cent Miles Discount Vouchers. This offer remains valid until December 31, 2025.

All offers come with respective bank terms and conditions, including credit eligibility and application deadlines. Members can apply directly via partner banks, referencing Etihad Guest.

Etihad Guest members can redeem their miles on Etihad Airways, over 25 airline partners, worldwide hotel stays, exclusive vacations, or shop for premium products via the Etihad Guest Reward Shop.

Emirates Skywards celebrates 25 years with massive global campaign

As it marks a significant 25-year milestone, Emirates Skywards, the loyalty programme of Emirates and flydubai, is celebrating with a splash: 25 days of rewards, bonus miles, and a 25 million Skywards Miles raffle that could make one lucky traveler a mileage millionaire.

Dr Nejib Ben Khedher, Divisional Senior Vice President of Emirates Skywards, highlighted the significance of this global campaign:

“Emirates Skywards is a true success story – one that was born in Dubai and has now become one of the most recognised and loved loyalty programmes in the world… Thank you for being at the heart of our story.”

Highlights of the 25-year anniversary celebration:

25 million Skywards Miles raffle

Skywards members can enter a prize draw between September 25 and October 20 by earning miles through eligible bookings or purchases. Prizes include:

  • 1 winner of 1 million miles
  • Multiple prizes of 250,000 and 100,000 miles

Bonus Miles Offers

  • 50 per cent extra miles on Emirates and flydubai bookings
  • 25 per cent bonus miles on spend across airline partners, Skywards Everyday merchants, Skywards Miles Mall, Skywards Hotels, and eligible credit cards
  • Up to 50 per cent bonus miles for buying or gifting Miles

DXB Terminal Activations: Surprise & Delight

From October 1–5 (Terminal 3) and October 8–9 (Terminal 2):

  • Interactive games with Skywards Miles as prizes
  • Complimentary lounge access and Duty Free vouchers
  • Free ice cream via Skywards-branded trucks

‘Spot the Tag’ campaignskywards miles,

Special luggage tags at baggage belts in Dubai International Airport can unlock:

  • Emirates-branded merchandise
  • Lounge passes
  • Bonus Skywards Miles

Premium surprises for longtime members

Loyal premium members may receive surprise tier upgrades, cabin class upgrades, and exclusive anniversary gifts.

To mark the occasion, Emirates is also launching a limited-edition aircraft livery featuring a bold silver “25 Years” decal, set to fly across Emirates’ global network from October.

Air Arabia: Super Seat Sale to open on September 29

While Emirates and Etihad lead with rewards and exclusivity, Air Arabia is addressing the value-driven market with a practical incentive: its upcoming “Super Seat Sale” will open bookings on September 29, 2025, for travel starting February 17, 2026.

Known for its budget-friendly fare strategy, Air Arabia’s seat sales are often snapped up quickly. This early-bird promotion gives passengers a chance to plan well in advance, ideal for families, business travelers, and bargain hunters.

Customers will have a limited booking window, and due to high expected demand, early action is encouraged. The airline has not yet revealed specific fare discounts or destinations, but past sales have included deep reductions across its regional and international routes.

This initiative helps the airline manage seat inventory and cash flow while allowing customers the flexibility to align travel with long-term plans and holidays.

Loyalty as strategy: The sky is the limit

Taken together, these offers represent more than short-term promotions, they reveal a strategic shift across UAE airlines toward deeper customer engagement, data-driven personalisation, and lifestyle integration.

  • Etihad Guest is leveraging banking partnerships to embed travel into daily life.
  • Emirates Skywards is enhancing its global prestige with milestone celebrations and member-first rewards.
  • Air Arabia is capitalising on price sensitivity by rewarding early bookings.

Whether you’re a First-Class aficionado, a budget explorer, or a savvy credit card user, there’s never been a better time to maximise loyalty in the skies.

