Rahul Singh

Singh has been at the forefront of the UAE’s mobility evolution for more than two decades. As managing director of the Car Rental Division at AA Al Moosa Enterprises, he leads two of the region’s most trusted mobility brands — Thrifty and Dollar Car Rental — across the UAE and Oman. With over 25 years of experience, he has steered the business through continuous transformation, building a legacy defined by innovation, service excellence and resilience.

When Singh joined AA Al Moosa Enterprises in 1997, the company ranked seventh in the UAE’s car rental market. Within seven years, under his leadership, it rose to number one — a position it continues to hold today.

His tenure has been marked by strategic expansion, digital modernisation and operational discipline. He has driven fleet growth, streamlined systems and introduced data-driven decision-making, embedding a culture of accountability and continuous improvement throughout the organisation.

Singh’s success is underpinned by strong academic foundations — a master’s degree in management (Marketing specialisation) and a bachelor’s degree in economics. This combination of strategic insight and analytical rigour enables him to convert complex market shifts into pragmatic business strategies. Known for his collaborative leadership style, he empowers teams to innovate, take ownership and deliver excellence at every level.

Beyond business, Singh advocates responsible growth, believing that successful enterprises carry a wider social obligation. He champions initiatives supporting education, environmental sustainability and community development, aligning closely with the UAE’s vision for sustainable progress.

As the mobility sector evolves with technology and shifting consumer preferences, Singh remains focused on the future — strengthening digital capabilities, enhancing customer convenience and exploring emerging models in electric vehicles and shared mobility. His leadership continues to define the standard for sustainable, customer-centric mobility in the region.