K P Basheer

Basheer is the founder of the Dubai-headquartered conglomerate with operations spanning retail, electronics, fashion, food, and e-commerce. Born in Kerala and raised in a family rooted in enterprise, he began his career in Bahrain in 1983 before founding GEEPAS in Dubai in 1998, a move that challenged multinational dominance in the consumer-electronics sector.

GEEPAS became a household name across the GCC and Asia. Over the years, he diversified the Group into more than 30 brands across 90 countries, employing over 35,000
people worldwide.

Flagship ventures such as Nesto Hypermarkets and Mark & Save have established Western International Group as a regional retail powerhouse.