Prateek Suri

The year 2024 has been nothing short of transformative, not just for Maser Group but for the communities, markets, and industries we serve. We have taken monumental strides in fulfilling our mission of democratising access to consumer electronics in Africa while simultaneously transitioning into a global consumer electronics powerhouse. The past year was a defining moment — a leap from a regional focus to a broader horizon that encompasses global markets. Let me share our accomplishments, aspirations, and vision for the future as we set our sights on making 2025 another remarkable year for Maser Group. Since our inception, the group’s mission has been rooted in providing affordable and high-quality consumer electronics in Africa. In 2024, we took this ethos global, thanks to a strategic network of partnerships and distributors.

Last year, Maser Group’s journey was defined by strategic partnerships, groundbreaking innovation, and unwavering commitment to growth. Collaborations with distributors across Africa have bolstered our market reach, while our dedicated R&D teams have integrated cutting-edge technologies to keep us ahead of industry trends.

Our global footprint was further solidified by our participation at GITEX Global Dubai, earning recognition on an international stage. Achieving a milestone valuation of $5bn by SCG underscores the trust of our stakeholders. Even as we expand globally, we remain deeply committed to empowering Africa, making significant investments in large capital ventures, exploring mining opportunities, and driving merger and acquisition (M&A) initiatives that honour our roots.

The year 2025 will be pivotal as we scale the robust foundation built last year. We plan to streamline production processes, expand manufacturing capacities, accelerate sales efforts and enter new markets as well as drive innovation using AI and emerging technologies. Technological innovation will continue to be at the heart of our strategy.

MDR Investment will also drive our growth in 2025. The investment arm of Maser Group, with a $500m fund infusion, will play an instrumental role in boosting growth in Africa. It will explore strategic acquisitions in Africa for large capital ventures. It will invest in promising startups and contribute to economic development and job creation.

We are committed to strengthening our investment footprint across Africa by channelling our funds into transformative mining and infrastructure projects. Our goal is to drive sustainable development, unlock the continent’s vast potential, and contribute meaningfully to its economic growth and prosperity.

Rooted in the values that shaped our journey, our commitment to corporate social responsibility (CSR) focuses on giving back to the African communities that have been integral to our story. Through impactful charity initiatives, we aim to uplift society, drive positive change, and create a lasting legacy of empowerment and support.

MDR has maintained its independence by refraining from raising funds through the equity market, despite numerous attractive stake sale offers. However, with the rapid growth of government and public-private partnership projects across Africa, we are now exploring opportunities to secure funding. This strategic move aligns with our vision to drive and execute projects exceeding $1bn. None of these achievements would have been possible without the unwavering support of our stakeholders. To our employees, partners, investors, and customers, I extend my heartfelt gratitude. Your belief in our vision fuels our ambition and drives us to reach greater heights.  As we embark on this exciting journey into 2025, I am confident that Maser Group will continue to lead with innovation, integrity, and purpose. Together, we will shape a future defined by progress, prosperity, and possibility.