Etihad

Abu Dhabi airline says it was never approached during the Premier League process and rejects any implication that it was involved in improper commercial arrangements

Together, the moves highlight how UAE carriers are expanding their networks while competing for passengers ahead of the winter travel season

The airline has unveiled its new “Beyond Borders” product and experience, using its forthcoming Airbus A330 cabin as the main showcase for the changes

The year-round service will initially operate once a week before increasing to twice weekly later in October

In its premium cabins, First Class and The Residence passengers will receive natural cotton bedding, memory foam mattresses and premium sleepwear

The disruption comes as Indonesia grapples with a rapidly changing volcanic-ash situation that has already affected thousands of flights nationwide

The latest initiatives from the two airlines come as carriers increasingly look to provide customers with greater confidence and choice when booking and managing international travel

The strategy reflects a broader industry shift towards offering tangible benefits immediately after booking or arrival, rather than limiting rewards to points that accumulate over multiple journeys

The twin announcements reflect Etihad’s broader ambitions to reinforce Abu Dhabi’s position as a global aviation and logistics hub while expanding its passenger network and enhancing service standards

The rebrand marks the beginning of a broader long-term strategy to transform the venue into a more integrated live entertainment destination