Baidu, WeRide, Pony.ai secure permits for autonomous driving trials in Dubai

RTA’s partnerships with international players in the sector represent a step towards achieving Dubai’s Smart Self-Driving Transport Strategy

Gulf Business
Gulf Business

28 September, 2025

Baidu, WeRide, Pony.ai secure permits for autonomous driving trials in Dubai
Image: Dubai Media Office

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Baidu’s Apollo Go, WeRide and Pony.ai have been granted permits by Dubai’s Roads and Transport Authority (RTA) to conduct autonomous driving trials on the emirate’s roads, enabling the companies to begin deploying vehicles for on-road testing across urban Dubai.

The move adds a new dimension to Dubai’s public transport ecosystem through RTA’s partnerships with the three companies.

By leveraging autonomous driving technologies and fleet operation expertise, all required tests and operations will be conducted to ensure the vehicles adapt seamlessly to the city’s local environment.

RTA collaboration to help Baidu, Pony.ai, WeRide set set global benchmark

Through collaboration with RTA, Baidu’s Apollo Go, WeRide and Pony.ai aim to co-build a global benchmark for smart mobility and contribute to solidifying Dubai’s position as a world-leading autonomous city.

The implementation builds on agreements signed earlier this year between RTA and the three companies, ensuring timely execution of RTA’s roadmap to introduce autonomous taxi services in Dubai, in line with the emirate’s ongoing development across multiple sectors.

The initiative supports Dubai’s wider push to adopt autonomous mobility solutions and reinforce its global leadership in smart mobility. RTA’s partnerships with international players in the sector represent a step towards achieving Dubai’s Smart Self-Driving Transport Strategy, which targets converting 25 per cent of all mobility journeys into autonomous trips across different modes of transport by 2030.

Read: Here’s why WeRide, Uber expect Abu Dhabi’s ride volume to double

Wynn Al Marjan Island names first two restaurants ahead of 2027 opening

The resort, which will feature 22 restaurants and lounges, said both venues will reflect the design vision of Wynn Design and Development

Neesha Salian
Neesha Salian

28 September, 2025

Wynn Al Marjan Island names first two restaurants ahead of 2027 opening
Image: Supplied

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Wynn Al Marjan Island, the $5.1bn integrated resort under construction in Ras Al Khaimah, has announced its first two restaurants ahead of its planned Spring 2027 opening: an Alain Ducasse steakhouse and a Middle East outpost of Delilah, the supper club concept from Wynn Las Vegas.

The resort, which will feature 22 restaurants and lounges, said both venues will reflect the design vision of Wynn Design and Development, led by president and chief creative officer Todd-Avery Lenahan.

“Every element of Wynn Al Marjan Island has been conceptualised to surprise guests and surpass their expectations, to create a singular resort they’ve simply never experienced before,” Lenahan said.

Wynn Al Marjan to feature Alain Ducasse steakhouse and Delilah

The Alain Ducasse steakhouse, spanning two floors and about 1,820 square metres, will combine French and American influences, offering dishes such as Duck Foie Gras Brioche, Cheese Souffle, and a “Beef Club” menu of premium steaks with tableside service. Desserts including Baked Alaska will also be prepared tableside.

“I’m very proud and honoured to contribute to the Wynn Al Marjan Island project, which is for sure one of the most visionary and ambitious projects in the region,” Ducasse said. “The culinary experience we’ll create will radically reinvent the steakhouse concept by boldly reinterpreting the American classics with a contemporary French flair.”

Delilah, set over about 2,060 square meters on the resort’s first floor, will be modelled after iconic 1950s supper clubs, with live music, cocktails, and dishes including Beef Wellington and Chicken Tenders, alongside new menu items using regional ingredients.

Wynn Al Marjan Island Delilah / Image Supplied

The concept, created in partnership with Los Angeles-based The h.wood Group, will mark Delilah’s Middle East debut. “Delilah is a truly special concept that offers guests a one-of-a-kind experience and an unmatched standard of luxury dining,” said Brian Toll and John Terzian, co-founders of The h.wood Group.

