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Majid Al Futtaim – Retail’s CEO on how Bright Bites blends play, learning, and healthy food

Dr Günther Helm, CEO of Majid Al Futtaim – Retail, explains how the new concept blends play, learning, and healthier food choices

Neesha Salian
Neesha Salian

29 September, 2025

Majid Al Futtaim – Retail’s CEO on how Bright Bites blends play, learning, and healthy food
Image: Supplied

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Majid Al Futtaim recently unveiled Bright Bites, a new retail concept described as the world’s first supermarket designed specifically for children. The initiative blends shopping, play, and learning in an effort to encourage healthier eating habits and more balanced food choices among young people in the UAE.

To understand more about Bright Bites and its wider role in Majid Al Futtaim’s retail strategy, we spoke with Dr Günther Helm, CEO at Majid Al Futtaim – Retail. Here are excerpts from the conversation:

Bright Bites has been described as the world’s first supermarket designed for kids. What was the inspiration behind launching such a unique retail ecosystem in the UAE, and how do you see it shaping children’s relationship with food and nutrition?

Bright Bites was inspired by profound insights from listening to our teams and our customers and based on a simple but powerful belief that kids who eat better, feel better and do better.

As a purpose-led company we wanted to address this pragmatically, by addressing global concerns related to malnutrition and childhood obesity while supporting our customers through a daily real-life challenge – preparing a lunchbox that is more nutritionally balanced and appealing to children aged 4-11.

It’s an important moment where vision meets purpose and retail is truly shaping the habits of future customers – the children of today.

By putting children at the heart of their food journey – through a holistic ecosystem; the Kids Supermarket, the Bright Bites Academy, and the Bright Bites School Programme – we’re helping them make informed choices, have fun with food, and create lifelong positive associations with more nutritionally balanced eating.

The initiative blends gamification, learning, and play with shopping. How do you see this experience-driven approach redefining what retail means for families and the next generation of customers?

Majid Al Futtaim’s founding vision is to create great moments for everyone, everyday. As we continue honouring this legacy, we are reshaping the retail experience to capture the hearts and minds of our customers in ways that matter to them.

We are leading with purpose and reimagining the future of retail by creating more meaningful experiences that deliver value beyond the checkout and leave a lasting impact. With Bright Bites, we’ve built a space where shopping is interactive, educational, and fun. Kids can shop independently using the first-of-its-kind Bright Bites 2-in-1 play-and-shop card, unlock games, and learn as they go. This helps kids build decision-making skills, encourages independence in a trusted environment, and makes better options more appealing. It builds early brand affinity, influences long-term habits, and redefines retail as a platform for wellbeing, education, and community engagement. This is impact.

For families and the community, we have created a multi-purpose hub; the Bright Bites academy – a place that sparks conversations about food and nutrition and holds workshops that simplifies adopting more nutritionally balanced lunchboxes. 

Childhood nutrition is a pressing issue globally. How does Bright Bites align with the UAE’s national priorities in health, education, and sustainability, and what kind of real-world impact are you aiming for?

Bright Bites is aligned with UAE Vision 2031 and the UAE National Nutrition Strategy 2020–2030, supporting national goals in health, education, and sustainability by making more nutritionally balanced choices accessible, affordable, and appealing.

Developed with certified nutritionists and behaviour change experts, it’s built around an evidence-based ‘Pick Your Five’ framework – aligned with the UK Eatwell Guide and UAE dietary guidelines – which encourages children to choose one item from each of five food groups: fruits and vegetables, mains, dairy, beverages, and mindful snacks. 

Simple and practical, this framework helps create lasting, more nutritionally balanced habits. 

With the Bright Bites school programme we are also supporting teachers and schools:

1. Introducing the ‘Pick Your Five’ system through gamification, vibrant characters, and practical tools.

2. Ready-to-use resources including lesson plans, activity guides, and logistical support.

3. Aligned with internationally recognised frameworks such as the UK Eatwell Guide and UAE national dietary guidelines.

4. Developed with certified nutritionists and behaviour change experts to ensure credibility and impact. The programme brings fun, theatre, and competition to the heart of Bright Bites.

