Women in tech: Sonali Basu Roy, marketing manager at Bulwark Technologies

Over the last 12 years, I have faced unique opportunities in either creating brand awareness of a new security technology player in the regional market or helping create an organisation’s brand equity as a thought leader in cybersecurity.

To attain these objectives in totally separate scenarios, I have successfully devised marketing programmes with a measurable mix of direct channels and digital mediums, collaborating at any given time with various partners like marketing/PR agencies and media houses, among others.

A planned approach towards the programme’s key objectives, optimum utilisation of resources and budget helped me to achieve the desired results from the marketing campaigns for the organisation and the channel community.

The growth opportunities are enormous, and so are the challenges associated as you successfully climb the corporate ladder.

A challenge I constantly try to overcome in all my marketing initiatives is to develop accurate metrics. This is to measure the outcome of marketing activities concerning the direct sales and revenue generated from such campaigns. The result of a successful marketing campaign may not be immediate, and it may take a while to derive actual lead generation and ROI from the activity. Also, limited budgets, timeframes and marketing perception in the industry add to the list of challenges. Meanwhile, gender has been a differentiator.

However, women have overcome all challenges with their strengths in conceptualising, executing and creativity in marketing. Therefore, women should believe in their capabilities, be quick learners and acquire different skills.

One can be a good leader with important qualities such as integrity, accountability, empathy, humility, resilience, vision, influence and positivity. In addition, being passionate and committed are the mantras for success.

My constant endeavour would be to keep myself updated with all changes and always deliver my best in my current role. Stay agile and up to date on industry trends with a constant thirst and focus on knowledge enhancement.

Finally, balancing personal and professional life is essential, giving both the required importance for a healthy work-life balance with constant support from the organisation and family.

Read: Women in tech: Trixie LohMirmand, EVP – Events Management at Dubai World Trade Centre