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Here’s what Saudi consumers will continue to spend on in 2025: survey

Spending intentions in Saudi Arabia show a six-percentage-point net positive trend, contrasting with contractions in the US and Europe, reveals the AlixPartners survey

Gulf Business
Gulf Business

03 February, 2025

Here’s what Saudi consumers will continue to spend on in 2025: survey
Image: Getty Images/ For illustrative purposes

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Saudi Arabia’s consumer market is defying global economic trends, showing resilience in the face of rising costs and shifting patterns in discretionary spending, according to the latest 2025 Global Consumer Outlook report by AlixPartners, the global consulting firm.

Despite broader global trends of reduced consumer spending in regions like the US and Europe, Saudi Arabia’s consumer sentiment remains strong, with robust spending projections for 2025.

The report, which surveyed over 15,000 consumers across nine countries, highlights a six-percentage-point net positive shift in Saudi spending intentions, positioning the kingdom as a notable outlier in global consumer behaviour.

“Saudi Arabia’s retail landscape is undergoing a profound transformation,” said Karl Nader, partner and MD at AlixPartners. “While consumer confidence remains evident in categories like dining out and entertainment, rising costs are reshaping shopping behaviours. Consumers are prioritising value, exploring discount options, and balancing essentials with discretionary spending. This evolution will compel operators to rethink their engagement strategies and innovate to meet the changing expectations of the Saudi shopper.”

The findings underscore Saudi consumers’ commitment to both value and experiences, even as they adopt more cost-efficient purchasing strategies.

Spending on essential categories, including groceries and clothing, remains consistent while spending in discretionary sectors shows notable growth — particularly among younger demographics.

Key findings in Saudi consumer spending

Grocery and clothing categories: Spending on groceries (56 per cent, up from 54 per cent last year) and clothing (43 per cent, up from 40 per cent last year) shows a clear trend toward value-driven consumption. Consumers are increasingly opting for entry-price ranges and private-label products as they seek affordability in response to rising costs.

Dining out and entertainment: Dining out remains a polarising category. One-third of Saudi consumers plan to spend more on dining out, while globally, 34 per cent of consumers plan to spend less.

Additionally, 33 per cent of Saudi consumers intend to increase their spending on entertainment outside the home, compared to just 19 per cent globally. This reflects the kingdom’s robust appetite for new experiences, with younger shoppers (18-34 years) driving growth in these areas.

Rise of discounters: Discount-driven retailers are gaining ground, challenging established players in both the grocery and fashion retail sectors.

These retailers are reshaping consumer expectations and shopping behaviour, particularly among value-seeking consumers.

Shift toward local experiences: Saudi consumers remain eager to travel, but affordability and the growth of domestic tourism offerings have led to a surge in staycations and local experiences. The desire for international travel is strong, yet many are now opting for more budget-friendly, local alternatives.

Digital integration in shopping: Digital technologies such as AI-driven product recommendations, mobile payment solutions, and delivery services are increasingly integrated into Saudi consumer shopping experiences, reflecting the growing demand for convenience and seamless digital interactions.

Contrasting global trends

The report notes that, while Saudi Arabia and other emerging markets such as the UAE and China show resilience, spending in the US and Europe continues to decline.

Consumers in these regions are grappling with inflation and economic uncertainty, with spending projections for 2025 expected to be even more restrained than this year.

“Consumers now have more choices than ever before,” Karl Nader concluded. “Established operators will need to innovate and reimagine their approach to thrive in this dynamic environment. Success will come to those who prioritise value-driven offerings, leverage digital tools, and adapt swiftly to meet the changing demands of Saudi shoppers.”

Saudi Arabia’s consumer market is expected to maintain its growth trajectory into 2025, with a clear shift towards value-driven consumption, growing demand for experiences, and the continued adoption of digital shopping conveniences.

With younger consumers leading the charge, businesses will need to adapt to a rapidly changing landscape, balancing the demands for both affordability and enhanced experiences.