Wynn Resorts, listed on Nasdaq under the ticker WYNN, operates properties in Las Vegas, Macau, Cotai, London, and Boston. Wynn Al Marjan Island, its first project in the Middle East.

Read: Inside Enclave: A look at Wynn Al Marjan Island’s latest ultra-luxe concept

Emirates Road upgrade: Massive overhaul to handle 9,000 vehicles per hour

The project, which forms part of a comprehensive national plan, will expand the current three-lane road to five lanes in each direction

Gulf Business
Gulf Business

28 September, 2025

Emirates Road upgrade: Massive overhaul to handle 9,000 vehicles per hour
Image credit: WAM/Website

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The UAE’s Ministry of Energy and Infrastructure (MoEI) has launched a major Dhs750m upgrade project on Emirates Road, a key federal route, as part of a broader strategy to modernise national infrastructure and ease traffic flow. The two-year initiative aims to significantly enhance road capacity, improve commuter experience, and support the country’s economic and environmental goals.

Read more-Dubai’s Sheikh Zayed Road expansion to handle 14,000 vehicles per hour

The project, which forms part of a comprehensive national plan, will expand the current three-lane road to five lanes in each direction over a 25-kilometre stretch, from Al Badee Interchange to the Emirate of Umm Al Quwain. Once completed, the road will handle approximately 9,000 vehicles per hour, marking a 65 per cent increase in capacity, a WAM report said.

Key to the infrastructure overhaul is the redevelopment of Interchange No 7, which will involve constructing six new directional bridges with a total length of 12.6 kilometres. These will accommodate up to 13,200 vehicles per hour. Additionally, 3.4 kilometres of service roads will be built on both sides of the main carriageway to further streamline traffic flow and enhance road safety.

Regional connectivity and emissions reduction

The project is expected to cut travel time by up to 45 per cent for commuters traveling between Ras Al Khaimah, Umm Al Quwain, Sharjah, and Dubai, both ways. This is poised to reduce traffic congestion on one of the UAE’s busiest corridors, offering smoother and faster journeys for daily commuters and commercial transport alike.

Furthermore, by improving traffic efficiency and reducing idle time on the road, the development is also projected to lower vehicle emissions. This supports the UAE’s broader sustainability agenda and efforts to combat climate change.

Strategic vision for smart and sustainable infrastructure

Youssef Abdullah, Assistant Under-Secretary for the Federal Infrastructure Projects Sector at MoEI, stated that the initiative is a critical milestone in advancing the UAE’s vision for an integrated, future-ready road network.

“This project reflects our commitment to delivering sustainable and practical solutions to traffic congestion while supporting population and economic growth,” Abdullah said. He added that MoEI is focused on implementing innovative infrastructure strategies that enhance public satisfaction and improve quality of life.

To minimise disruptions during construction, MoEI has developed a phased execution strategy. This includes alternative detours and close coordination with local authorities to ensure continuous traffic flow and commuter safety throughout the construction period.

The ministry is also executing a public communication plan to keep residents informed of project developments, traffic diversions, and guidelines. Commuters are encouraged to stay alert, follow traffic instructions, and monitor MoEI’s digital channels for real-time updates.

Core42’s Mohammed Retmi on how sovereign cloud, AI are reshaping UAE’s digital economy

The VP of Sovereign Public Cloud at Core42 outlines how sovereign cloud is driving innovation, compliance, and the UAE’s push to be a global AI hub

Neesha Salian
Neesha Salian

28 September, 2025

Core42’s Mohammed Retmi on how sovereign cloud, AI are reshaping UAE’s digital economy
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As AI adoption accelerates and digital sovereignty becomes central to national strategies, Core42 is playing a key role in shaping the UAE’s cloud and AI ecosystem.

In this conversation with Gulf Business, Mohammed Retmi, VP of Sovereign Public Cloud at Core42, shares insights on how sovereign infrastructure is powering innovation, compliance, and the country’s ambitions to become a global AI hub.

How is AI adoption changing the competitive landscape for businesses in the UAE and globally?