Our ultimate goal is to enhance nutrition literacy and empower future generations to make informed, healthier food choices.

Read: Majid Al Futtaim reports 23% jump in H1 profit on digital push, property growth

Majid Al Futtaim Retail operates nearly 500 stores across the region, with Carrefour as a flagship brand. How does Bright Bites fit into your broader retail portfolio, and do you see this model expanding beyond the UAE?

Right now, Bright Bites is exclusively available at Carrefour in the UAE, and it strengthens our position as a market leader in innovation and family engagement. It’s a unique differentiator in our portfolio – combining retail, education, and wellbeing in one holistic ecosystem.

While the UAE is our launchpad, the potential for future rollouts is exciting, and we’ll ensure that any expansion stays true to the core mission of empowering families and encouraging better eating habits. Any expansion plans to other countries will be carefully evaluated based on factors like regional demand, partnerships, and the unique nutritional and cultural aspirations in each market.

Looking at your wider retail strategy, where do you see the biggest growth opportunities in the coming years? Are there new concepts, technologies, or regions that you’re prioritising?

Our growth strategy is anchored in three pillars: innovation, customer experience, and sustainability – all while staying committed to caring for our customers and communities, actively listening to their needs, and delivering solutions that make a real difference.

As we look forward, we will continue developing concepts and formats that resonate with our customers and that support food security, local suppliers and producers. We will also continue investing in our omni-channel approach and expanding our digital capabilities across markets.

As an Emirati owned company we hope to continue building on our legacy in the UAE and the region and to continue evaluating and exploring opportunities that matter.

Beyond retail, Majid Al Futtaim has built a strong ecosystem across malls, leisure, and entertainment. How important is it for you to integrate these different touchpoints, and how does that benefit customers and strengthen your growth story?

Integration is one of our biggest strengths, and it’s absolutely crucial to our growth journey and our commitment to our founder’s mission – ‘Creating Great Moments for Everyone, Everyday’. Whether it’s shopping in our malls, visiting our leisure destinations, or engaging with our retail brands, customers experience a consistent standard of quality and service.

For Bright Bites, this means we can amplify the concept through our wider ecosystem, leveraging our diverse touchpoints to create a 360-degree engagement strategy. This cross-platform approach ensures that Bright Bites messaging reaches families where they live, shop, and play, reinforcing positive food associations and strengthening brand connection and loyalty.

This integration allows us to make a tangible difference in their everyday lives, aligning with our care commitment towards our customers and communities.

Can you share some key retail trends you are seeing currently that can transform the retail industry especially in the GCC?

Three trends stand out. First, experience-led retail: customers seek meaningful interactions, which is exactly what Bright Bites delivers. Second, purpose-driven consumption: people are choosing brands that align with their values, especially around health and sustainability. And third, digital integration: from personalised offers to customised promotions and advertising, to seamless omnichannel shopping, technology is shaping the future of retail.

In the GCC, these trends are amplified by a young, connected population that is open to innovation. Bright Bites sits at the intersection of all three trends, delivering immersive experiences, a clear social purpose, and digital engagement through gamification. This makes it a model for the future of retail in the region.

Baidu, WeRide, Pony.ai secure permits for autonomous driving trials in Dubai

RTA’s partnerships with international players in the sector represent a step towards achieving Dubai’s Smart Self-Driving Transport Strategy

Gulf Business
Gulf Business

28 September, 2025

Baidu, WeRide, Pony.ai secure permits for autonomous driving trials in Dubai
Image: Dubai Media Office

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Baidu’s Apollo Go, WeRide and Pony.ai have been granted permits by Dubai’s Roads and Transport Authority (RTA) to conduct autonomous driving trials on the emirate’s roads, enabling the companies to begin deploying vehicles for on-road testing across urban Dubai.

