Agritech startup Graze-it launches operations in UAE, Saudi Arabia

Agritech business Graze it is now formally commencing its operations in the UAE and Saudi Arabia.

By growing sustainable animal feed directly at the consumer’s site, the company aims to solve a major food security challenge in the Middle East, using controlled environment agriculture (CEA), allowing a water consumption 95 per cent lower than conventional agriculture.

The UAE-based startup eliminates the expensive transportation and logistic scope of the imported livestock feed, growing it directly at the consumer’s site. Moreover, it carries the complete production responsibility by supplying “feed as a service” through a subscription model. This strategy shields the end user from the effects of excessive market volatility by enabling the customer to ensure predictable quality, volume, and competitive price over an extended period. In addition to having appealing production costs, fresh, organic, pesticide-free feed is also easier to digest.

Graze it has adopted a holistic approach by focusing on the complete production cycle from seeds, livestock consumption and digestion. The company is releasing a smart agri-solution that cuts by more than 35 per cent of the overall carbon emissions that can be accounted for each litre of milk produced.

To guarantee consistent productivity, quality, and scale, Graze-it has developed a proprietary “smart data” platform backed by artificial intelligence to optimise the productivity of the assets and improve the nutrition mix depending on the customer requirements.

“We believe in a different way to preserve our planet from the devastating carbon footprint impact of meat and dairy industry. Changing human consumption behavior is necessary, but it will take a while. We’d rather focus on a disruptive change at the top of the value chain that has the highest potential of considerably diminishing carbon emissions,” says Alexandre Skander Allegue, founder and CEO of Graze it.

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