flydubai passengers are getting a new Dubai perk: Here’s what’s included
The partnership supports efforts to strengthen collaboration between government, semi-government and private-sector entities and align their work with Dubai’s strategic priorities and global competitiveness
18 September, 2026
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Dubai Police and flydubai have signed a Memorandum of Understanding (MoU) to strengthen cooperation and enhance the experience of visitors arriving in Dubai.
The agreement was signed at Arabian Travel Market 2026 at Dubai World Trade Centre, in line with the directives of Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, Deputy Prime Minister and Minister of Defence, and Chairman of The Executive Council of Dubai.
The partnership supports efforts to strengthen collaboration between government, semi-government and private-sector entities and align their work with Dubai’s strategic priorities and global competitiveness, a WAM report said.
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Under the MoU, Dubai Police and flydubai will exchange expertise and capabilities and develop joint initiatives and projects designed to deliver sustainable and measurable impact. Areas of cooperation will also be incorporated into the entities’ strategic and operational plans, supporting national priorities and the objectives of the Dubai Economic Agenda D33.
Expanding the visitor experience
The partnership is expected to contribute to the competitiveness of Dubai’s tourism sector while reinforcing the emirate’s position as a leading global destination for tourism and business.
A key element of the agreement will allow passengers arriving on flydubai flights to purchase the Esaad Card at a special price. The card provides access to discounts, offers and benefits across 10 sectors, giving visitors additional value throughout their stay in Dubai.
The sectors covered include restaurants and theme parks, shopping centres, tourism and travel, health and sports, family services, automotive services, accommodation, education, government services and online shopping.
The initiative is designed to extend the visitor experience beyond air travel, connecting passengers with a wider range of services, leisure activities and offers from the moment they arrive in the emirate.
Focus on integrated partnerships
Lieutenant General Abdulla Khalifa Al Marri, commander in chief of Dubai Police, welcomed the partnership, saying Dubai has developed an advanced model of integrated collaboration that brings together the visions and efforts of different sectors and transforms partnerships into initiatives with a tangible impact on people’s lives.
He said Dubai Police is committed to building strategic partnerships that go beyond traditional frameworks of cooperation by using shared capabilities and expertise to develop services and initiatives that enhance quality of life and happiness.
“At Dubai Police, we consider people’s happiness and quality of life an integral part of Dubai’s government work. We are committed to expanding the impact of our initiatives and partnerships in ways that serve the community and visitors to the emirate, while strengthening Dubai’s image as one of the world’s safest cities and a city distinguished by its quality of life and excellence in services,” Lieutenant General Al Marri said.
Aviation partnership supports tourism
Ghaith Al Ghaith, CEO of flydubai, said the agreement reflects the role of partnerships between national institutions in supporting Dubai’s long-term vision and ambitions.
“This partnership with Dubai Police represents a model of integration between national institutions in supporting Dubai’s vision and future ambitions. It reflects our shared commitment to developing an integrated ecosystem that places visitors at the heart of its priorities, combining ease of access, quality services, security and happiness, while enhancing Dubai’s appeal and its position among the world’s leading tourism and business destinations,” Al Ghaith said.
He added that the aviation sector plays a key role in connecting Dubai with international markets and supporting the expansion of its economic and tourism sectors.
“At flydubai, we are therefore committed to extending the impact of our strategic partnerships beyond the journey itself to encompass the visitor’s entire experience from the moment they arrive in Dubai. We believe that aligning efforts and expertise with our government sector partners strengthens the emirate’s competitiveness and its ability to attract more visitors from around the world,” he said.
Passengers set to gain added value
Hamad Obaidalla, Chief Commercial Officer at flydubai, said the partnership reflects the importance of strategic cooperation in enhancing the experience of visitors and delivering additional value to passengers.
“We are pleased to collaborate with Dubai Police on this initiative, which reflects the importance of strategic partnerships in enhancing the experience of visitors to Dubai and delivering added value to our passengers,” Obaidalla said.
He noted that demand for travel to Dubai continues to grow, with visitor numbers expected to increase further over the coming months into the winter season.
“This partnership will enable flydubai passengers to benefit from a wide range of offers and privileges while enjoying the exceptional tourism, leisure and entertainment experiences that Dubai has to offer throughout the year,” he added.
“We remain committed to working closely with our partners to support Dubai’s position as one of the world’s leading tourism destinations and provide visitors with a more rewarding and seamless experience from the moment they arrive,” Obaidalla said.
The MoU was signed by Lieutenant General Abdulla Khalifa Al Marri, Commander in Chief of Dubai Police, and Hamad Obaidalla, Chief Commercial Officer at flydubai. The agreement reflects both parties’ commitment to leveraging their combined capabilities and expertise to develop initiatives that enhance the experience, quality of life and happiness of Dubai’s visitors while supporting the emirate’s tourism and travel ecosystem.
flydubai has created a network of more than 125 destinations in 56 countries across Africa, Central Asia, the Caucasus, Central and Southeast Europe, the GCC and the Middle East, South Asia and Southeast Asia. Almost 100 of these destinations were underserved markets without any, or very few, direct connections to Dubai and the UAE. The airline operates a young and efficient fleet of more than 95 Boeing 737 aircraft.




