The move adds a new dimension to Dubai’s public transport ecosystem through RTA’s partnerships with the three companies.

By leveraging autonomous driving technologies and fleet operation expertise, all required tests and operations will be conducted to ensure the vehicles adapt seamlessly to the city’s local environment.

RTA collaboration to help Baidu, Pony.ai, WeRide set set global benchmark

Through collaboration with RTA, Baidu’s Apollo Go, WeRide and Pony.ai aim to co-build a global benchmark for smart mobility and contribute to solidifying Dubai’s position as a world-leading autonomous city.

The implementation builds on agreements signed earlier this year between RTA and the three companies, ensuring timely execution of RTA’s roadmap to introduce autonomous taxi services in Dubai, in line with the emirate’s ongoing development across multiple sectors.

The initiative supports Dubai’s wider push to adopt autonomous mobility solutions and reinforce its global leadership in smart mobility. RTA’s partnerships with international players in the sector represent a step towards achieving Dubai’s Smart Self-Driving Transport Strategy, which targets converting 25 per cent of all mobility journeys into autonomous trips across different modes of transport by 2030.

Read: Here’s why WeRide, Uber expect Abu Dhabi’s ride volume to double

Wynn Al Marjan Island names first two restaurants ahead of 2027 opening

The resort, which will feature 22 restaurants and lounges, said both venues will reflect the design vision of Wynn Design and Development

Neesha Salian
Neesha Salian

28 September, 2025

Wynn Al Marjan Island names first two restaurants ahead of 2027 opening
Image: Supplied

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Wynn Al Marjan Island, the $5.1bn integrated resort under construction in Ras Al Khaimah, has announced its first two restaurants ahead of its planned Spring 2027 opening: an Alain Ducasse steakhouse and a Middle East outpost of Delilah, the supper club concept from Wynn Las Vegas.

The resort, which will feature 22 restaurants and lounges, said both venues will reflect the design vision of Wynn Design and Development, led by president and chief creative officer Todd-Avery Lenahan.

“Every element of Wynn Al Marjan Island has been conceptualised to surprise guests and surpass their expectations, to create a singular resort they’ve simply never experienced before,” Lenahan said.

Wynn Al Marjan to feature Alain Ducasse steakhouse and Delilah

The Alain Ducasse steakhouse, spanning two floors and about 1,820 square metres, will combine French and American influences, offering dishes such as Duck Foie Gras Brioche, Cheese Souffle, and a “Beef Club” menu of premium steaks with tableside service. Desserts including Baked Alaska will also be prepared tableside.

“I’m very proud and honoured to contribute to the Wynn Al Marjan Island project, which is for sure one of the most visionary and ambitious projects in the region,” Ducasse said. “The culinary experience we’ll create will radically reinvent the steakhouse concept by boldly reinterpreting the American classics with a contemporary French flair.”

Delilah, set over about 2,060 square meters on the resort’s first floor, will be modelled after iconic 1950s supper clubs, with live music, cocktails, and dishes including Beef Wellington and Chicken Tenders, alongside new menu items using regional ingredients.

Wynn Al Marjan Island Delilah / Image Supplied

The concept, created in partnership with Los Angeles-based The h.wood Group, will mark Delilah’s Middle East debut. “Delilah is a truly special concept that offers guests a one-of-a-kind experience and an unmatched standard of luxury dining,” said Brian Toll and John Terzian, co-founders of The h.wood Group.

Wynn Resorts, listed on Nasdaq under the ticker WYNN, operates properties in Las Vegas, Macau, Cotai, London, and Boston. Wynn Al Marjan Island, its first project in the Middle East.

