Harish Prithvi

Harish Prithvi is a notable figure in the UAE’s business landscape, recognised for his visionary contributions and exemplary leadership in asset management. His journey is marked by a relentless pursuit of excellence and a commitment to innovation, making him a standout leader in the finance and investment management sector.

A journey of excellence & growth

Prithvi’s professional journey is a testament to his dedication and strategic acumen. He began his career in 2009, holding various roles that built his expertise in sales and business development. Over the years, Prithvi has demonstrated his ability to navigate complex financial landscapes and deliver exceptional results. His extensive experience spans multiple sectors, including real estate, finance, and technology, showcasing his versatility and deep understanding of market dynamics.

Leadership at AIX Investment Group

Currently serving as the chief operating officer at AIX, Prithvi has played a crucial role in the firm’s growth and success. He initially joined the firm as the director of strategy, where he was instrumental in crafting and executing strategies that have driven AIX’s market leadership. Under Prithvi’s leadership, the firm has strengthened its market position, offering clients tailored investment strategies that align with their financial goals and risk appetite.

Innovative approach to asset management

Prithvi’s innovative approach to asset management marries his extensive consulting experience from KPMG and Tata Group, India, with his strategic leadership at AIX. Leveraging his deep understanding of licensing and regulatory requirements, Harish has been instrumental in structuring innovative products that meet market needs while complying with the highest standards of regulatory bodies. By integrating advanced analytics and a keen insight into global market trends, Prithvi has positioned AIX as a leader in providing tailored, risk-managed investment strategies.

Recognition & impact

Prithvi’s outstanding contributions have earned him significant recognition. He has been awarded Business Leader of the Year in Finance by Gulf Business and has led AIX to win the Investment Company of the Year award, also from Gulf Business, for 2023. The accolades reflect his impact and influence in the UAE’s business landscape and underscore the trust and confidence placed in him by the industry.

Looking Ahead

As Prithvi continues to lead AIX, his focus remains on driving innovation and delivering value to clients. His forward-thinking approach and unwavering dedication to excellence will undoubtedly continue to shape the future of asset management in the UAE and beyond.

The UAE business community has a leader who embodies the spirit of innovation, resilience, and excellence in Prithvi. His story inspires aspiring professionals and is a beacon of the incredible potential that lies within the Indian business community in the UAE.