MAG Group to lead first phase of Marsa Zayed beachfront development in Jordan

Marsa Zayed is a large-scale project designed to convert a 320-hectare (3.2 million square metres) stretch of Red Sea coastline into a major tourism and business hub

Gulf Business
Gulf Business

03 February, 2025

MAG Group to lead first phase of Marsa Zayed beachfront development in Jordan
Image: Supplied

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Dubai’s MAG Group Holding has been selected as the lead developer for the first phase of Marsa Zayed, a beachfront resort and residential community set on the Red Sea in Aqaba, Jordan.

Marsa Zayed is a large-scale project designed to convert a 320-hectare (3.2 million square metres) stretch of Red Sea coastline into a major tourism and business hub.

The development is intended to serve as a southern gateway to Jordan’s top attractions, including the UNESCO World Heritage Site Petra and the Wadi Rum Protected Area.

MAG Group was chosen as the lead developer for Marsa Zayed by AD Ports Group, which owns the land for the project.

AD Ports Group, which developed and operates the Aqaba Cruise Terminal that opened in January 2023, has partnered with the Jordanian state-run Aqaba Development Corporation (ADC) in a bid to establish Aqaba as a key regional tourism and transport hub.

The Marsa Zayed project is strongly backed by both the UAE and Jordanian governments, reflecting a commitment to enhancing Aqaba’s position as a leading tourist destination on the Red Sea coast.

The project is expected to significantly boost the city’s tourism and business sectors, attracting international visitors and investors.

Phase 1 development of Marsa Zayed

MAG Group will oversee the development of the first phase of Marsa Zayed, which spans 1.2 kilometres of beachfront along the Red Sea.

This phase will feature the Zayed Riviera, which will include four residential towers, a marina with 1,260 residential units and 117 retail units, a hotel and hotel apartments with a beach club, an Old Souq marketplace with 50 retail shops, and the restoration of Aqaba’s iconic Minaret.

Additionally, the first phase will feature a yacht club, marina, and a visitors’ centre.

At the project initiation ceremony held in Aqaba, AD Ports Group and MAG Group launched an international campaign to promote the first phase of Marsa Zayed, positioning it as one of the Middle East’s most exciting new tourist destinations.

Strategic initiatives for Aqaba

As part of its broader strategy to enhance maritime and tourism infrastructure in Aqaba, AD Ports Group signed a shareholders’ agreement in January 2024 between its digital arm, Maqta Technologies, and the Aqaba Development Corporation (ADC).

This agreement focuses on their joint venture, Maqta Ayla, which aims to modernise Aqaba’s port operations by implementing a port community system (PCS) leveraging Maqta Gateway’s expertise.

This initiative marks the first-ever export of Abu Dhabi’s port digitalisation solution.

AD Ports Group, a major investor in the Red Sea region, has also secured long-term concessions to develop and operate cruise terminals at several Red Sea ports, including Safaga, Hurghada, Al Sokhna, and Sharm El-Sheikh. The group is also building and operating a multipurpose port in Safaga and a Ro-Ro terminal in Al Sokhna.

Moafaq Ahmed Al Gaddah, chairman and founder of MAG Group Holding, expressed excitement about the project, saying: “We are excited to be part of what I consider to be one of the most exciting real estate development projects in the Red Sea region, one that will transform the economic potential of Jordan’s maritime resources and lead to a vibrant coastal ecosystem that stimulates economic growth across this part of the Middle East.”

Founded in 1978, MAG Group Holding has developed some of Dubai’s most iconic high-rise buildings, including the Emirates Financial Towers.

The group has also expanded internationally, with notable projects like The Gate, a mixed-use residential, commercial, office, and retail complex in Dallas, Texas. MAG Group operates across various sectors, including real estate, contracting, engineering, industrial and commercial trading, freight services, and hospitality.

Captain Mohamed Juma Al Shamisi, MD and group CEO of AD Ports Group, added: “Today’s ceremony is a significant step in our strategic plan to support the Government of Jordan in developing Aqaba into a premier world-class destination for tourism and economic development.