Omar bin Sultan Al Olama, Minister of State for Artificial Intelligence, Digital Economy and Remote Work Applications, has said that the future of AI is inseparable from the future of the world, and the UAE is investing heavily in infrastructure and talent to position itself at the forefront of this transformation.

It has already launched the world’s most advanced open-source reasoning model, announced that the National Artificial Intelligence System will serve as an advisory member of the UAE Cabinet from January 2026, unveiled the 5GW UAE–US AI Campus which is the largest outside the US, and confirmed that AI will become a formal subject across all grades beginning with the 2025–2026 academic year.

These steps demonstrate how the country is enforcing its strategy for artificial intelligence and advancing its vision of being recognised as a global frontier in digital transformation.

The same trend is visible around the world. A Stanford study found that 78 per cent of organisations adopted AI in 2024 compared with 55 per cent the year before. The global AI market is expected to grow from $189bn in 2023 to $4.8tn by 2033 – an increase of 25 times in a single decade. This pace of adoption is reshaping how companies compete, innovate and deliver value. AI is no longer a differentiator but a baseline requirement for business success.

Organisations are using it to achieve significant gains in efficiency, decision-making and customer engagement. In the UAE, 80 per cent of professionals now use AI tools daily, up from 56 per cent in 2024, placing the country second worldwide after India.

Job postings requiring AI skills doubled from 5,000 in 2021 to 10,000 in 2024, and AI is expected to contribute $100bn to the UAE’s GDP by 2030, accounting for 14 per cent of the total.

However, this rapid shift also risks deepening the digital divide, with organisations lacking the infrastructure, talent and governance to implement AI effectively at risk of falling behind. The business landscape is becoming increasingly polarised, and long-term success depends on agility, data maturity and responsible practices. Research from the World Economic Forum and McKinsey shows that digitally mature economies and enterprises are accelerating AI adoption far faster than smaller businesses and developing markets. Regulatory scrutiny is also increasing, with frameworks such as the UAE AI Charter and the EU AI Act making compliance and ethical standards essential.

Gartner further reports that more than 63 per cent of organisations globally either do not have or are unsure if they have the right data management practices for AI, reinforcing that as AI becomes embedded in everything from customer service to supply chain optimisation, the winners will be those who combine technological capability with strategic foresight and operational discipline.

How is the UAE embedding sovereignty into its economic and technology infrastructure, and what lessons can other countries learn?

The UAE has taken a holistic approach to digital sovereignty, integrating it into national strategy, regulatory frameworks, and infrastructure investments. The launch of the UAE Artificial Intelligence and Advanced Technology Council (AIATC) and the National Strategy for Artificial Intelligence 2031 has provided clear governance, while initiatives like the UAE AI Charter and the Personal Data Protection Law establish robust ethical and compliance framework.

These measures are supported by major investments in sovereign capabilities, including hyperscale national data centres and tailored offerings like the Core42 Sovereign Public Cloud, which already serves more than 50 customers across regulated and high-impact sectors. This platform enables organisations to adopt and deploy AI and cloud services while ensuring sensitive data remains under UAE jurisdiction.

Other countries can learn from the UAE’s sovereignty-first strategy by recognising that digital sovereignty is not just about data localisation, but rather about creating an ecosystem where innovation and national resilience coexist. By investing early in sovereign cloud platforms, national compute infrastructure, and AI talent development, and by forming strategic partnerships with global tech leaders like Microsoft, the UAE has shown how to balance openness with control.

This approach provides enterprises with the confidence to scale AI responsibly, attract investment, and deliver services that meet the highest standards of trust, performance, and compliance.

For businesses, compliance is often viewed as a barrier to innovation. How can sovereign cloud help organisations innovate while meeting regulations?

Compliance doesn’t have to slow innovation; when done right, it can accelerate it. A sovereign cloud provides organisations with a trusted foundation to innovate confidently, offering built-in controls, localised data residency, and adherence to national and sector-specific regulations. This means businesses can scale AI, analytics, and digital transformation initiatives without worrying about regulatory missteps or cross-border data exposure.

