7 ways to use LinkedIn’s AI tools to help in job hunting

Saying that artificial intelligence (AI) is rapidly transforming the world of work is an understatement. With skills required for jobs expected to change by 65 per cent by 2030, the skills that bring success today may not suffice in the future.

In fact, 66 per cent of global business leaders say they wouldn’t hire someone without AI skills. Additionally, in 2024, 65 per cent of professionals in the UAE and 59 per cent in Saudi Arabia are either actively looking or considering applying for a new job.

These statistics point to a confluence of setting up the right skills with the right job, and LinkedIn has a suite of tools, that leverage AI to aide job seekers and recruiters make the perfect match. The platform unveiled these in late 2023 as the professional social network surpassed one billion users.

Here are some ways to utilise the platform to grow your network and bag the dream job:

1. Creating a LinkedIn profile

Ensure your LinkedIn profile is up to date to attract recruiters. Members with a profile photo receive 21 times more views and up to 9 times more connection requests than those without.

Include a summary of background and highlight key skills.

The choice to use the ‘Open to Work’ feature can highlight profiles for recruiters and notify the network that you’re looking for new opportunities.

2. Finding a dream job

LinkedIn has introduced AI-powered job search for its Premium members to make it easier and faster to find their ideal job. By utilising this feature, professionals can get an instant assessment of their fit for a role.

Using a conversational approach, members receive advice on improving their chances of getting hired, learn about companies hiring, and get step-by-step interview guidance. For example, you can ask LinkedIn to “Find me a remote marketing job in Riyadh.”

3. Enhancing cover letter and CV

LinkedIn’s AI tools assist in tailoring CVs and writing powerful cover letters.

The AI-powered CV review tailors CVs for specific roles, while the cover letter feature drafts personalised cover letters that can be edited and reviewed. This helps job seekers find their dream roles faster and with more confidence.

4. Staying informed

LinkedIn provides AI-powered insights to help professionals gain deeper knowledge on any topic.

Premium members can get personalised insights on companies or topics they want to know more about. The AI-powered Search feature uses Generative AI to guide members to the answers they seek.

5. Utilising free learning resources

AI-powered coaching is embedded into LinkedIn Learning, helping learners find content from over 22,000 courses, including 800 AI courses, with greater personalisation and guided learning.

LinkedIn is offering two complimentary professional certificates on Gen AI until the end of 2025.

6. Preparing for interviews

The platform has, as part of its resources, an interview prep tool. The tool helps you think about why a role is right for you, how you can demonstrate that, and why you should be hired over someone else.

7. Collaborative articles

LinkedIn’s ‘Collaborative Articles’ foster knowledge sharing and expand professional development. These articles collate insights from the LinkedIn community, creating an interactive platform for learning.  As a user, read, comment, and share insights on collaborative articles to demonstrate your expertise and invite engagement.

Follow it up by identifying and connecting with valuable contributors by sending personalised requests, referencing their contributions. Finally, become a recognised expert by contributing high-quality insights, positioning yourself as a thought leader.

The platform is a multi-dimensional resource for users as the search for the ideal job can feel daunting and overwhelming, particularly in a competitive jobs market.

Knowing which role is the right fit for you and how to stand out from the competition is more important than ever before.

The author, Najat Abdalhadi, is a LinkedIn Career Expert.

Read: How to attract and retain talent in 2024, according to a LinkedIn executive