Read: Inside Enclave: A look at Wynn Al Marjan Island’s latest ultra-luxe concept

Emirates Road upgrade: Massive overhaul to handle 9,000 vehicles per hour

The project, which forms part of a comprehensive national plan, will expand the current three-lane road to five lanes in each direction

Gulf Business
Gulf Business

28 September, 2025

Emirates Road upgrade: Massive overhaul to handle 9,000 vehicles per hour
Image credit: WAM/Website

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The UAE’s Ministry of Energy and Infrastructure (MoEI) has launched a major Dhs750m upgrade project on Emirates Road, a key federal route, as part of a broader strategy to modernise national infrastructure and ease traffic flow. The two-year initiative aims to significantly enhance road capacity, improve commuter experience, and support the country’s economic and environmental goals.

Read more-Dubai’s Sheikh Zayed Road expansion to handle 14,000 vehicles per hour

The project, which forms part of a comprehensive national plan, will expand the current three-lane road to five lanes in each direction over a 25-kilometre stretch, from Al Badee Interchange to the Emirate of Umm Al Quwain. Once completed, the road will handle approximately 9,000 vehicles per hour, marking a 65 per cent increase in capacity, a WAM report said.

Key to the infrastructure overhaul is the redevelopment of Interchange No 7, which will involve constructing six new directional bridges with a total length of 12.6 kilometres. These will accommodate up to 13,200 vehicles per hour. Additionally, 3.4 kilometres of service roads will be built on both sides of the main carriageway to further streamline traffic flow and enhance road safety.

Regional connectivity and emissions reduction

The project is expected to cut travel time by up to 45 per cent for commuters traveling between Ras Al Khaimah, Umm Al Quwain, Sharjah, and Dubai, both ways. This is poised to reduce traffic congestion on one of the UAE’s busiest corridors, offering smoother and faster journeys for daily commuters and commercial transport alike.

Furthermore, by improving traffic efficiency and reducing idle time on the road, the development is also projected to lower vehicle emissions. This supports the UAE’s broader sustainability agenda and efforts to combat climate change.

Strategic vision for smart and sustainable infrastructure

Youssef Abdullah, Assistant Under-Secretary for the Federal Infrastructure Projects Sector at MoEI, stated that the initiative is a critical milestone in advancing the UAE’s vision for an integrated, future-ready road network.

“This project reflects our commitment to delivering sustainable and practical solutions to traffic congestion while supporting population and economic growth,” Abdullah said. He added that MoEI is focused on implementing innovative infrastructure strategies that enhance public satisfaction and improve quality of life.

To minimise disruptions during construction, MoEI has developed a phased execution strategy. This includes alternative detours and close coordination with local authorities to ensure continuous traffic flow and commuter safety throughout the construction period.

The ministry is also executing a public communication plan to keep residents informed of project developments, traffic diversions, and guidelines. Commuters are encouraged to stay alert, follow traffic instructions, and monitor MoEI’s digital channels for real-time updates.

Core42’s Mohammed Retmi on how sovereign cloud, AI are reshaping UAE’s digital economy

The VP of Sovereign Public Cloud at Core42 outlines how sovereign cloud is driving innovation, compliance, and the UAE’s push to be a global AI hub

Neesha Salian
Neesha Salian

28 September, 2025

Core42’s Mohammed Retmi on how sovereign cloud, AI are reshaping UAE’s digital economy
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As AI adoption accelerates and digital sovereignty becomes central to national strategies, Core42 is playing a key role in shaping the UAE’s cloud and AI ecosystem.

In this conversation with Gulf Business, Mohammed Retmi, VP of Sovereign Public Cloud at Core42, shares insights on how sovereign infrastructure is powering innovation, compliance, and the country’s ambitions to become a global AI hub.

How is AI adoption changing the competitive landscape for businesses in the UAE and globally?

Omar bin Sultan Al Olama, Minister of State for Artificial Intelligence, Digital Economy and Remote Work Applications, has said that the future of AI is inseparable from the future of the world, and the UAE is investing heavily in infrastructure and talent to position itself at the forefront of this transformation.