Core42’s Sovereign Public Cloud, for example, is built on Microsoft Azure, and combines Azure’s hyperscale infrastructure with Core42’s sovereign controls platform, Insight. This unique pairing gives organisations granular oversight of data flows, workloads, and compliance posture, while retaining the power, flexibility and scalability of a Microsoft’s global cloud ecosystem.

By removing uncertainty around compliance, sovereign cloud empowers regulated industries such as banking, healthcare, energy, and government to focus resources on creating value rather than managing risk. Organisations can pilot and deploy emerging technologies like AI, machine learning, and advanced analytics faster because governance is embedded at every layer of infrastructure.

The UAE’s sovereignty-first model shows that strong regulations and rapid innovation can coexist, and businesses that invest in sovereign platforms are better positioned to meet evolving global standards, safeguard trust, and unlock competitive advantage.

Read: Space42 to develop UAE’s first sovereign mobility cloud with Microsoft and Core42

How are public sector organisations and regulated industries like finance, healthcare, and energy leveraging the Sovereign Public Cloud today?

Public sector entities and regulated industries are using the Sovereign Public Cloud to modernize mission-critical workloads while enabling compliance with some of the world’s most rigorous regulatory frameworks. Government entities are migrating citizen services and national platforms to sovereign infrastructure, ensuring privacy and resilience at scale, while banks are deploying fraud detection, risk management, and customer-facing systems in line with national regulations.

In healthcare, sensitive patient data is securely analysed for AI-driven diagnostics and population health management, and in energy, companies are applying advanced analytics for predictive maintenance and sustainability programs.

Core42’s recent whitepaper with Microsoft highlights how sovereign cloud is becoming foundational to national resilience, outlining the policy, infrastructure, and innovation imperatives for AI adoption at scale. This vision is already in action, with organisations such as First Abu Dhabi Bank (FAB) migrating core banking workloads to boost agility and compliance.

The Department of Government Enablement – Abu Dhabi (DGE) is leveraging the platform to support its goal of becoming the world’s first fully AI-native government by 2027, already migrating 47+ entities and powering 11 million daily digital interactions.

Together, these partnerships illustrate how Core42 and Microsoft, through the Sovereign Public Cloud offering, are helping to drive national transformation and set a global benchmark for secure, AI-ready cloud adoption.

How do you see sovereign cloud shaping the UAE’s ambitions as a global AI hub?

Sovereign cloud is the backbone of the UAE’s AI ambitions. Becoming a global AI hub requires not just advanced models and compute power, but also the ability to process and store sensitive data securely, meet strict regulatory requirements, and maintain digital sovereignty over critical national assets. The UAE’s sovereignty-first strategy enables AI innovation to scale confidently, with infrastructure built to handle the massive data volumes, specialised workloads, and governance needs that define the AI era. By embedding security, compliance, and performance into every layer of the cloud, organisations can focus on experimentation, product development, and real-world deployment without compromising trust or resilience.

Core42’s Sovereign Public Cloud is already enabling this vision by providing enterprises and government entities with a trusted platform to run AI, machine learning, and analytics workloads at scale while allowing data to remain under UAE jurisdiction. In addition, our recently announced Signature Private Cloud, currently live in Customer Preview with general availability coming soon, delivers full digital sovereignty for sectors managing secret and top-secret data, including defense, national security, public safety, financial services, healthcare, and critical infrastructure.

Together, these offerings form a comprehensive sovereign cloud portfolio that meets the full spectrum of organisational needs, from agile innovation environments to highly restricted deployments. This positions the UAE as a trusted global hub for AI innovation with unmatched security, scalability, and regulatory confidence.

The global sovereign cloud IaaS market, valued at $37bn, is forecast to grow at a 36 per cent CAGR to $169bn by 2028. As investment in sovereign infrastructure accelerates worldwide, the UAE’s blueprint stands out as a compelling example of how infrastructure sovereignty can drive both economic competitiveness and global AI leadership.