“This first phase of Marsa Zayed will enable AD Ports Group to deliver on our wise leadership’s vision to add economic value to this lively region. We are grateful for the support and assistance of our valued partner, ADC, and to our valued real estate development partner MAG Holding, for this collaborative effort to advance the growth of Aqaba.”

Jordan and the UAE share close economic ties, with trade volume between the two countries reaching $4.1bn (Dhs15.4bn) in 2023, according to the UAE Ministry of Economy.

Dubai International Chamber welcomes 207 companies in 2024

This development reflects Dubai’s role as a global business hub and the chamber’s support of its economic growth through strategic international collaborations

Gulf Business
Gulf Business

03 February, 2025

Dubai International Chamber welcomes 207 companies in 2024
Image: Dubai Media Office

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Dubai International Chamber, part of Dubai Chambers, continued to drive foreign direct investment (FDI) to the emirate and facilitate the expansion of local businesses into international markets throughout 2024.

In 2024, the chamber successfully attracted 207 companies to Dubai, marking a 56 per cent increase compared to the 133 companies it drew in 2023.

The new arrivals included 51 multinational companies (MNCs) and 156 small and medium-sized enterprises (SMEs).

The number of MNCs attracted increased by 55 per cent, from 33 in 2023 to 51 in 2024, while the number of SMEs grew by 56 per cent, from 100 to 156.

In addition to attracting new businesses, Dubai International Chamber helped 114 local companies expand into new international markets, a 48 per cent increase compared to the 77 companies supported in 2023.

Dubai International Chamber: Supporting business communities’ growth

Sultan Ahmed bin Sulayem, chairman of Dubai International Chamber, said: “The results achieved during 2024 reflect the impact of the chamber’s efforts to enhance Dubai’s appeal among global investors and support the growth of the local business community on the international stage.”

Bin Sulayem further emphasised the importance of the chamber’s international offices in expanding Dubai’s global footprint. “The chamber’s international offices play a vital role in showcasing the opportunities Dubai offers for international investors and supporting multinational companies in leveraging the emirate’s competitive advantages, as well as enhancing the capabilities of Dubai-based companies to expand their operations into key international markets,” he said.

As part of its ongoing expansion, Dubai International Chamber opened two new offices in Kazakhstan and Colombia in 2024, bringing the total number of international representative offices to 33. These new offices strengthen efforts to attract foreign investment and provide support to Dubai-based businesses seeking opportunities in emerging global markets.

The chamber’s international outreach also included hosting 182 visiting delegations, with 500 participants, and participating in 127 global events across 78 cities in 50 countries last year.

International trade missions and forums organised

In line with its drive to foster international cooperation, Dubai International Chamber organised multiple trade missions under its ‘New Horizons’ initiative.

These missions visited Indonesia, Vietnam, Senegal, Morocco, Serbia, Türkiye, Uganda, and Tanzania in 2024.

During these missions, a total of 2,205 bilateral business meetings were arranged between Dubai-based companies and their counterparts in these countries, representing an 88 per cent increase in the number of meetings compared to 2023.

The chamber also launched international editions of the Dubai Business Forum, including the Dubai Business Forum – China in Beijing and the Dubai Business Forum – UK in London, both of which collectively attracted 1,150 participants.

Additionally, the chamber organised key business forums in Dubai, such as the UAE-China Business Forum, the Dubai–Chile Business Forum, and the Vietnam–UAE Business Forum.

TA’ZIZ awards $1.7bn EPC contract for methanol plant in Abu Dhabi

Powered by clean energy, the plant will produce 1.8 mtpa of methanol and will be among the world’s most energy-efficient methanol facilities

Gulf Business
Gulf Business

03 February, 2025

TA’ZIZ awards $1.7bn EPC contract for methanol plant in Abu Dhabi
Image: TA'ZIZ/ Instagram/ For illustrative purposes

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TA’ZIZ has awarded Samsung E&A a $1.7bn (Dhs6.2bn) engineering, procurement, and construction (EPC) contract to construct one of the world’s largest methanol plants in Al Ruwais Industrial City, located in the Al Dhafra region of Abu Dhabi.