It has already launched the world’s most advanced open-source reasoning model, announced that the National Artificial Intelligence System will serve as an advisory member of the UAE Cabinet from January 2026, unveiled the 5GW UAE–US AI Campus which is the largest outside the US, and confirmed that AI will become a formal subject across all grades beginning with the 2025–2026 academic year.

These steps demonstrate how the country is enforcing its strategy for artificial intelligence and advancing its vision of being recognised as a global frontier in digital transformation.

The same trend is visible around the world. A Stanford study found that 78 per cent of organisations adopted AI in 2024 compared with 55 per cent the year before. The global AI market is expected to grow from $189bn in 2023 to $4.8tn by 2033 – an increase of 25 times in a single decade. This pace of adoption is reshaping how companies compete, innovate and deliver value. AI is no longer a differentiator but a baseline requirement for business success.

Organisations are using it to achieve significant gains in efficiency, decision-making and customer engagement. In the UAE, 80 per cent of professionals now use AI tools daily, up from 56 per cent in 2024, placing the country second worldwide after India.

Job postings requiring AI skills doubled from 5,000 in 2021 to 10,000 in 2024, and AI is expected to contribute $100bn to the UAE’s GDP by 2030, accounting for 14 per cent of the total.

However, this rapid shift also risks deepening the digital divide, with organisations lacking the infrastructure, talent and governance to implement AI effectively at risk of falling behind. The business landscape is becoming increasingly polarised, and long-term success depends on agility, data maturity and responsible practices. Research from the World Economic Forum and McKinsey shows that digitally mature economies and enterprises are accelerating AI adoption far faster than smaller businesses and developing markets. Regulatory scrutiny is also increasing, with frameworks such as the UAE AI Charter and the EU AI Act making compliance and ethical standards essential.

Gartner further reports that more than 63 per cent of organisations globally either do not have or are unsure if they have the right data management practices for AI, reinforcing that as AI becomes embedded in everything from customer service to supply chain optimisation, the winners will be those who combine technological capability with strategic foresight and operational discipline.

How is the UAE embedding sovereignty into its economic and technology infrastructure, and what lessons can other countries learn?

The UAE has taken a holistic approach to digital sovereignty, integrating it into national strategy, regulatory frameworks, and infrastructure investments. The launch of the UAE Artificial Intelligence and Advanced Technology Council (AIATC) and the National Strategy for Artificial Intelligence 2031 has provided clear governance, while initiatives like the UAE AI Charter and the Personal Data Protection Law establish robust ethical and compliance framework.

These measures are supported by major investments in sovereign capabilities, including hyperscale national data centres and tailored offerings like the Core42 Sovereign Public Cloud, which already serves more than 50 customers across regulated and high-impact sectors. This platform enables organisations to adopt and deploy AI and cloud services while ensuring sensitive data remains under UAE jurisdiction.

Other countries can learn from the UAE’s sovereignty-first strategy by recognising that digital sovereignty is not just about data localisation, but rather about creating an ecosystem where innovation and national resilience coexist. By investing early in sovereign cloud platforms, national compute infrastructure, and AI talent development, and by forming strategic partnerships with global tech leaders like Microsoft, the UAE has shown how to balance openness with control.

This approach provides enterprises with the confidence to scale AI responsibly, attract investment, and deliver services that meet the highest standards of trust, performance, and compliance.

For businesses, compliance is often viewed as a barrier to innovation. How can sovereign cloud help organisations innovate while meeting regulations?

Compliance doesn’t have to slow innovation; when done right, it can accelerate it. A sovereign cloud provides organisations with a trusted foundation to innovate confidently, offering built-in controls, localised data residency, and adherence to national and sector-specific regulations. This means businesses can scale AI, analytics, and digital transformation initiatives without worrying about regulatory missteps or cross-border data exposure.