What’s next for Core42’s Sovereign Public Cloud?

After being a first mover in the market, we are continuing to expand and innovate at speed. Our roadmap focuses on strengthening value-added services for customers, deepening collaboration with independent software vendors (ISVs), and enabling multi-cloud strategies so organisations can leverage the best global capabilities within a sovereign framework.

We’re also enhancing our Insight controls platform to provide even greater visibility, compliance automation, and AI governance features, enabling customers to deploy advanced workloads securely and confidently.

The sovereign cloud strategy we’ve developed with Microsoft in the UAE is unique, and hyperscalers are beginning to mirror it in other markets. By continuously raising the bar in AI performance, regulatory alignment, and sovereign infrastructure, we aim to make advanced capabilities accessible globally, reinforcing the UAE’s position as a leader in secure, scalable, and responsible AI innovation.

In five years, how do you envision the intersection of sovereignty, AI, and cloud shaping the region’s economy?

Over the next five years, sovereignty, AI, and cloud will converge to form the cornerstone of the region’s digital economy. AI adoption is accelerating faster here than in almost any other market, and sovereign infrastructure will enable nations to scale AI confidently, reduce digital dependency, and drive localised innovation that addresses regional priorities in sectors such as finance, healthcare, energy, and public services.

This evolution will unlock new markets, business models, and opportunities in areas like cybersecurity, compliance, and advanced analytics, while raising the standard of citizen services and private sector performance.

Realising this vision will require bold investments in regional infrastructure, talent pipelines, and strong data governance frameworks. Governments and enterprises must collaborate to build trusted, AI-ready platforms while enacting policies that balance innovation, ethics, and societal impact.

Challenges remain, such as reducing foreign dependence, facilitating equitable access to skills and technology, and mitigating job displacement through reskilling programs, but under the guidance of our wise leadership, I am confident in the region’s potential to become a global model for responsible, sovereign-driven AI growth.

Abu Dhabi Beach Guideline: What visitors need to know

The initiative underscores the emirate’s long-term vision of creating inclusive and environmentally responsible public spaces

Gulf Business
Gulf Business

28 September, 2025

Abu Dhabi Beach Guideline: What visitors need to know
Image credit: WAM/Website

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The Department of Municipalities and Transport (DMT) has released the Abu Dhabi Beach Guideline, a comprehensive document designed to steer the future of beachfront development across the emirate. The guideline sets robust standards that prioritise ecological preservation and public accessibility, reinforcing Abu Dhabi’s position as a regional leader in sustainable urban development.

The initiative underscores the emirate’s long-term vision of creating inclusive and environmentally responsible public spaces. It lays down a blueprint that blends innovative planning with environmental safeguards, aligned with the “Year of Community” to enhance the quality of life for both residents and visitors, a WAM report said.

Read more-The return of the Dubai Fountain: Show dates, timings and what’s new

Dr Saif Sultan Al Nasri, Acting Under-Secretary at DMT, described the guideline as a foundation for “complete and impactful transformation” of Abu Dhabi’s coastlines. “By integrating innovative concepts with rigorous safeguards, we are creating spaces that will enrich lives for decades to come,” he stated.

The guideline includes specific mandates to ensure ease of access for all, including children and People of Determination, through features such as ramps, adaptive play areas, and accessible facilities. These are carefully designed to coexist with the preservation of sensitive marine ecosystems, in line with global environmental standards.

Enriching the beachfront experience

The framework also outlines amenities aimed at enhancing user experience. These include inclusive restrooms, prayer rooms, family picnic areas, sports grounds, and smart parking solutions. Supporting infrastructure such as walkways, cycling tracks, lifeguard towers, and retail kiosks aim to create inviting, year-round destinations.

Additional provisions for traffic calming, targeted lighting, and intuitive wayfinding systems have also been integrated to boost safety, connectivity, and usability.

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