The new plant, slated to produce 1.8 million tonnes per annum (mtpa) of methanol, will be the first of its kind in the UAE.

Set for completion in 2028, the facility will be powered by clean energy from the grid, making it one of the most energy-efficient methanol production plants globally.

TA’ZIZ is enabling ADNOC’s global ambition to lead the chemicals sector

Mashal Saoud Al-Kindi, CEO of TA’ZIZ, emphasised the project’s significance as a critical part of the UAE’s economic diversification strategy. “This landmark EPC contract award is a significant step in realizing TA’ZIZ’s vision to drive the UAE’s industrial growth by creating a world-scale integrated chemicals ecosystem in the Al Dhafra region,” said Al-Kindi. “The plant will enhance the UAE’s position as a leader in sustainable chemicals production and strengthen TA’ZIZ’s role in enabling ADNOC’s global ambition to lead the chemicals sector.”

TA’ZIZ, a joint venture between ADNOC and ADQ established in 2020, is focused on driving the UAE’s industrial development and economic diversification. The company aims to create an integrated ecosystem for manufacturing, industrial services, logistics, and utilities to support the production of chemicals and transition fuels.

The methanol plant is part of TA’ZIZ’s broader initiative to advance industrialization in the UAE and expand its chemicals value chain. The company plans to produce a range of chemicals, including low-carbon ammonia, polyvinyl chloride (PVC), ethylene dichloride, vinyl chloride monomer, and caustic soda. Many of these chemicals will be produced for the first time in the UAE.

Key partnership

Hong Namkoong, president and CEO of Samsung E&A, praised the partnership and the potential for industrial innovation. “This milestone underscores the power of collaboration in creating world-scale facilities that will position the UAE as a global hub for advanced methanol production,” he said.

This project follows the announcement in November 2024 of over $2bn in contracts for the development of essential site infrastructure, including utilities and a chemicals terminal, at the TA’ZIZ complex.

Methanol, a versatile chemical, is gaining prominence as a transition fuel due to its cleaner profile compared to traditional fuels like coal and diesel, especially in power generation and marine transportation.

It also serves as a key feedstock for producing various products, including plastics, resins, pharmaceuticals, and building materials.

Read: TA’ZIZ, Japan’s Mitsui to build ammonia plant in UAE, production to start 2027

How this youth Zayed Award for Human Fraternity honoree is setting an example

Heman Bekele, a 15-year-old Ethiopian American inventor whose ambition to revolutionise skin cancer treatment and accessibility embodies the spirit of human fraternity

How this youth Zayed Award for Human Fraternity honoree is setting an example
Image: WAM

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At its core, human fraternity embodies coexistence – respecting traditions, beliefs, cultures, and religions, and supporting one another across any differences.

Young generations hold the key to translating these ideals into action with their energy, and imagination to dream of a better world and their awareness of the interconnectedness of humanity.

As a professor at NYU Abu Dhabi, I teach students theoretical concepts and practical tools for conflict resolution. Through empathy, negotiation, and mediation, we explore how disputes can be transformed into opportunities for understanding.

A key takeaway is recognising the challenges that people face around us and proactively exploring opportunities to create solutions that serve communities.

Youth Zayed Award for Human Fraternity honouree: Heman Bekele

The first-ever youth Zayed Award for Human Fraternity honoree Heman Bekele exemplifies how empathy for others can motivate innovation and progress.

Growing up in Ethiopia and witnessing the challenges facing his community enabled him to brainstorm and propose a novel approach to skin cancer treatment: a Skin Cancer Treating Soap, a compound-based bar of soap charged with immunotherapeutic drugs to fight the disease.