Core42’s Sovereign Public Cloud, for example, is built on Microsoft Azure, and combines Azure’s hyperscale infrastructure with Core42’s sovereign controls platform, Insight. This unique pairing gives organisations granular oversight of data flows, workloads, and compliance posture, while retaining the power, flexibility and scalability of a Microsoft’s global cloud ecosystem.

By removing uncertainty around compliance, sovereign cloud empowers regulated industries such as banking, healthcare, energy, and government to focus resources on creating value rather than managing risk. Organisations can pilot and deploy emerging technologies like AI, machine learning, and advanced analytics faster because governance is embedded at every layer of infrastructure.

The UAE’s sovereignty-first model shows that strong regulations and rapid innovation can coexist, and businesses that invest in sovereign platforms are better positioned to meet evolving global standards, safeguard trust, and unlock competitive advantage.

Read: Space42 to develop UAE’s first sovereign mobility cloud with Microsoft and Core42

How are public sector organisations and regulated industries like finance, healthcare, and energy leveraging the Sovereign Public Cloud today?

Public sector entities and regulated industries are using the Sovereign Public Cloud to modernize mission-critical workloads while enabling compliance with some of the world’s most rigorous regulatory frameworks. Government entities are migrating citizen services and national platforms to sovereign infrastructure, ensuring privacy and resilience at scale, while banks are deploying fraud detection, risk management, and customer-facing systems in line with national regulations.

In healthcare, sensitive patient data is securely analysed for AI-driven diagnostics and population health management, and in energy, companies are applying advanced analytics for predictive maintenance and sustainability programs.

Core42’s recent whitepaper with Microsoft highlights how sovereign cloud is becoming foundational to national resilience, outlining the policy, infrastructure, and innovation imperatives for AI adoption at scale. This vision is already in action, with organisations such as First Abu Dhabi Bank (FAB) migrating core banking workloads to boost agility and compliance.

The Department of Government Enablement – Abu Dhabi (DGE) is leveraging the platform to support its goal of becoming the world’s first fully AI-native government by 2027, already migrating 47+ entities and powering 11 million daily digital interactions.

Together, these partnerships illustrate how Core42 and Microsoft, through the Sovereign Public Cloud offering, are helping to drive national transformation and set a global benchmark for secure, AI-ready cloud adoption.

How do you see sovereign cloud shaping the UAE’s ambitions as a global AI hub?

Sovereign cloud is the backbone of the UAE’s AI ambitions. Becoming a global AI hub requires not just advanced models and compute power, but also the ability to process and store sensitive data securely, meet strict regulatory requirements, and maintain digital sovereignty over critical national assets. The UAE’s sovereignty-first strategy enables AI innovation to scale confidently, with infrastructure built to handle the massive data volumes, specialised workloads, and governance needs that define the AI era. By embedding security, compliance, and performance into every layer of the cloud, organisations can focus on experimentation, product development, and real-world deployment without compromising trust or resilience.

Core42’s Sovereign Public Cloud is already enabling this vision by providing enterprises and government entities with a trusted platform to run AI, machine learning, and analytics workloads at scale while allowing data to remain under UAE jurisdiction. In addition, our recently announced Signature Private Cloud, currently live in Customer Preview with general availability coming soon, delivers full digital sovereignty for sectors managing secret and top-secret data, including defense, national security, public safety, financial services, healthcare, and critical infrastructure.

Together, these offerings form a comprehensive sovereign cloud portfolio that meets the full spectrum of organisational needs, from agile innovation environments to highly restricted deployments. This positions the UAE as a trusted global hub for AI innovation with unmatched security, scalability, and regulatory confidence.

The global sovereign cloud IaaS market, valued at $37bn, is forecast to grow at a 36 per cent CAGR to $169bn by 2028. As investment in sovereign infrastructure accelerates worldwide, the UAE’s blueprint stands out as a compelling example of how infrastructure sovereignty can drive both economic competitiveness and global AI leadership.

