consumer behaviour

A growing gap between marketer confidence and consumer perception is emerging as AI reshapes engagement, Sharif Kotb of Braze says, raising fresh questions around trust, transparency and the future of brand relationships in the Middle East

The business solutions lead at Snap MENA shares his insights into how Snapchatters are using the platform during Ramadan

Spending intentions in Saudi Arabia show a six-percentage-point net positive trend, contrasting with contractions in the US and Europe, reveals the AlixPartners survey