Karim Merchant MD and CEO, Pure Gold Group Follow us Follow on Google News Follow on Facebook Follow on Instagram Follow on X Follow on LinkedIn Merchant is the managing director and CEO of Pure Gold Group, the family-owned Dubai jewellery business established by his father, Firoz Merchant. Under his stewardship, the group has extended beyond jewellery into real estate through its arm Pure Gold Living and PG Real Estate. One of his marquee property achievements is the PG Upper House residential project — reportedly delivered ahead of schedule, which marked the company’s first major foray into real estate. He has pledged ambitious investment expansion, with plans for Dhs1bn into further development. Karim’s leadership reflects a dual vision: preserving Pure Gold’s 35-year heritage in jewellery, while pivoting into property to chart a diversified growth path. You might also like Sunil John Yusuff Ali M.A. Dr. Thumbay Moideen Vidya Chhabria Mohan Valrani K. Rajaram Dr. Adnan Chilwan Sanjiv Kakkar Ram Kumar Thota Raghu Malhotra Atif Rahman Amit Jain Rishi Kapoor Vasu Shroff Anil Pillai Bal Krishen Rohit and Sharad Bachani Raju Ramesh and Sunil Paul Ayesha Depala John Paul Joy Alukkas Geet Bhalla and Digvijay Pratap Snehal and Sunita Hadani Nisha Jagtiani Kunal Kapoor Dino Varkey Ashish Panjabi Joy Alukkas Ravi Pillai Micky Jagtiani Sunny Varkey Sunil Vaswani Shamsheer Vayalil Dr. Zulekha Daud Yogesh Mehta Firoz Merchant Rajen Kilachand Azad Moopen Tony Jashanmal Paras Shahdadpuri Shyam Bhatia Adeeb Ahamed Dhananjay Datar Rizwan Sajan PNC Menon Sima Ved Shaji Ul Mulk Ramesh Prabhakar L.T. Pagarani Ram Buxani Surender Kandhari Sohan Roy Sunil Kaushal