What’s next for Core42’s Sovereign Public Cloud?

After being a first mover in the market, we are continuing to expand and innovate at speed. Our roadmap focuses on strengthening value-added services for customers, deepening collaboration with independent software vendors (ISVs), and enabling multi-cloud strategies so organisations can leverage the best global capabilities within a sovereign framework.

We’re also enhancing our Insight controls platform to provide even greater visibility, compliance automation, and AI governance features, enabling customers to deploy advanced workloads securely and confidently.

The sovereign cloud strategy we’ve developed with Microsoft in the UAE is unique, and hyperscalers are beginning to mirror it in other markets. By continuously raising the bar in AI performance, regulatory alignment, and sovereign infrastructure, we aim to make advanced capabilities accessible globally, reinforcing the UAE’s position as a leader in secure, scalable, and responsible AI innovation.

In five years, how do you envision the intersection of sovereignty, AI, and cloud shaping the region’s economy?

Over the next five years, sovereignty, AI, and cloud will converge to form the cornerstone of the region’s digital economy. AI adoption is accelerating faster here than in almost any other market, and sovereign infrastructure will enable nations to scale AI confidently, reduce digital dependency, and drive localised innovation that addresses regional priorities in sectors such as finance, healthcare, energy, and public services.

This evolution will unlock new markets, business models, and opportunities in areas like cybersecurity, compliance, and advanced analytics, while raising the standard of citizen services and private sector performance.

Realising this vision will require bold investments in regional infrastructure, talent pipelines, and strong data governance frameworks. Governments and enterprises must collaborate to build trusted, AI-ready platforms while enacting policies that balance innovation, ethics, and societal impact.

Challenges remain, such as reducing foreign dependence, facilitating equitable access to skills and technology, and mitigating job displacement through reskilling programs, but under the guidance of our wise leadership, I am confident in the region’s potential to become a global model for responsible, sovereign-driven AI growth.

Abu Dhabi Beach Guideline: What visitors need to know

The initiative underscores the emirate’s long-term vision of creating inclusive and environmentally responsible public spaces

Gulf Business
Gulf Business

28 September, 2025

Abu Dhabi Beach Guideline: What visitors need to know
Image credit: WAM/Website

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The Department of Municipalities and Transport (DMT) has released the Abu Dhabi Beach Guideline, a comprehensive document designed to steer the future of beachfront development across the emirate. The guideline sets robust standards that prioritise ecological preservation and public accessibility, reinforcing Abu Dhabi’s position as a regional leader in sustainable urban development.

The initiative underscores the emirate’s long-term vision of creating inclusive and environmentally responsible public spaces. It lays down a blueprint that blends innovative planning with environmental safeguards, aligned with the “Year of Community” to enhance the quality of life for both residents and visitors, a WAM report said.

Read more-The return of the Dubai Fountain: Show dates, timings and what’s new

Dr Saif Sultan Al Nasri, Acting Under-Secretary at DMT, described the guideline as a foundation for “complete and impactful transformation” of Abu Dhabi’s coastlines. “By integrating innovative concepts with rigorous safeguards, we are creating spaces that will enrich lives for decades to come,” he stated.

The guideline includes specific mandates to ensure ease of access for all, including children and People of Determination, through features such as ramps, adaptive play areas, and accessible facilities. These are carefully designed to coexist with the preservation of sensitive marine ecosystems, in line with global environmental standards.

Enriching the beachfront experience

The framework also outlines amenities aimed at enhancing user experience. These include inclusive restrooms, prayer rooms, family picnic areas, sports grounds, and smart parking solutions. Supporting infrastructure such as walkways, cycling tracks, lifeguard towers, and retail kiosks aim to create inviting, year-round destinations.

Additional provisions for traffic calming, targeted lighting, and intuitive wayfinding systems have also been integrated to boost safety, connectivity, and usability.

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