His journey highlights the extraordinary potential of young changemakers who, once they find their purpose, transform their communities through creativity and compassion.

Through my work with young people, I have witnessed their unique ability to pursue greater ambitions and leverage their knowledge for the greater good. Their inventiveness, coupled with dedication and compassion, underlines why we recognise them as changemakers. Yet, despite their immense potential, many young people face significant challenges, including limited access to education, healthcare, and employment. These barriers hinder their ability to contribute fully to their communities and to the world at large.

Changemakers should have the opportunities they need to thrive

It is our responsibility to ensure that these changemakers have the opportunities they need to thrive. By expanding access to resources and creating avenues for civic engagement – as well as personal growth – we empower young people to realise their potential as advocates for peace and progress.

As part of my work with the Zayed Award for Human Fraternity, I had the opportunity to engage with students participating in the Sounds of Human Fraternity programme – an initiative launched by NYU Abu Dhabi and the award that merges peace education with the transformative power of arts, offering students a unique platform to compose and showcase music that embodies the spirit of unity.

Like Heman, these students have the vision and the motivation to advance human fraternity through their interests, in particular arts and culture, and are eager to take advantage of programs and opportunities that allow them to do so.

Today, nations are recognising the vast opportunities youth empowerment can create. Initiatives like the United Nations Youth 2030 Strategy are guiding action with, and for, youth, prioritising peace and security, human rights, and sustainable development.

This strategy highlights the indispensable role of youth in contributing to the resilience of their communities and driving progress through innovation.

Closer to home, the Zayed Award for Human Fraternity exemplifies the transformative potential of youth-driven change. This independent and international award each year recognises individuals and organisations from diverse backgrounds who work tirelessly to advance the values of human fraternity and solidarity.

Established in 2019 following the signing of the Document on Human Fraternity by Pope Francis and Grand Imam of Al-Azhar Ahmed Al-Tayeb, the award places future generations at the heart of its mission. This year, for the first time since the award’s inception, a teenager has been selected as one of its recipients.

Bekele’s journey serves as a beacon of what is possible when young people are empowered with opportunities to lead.

By addressing a global healthcare challenge with ingenuity and compassion, he exemplifies the transformative role youth can play in advancing human fraternity and how young innovators can bridge divides and create solutions that impact lives across the globe.

Bekele’s ambition to help others is an inspiration to every person, no matter what age. His selection as a recipient of the 2025 Zayed Award for Human Fraternity is a reminder that young generations must be at the forefront of change, empowered to lead transformative efforts to shape a common, prosperous future, deeply rooted in the values of human fraternity.

Professor Ouided Bouchamaoui is a Nobel Peace Prize Laureate (2015), former Judging Committee Member of the Zayed Award for Human Fraternity, and professor of Practice of Diplomacy and Conflict Resolution at New York University Abu Dhabi (NYU Abu Dhabi).

This GCC country has just approved a draft law on personal income tax

Six other draft laws were jointly issued by the councils

Nida Sohail
Nida Sohail

31 January, 2025

This GCC country has just approved a draft law on personal income tax

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The State Council and Majlis A’Shura in Oman have approved a draft law on personal income tax in the country.

The tax exemption limit has been raised to OMR50,000 to benefit the middle class, and the tax rate has been reduced to 5 per cent.

GCC countries: From tax havens to global business hubs

End-of-service gratuity and other benefits will be exempt from taxes, as they are not considered sources of income.

According to a report in the Oman Observer, the tax will only be imposed under suitable conditions.

Oman’s Minister of Finance also stated that raising VAT (Value Added Tax) will affect all residents, whereas the income tax will impact just 1 per cent of the Sultanate’s population.

Read: UAE set to roll out 15% tax for global corporate giants

Six other draft laws jointly issued by the councils include regulations on electronic transactions, public health, human organ and tissue transplants, individual income tax, special economic zones, and free zones.

Oman raised approximately OMR1.4bn in taxes in 2024, including corporate, selective, and VAT collections revenue.

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